How Hyper Karting Used SEO, PPC & Social Ads To Overtake the Rest of the Competition

481%
increase in organic revenue YoY
74%
increase in organic goal completion YoY
4,582%
increase in overall organic keyword indexation

CASE STUDY

Hyper Karting

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

PPC, SEO & Social Media

Industry

Automotive

Company Size

Medium

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Hyper Karting

Located in Sydney’s Entertainment Quarter, lies an adrenaline-boosting, electric go-karting experience like no other. Hyper Karting boasts a quick, quiet, fume-free experience around its exhilarating 410m track suitable for all weather conditions. 

Challenges

Reaching out to Online Marketing Gurus in March 2021, their initial goals were to increase their organic revenue & traffic. 

Our audit uncovered that Google’s E-A-T issues were negatively affecting Hyper Karting’s online credibility and domain authority compared to its competitors. Furthermore, considering their target consumers are between the ages of 16-45, the idea was to provide more informative content to users from different age groups and sections to help them make the decision.

With category/website page and website design limitations, OMG centered the SEO strategy by identifying content gaps on the website, fixing technical errors and by building more relevant backlinks.

  • Ineffective keyword targeting strategy
  • Lack of internal linking navigation
  • Missing keyword-heavy content on the website
  • Overcoming the covid-19 pandemic due to forced closure

Strategy & Execution

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Turbocharging SEO Performance

Our Gurus engineered an SEO strategy to increase the depth of content on their website to overcome the competitive industry and the struggles of the pandemic.

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Pole position for priority keywords

Set and forget is never the strategy when you want snowballing results. That’s where A/B testing and ongoing optimisation comes into the picture.

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Pole position for priority keywords

The overall goal of the SEO strategy was to grow organic revenue and traffic by moving priority keywords into key positions, ultimately focusing on growing non-branded keyword reach.

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Key PPC and Social Wins

Along with SEO, our experienced Gurus underwent PPC and Social advertising campaigns for Hyper Karting with the goal to boost lead generation and overcome the struggles of the global pandemic.

Outcomes

  • Organic revenue increase by 481% YoY 
  • Organic traffic increase by 269% YoY
  • Organic goal completion increased  by 74% YoY
  • Domain rating increase by 166% (from 6 to 16)
  • Keywords in positions 1-3 increase by 252 keywords
  • Overall organic keyword indexation increase by 4,582%
  • Rank #1: ‘go karting sydney’ – average search volume of 9,900 monthly
  • Rank #1: ‘karting sydney’ – average search volume of 720 monthly
  • Rank #1: ‘indoor go karting sydney’ – average search volume of 480 monthly
  • Rank #1: ‘go kart racing sydney’ – average search volume of 210 monthly
  • Over 1,500 leads per month for PPC 
  • A decrease in cost per booking by 90% (from $55 to $5) for PPC
  • Over 700 leads per month for social
  • A 280% growth in bookings through social YoY

Key Results

481%

increase in organic revenue YoY

269%

increase in organic traffic YoY

74%

increase in organic goal completion YoY

4,582%

increase in overall organic keyword indexation

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