Hudson Homes

How Hudson Homes Boosted Organic Revenue By 310%

stat-keyword

85%

Growth in organic traffic YOY
stat-sales

310%

Growth in organic revenue YOY
stat-roi

1,614

Keywords ranking, up from 640
stat-leads

75%

Growth in organic conversions

The challenge

Hudson Homes is on a mission to design and build quality homes for a new generation. Their designs and constructions are truly award-winning, having been featured as winners and finalists in several HIA Awards.

With decades in the industry, they've become a trusted market leader in construction. Yet their digital presence didn't reflect their authority. 

Hudson Homes partnered with OMG to boost their search engine visibility, traffic and revenue. In other words, an authoritative digital presence for a well-known and well-loved company. In 18 months, OMG team boosted organic traffic by 85% and organic revenue by 310%. And this is just the beginning! 

Key problems

  • Lack of search engine visibility resulting in low organic traffic
  • Being outranked by competitors for key search terms, such as "home design"
  • Website not attracting enough enquiries, meaning more effort and money on paid channels
Case study date 09 October 2018

Type of services used

Our Approach.

Growing a digital presence that delivers results began with considering the long term goals. Hudson Homes wanted to boost rankings, traffic and revenue — while also increasing their online visibility. OMG delivered a custom SEO strategy that optimised their website from the ground up. Detailed analysis of competitors also unlocked key opportunities in the market.
  • Website and content restructuring for optimal performance and a streamlined experience
  • Boosting website authority with targeted and high quality backlinks
  • Improving search engine visibility and conversions through proven SEO strategies
Website-collateral-01

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Hudson Homes. 85% growth in organic traffic. 310% growth in organic revenue. And the results just keep getting better!

Digital done well with an expert team
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
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First page visibility for explosive results.

In a competitive construction industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'home design', 'home builders sydney' and 'project homes sydney'. 

Breaking down a winning digital strategy

01

Streamlining website and content for optimal performance and experience

Thorough website audit revealed key opportunities to boost performance as well as user experience. OMG optimised all aspects of Hudson Homes website, resulting in better rankings and increased traffic.

02

Boosting website authority with targeted and high quality backlinks

Hudson Homes skyrocketed to the top of rankings with the help of targeted backlinks, on high profile websites such as homesales.com.au. This resulted in increased brand awareness, visibility and rankings.

03

Detailed competitors analysis to align with key opportunities in the market

Technical SEO and strategic competitor analysis highlighted key ways for Hudson Homes to stand out. With data-driven insights, OMG aligned the website with the gap in the market to meet the demand.

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