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How A Leading Finance Company Increased Traffic By 40%

stat-keyword

20%

More website traffic
stat-sales

40%

More organic website traffic
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Page 1 Rankings

For hyper competitive industry terms

The challenge

A leading International finance company partnered with OMG on SEO. Established almost 20 years ago, this company has become the number one company for surety bonds in the United States. Clients keep coming back because of their low rates, easy process, and exceptional customer service. 

With competition in the digital marketing landscape turning fierce, the company was struggling to stay on track, vying for a limited number of high-ranking spots. In light of this change, they were looking to expand their SEO strategies and reach their targeted audience online. This is where OMG came in. 

Our Gurus engineered a comprehensive SEO strategy to help grow their business and get more traffic. After 24 months, we went beyond improving their SEO rankings by bringing more qualified leads to their website. 20% more traffic. 40% more organic traffic. First page rankings in hyper competitive spaces across all US states. Real value that set them apart from their competition.

Key problems

  • Generating traffic and leads to win market share
  • Providing the ROI for their marketing activities
  • Staying on the front end of the curve and rising above the noise
  • Need to grow website authority for higher rankings
Case study date 11 September 2019

Our Approach.

To help the company reach its full potential, we needed to stay ahead of the industry and drive goal-crushing results. Our Gurus did this with a unique blend of customised SEO marketing solutions. Once implemented, we continuously monitored and adjusted their campaign to optimise results in search - that is, using an accountable method designed to capture all market opportunities.

To transform the digital presence of the brand, dominate the Google results page and sustain their rankings, we needed to be fresh, innovative and forward-thinking. By no means was this a one-dimensional strategy.

  • Precise, high ROI SEO campaign which would deliver inspiring results
  • Comprehensive market and competitor analysis
  • Optimising the website for the search engines through keyword research
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Breaking down a winning SEO strategy.

01

Comprehensive competitor analysis to uncover market opportunities which we could capitalise on

With that of a big audience, comes big competition. To overcome this challenge, we implemented a number of data-driven strategies across multiple channels. This included a full-phase competitor and market analysis to capture all opportunities available to them. First and foremost, our Gurus gathered information about their competitors, and the ability to leverage potential marketing techniques to keep them afloat. What this did is set the ground for reliable and transparent results.

02

Keyword research and optimisation for sky-high rankings

For the best possible performance in search, we focused on what mattered most. To get more exposure and traffic to the company’s website - that is ranking for what the audience is looking for, we honed in on our keyword research insights. By prioritising both the most competitive short and long tail keywords, we gave the website the biggest strategic advantage. We were able to rank them in position 1 for strong terms such as “surety bonds” which is searched 22,000 times a month.

03

Streamlining and scaling website content for an improved website experience

With a flood of expert knowledge to create exceptional content, we ensured their website was engineered for providing value to clients. This meant a thoughtful content marketing strategy built to enhance their search engine ranking. Content development is vital to the success of any digital marketing strategy, which is why our Gurus went to extraordinary efforts to yield high-impact results.

What did this mean? Value-adding content that resonated with their audience.

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