How Hudson Homes Boosted Organic Revenue By 310%

85%

Growth in organic traffic YOY

1614

Keywords ranking
up from 640

75%

Growth in organic conversions

The Challenge

Key Problems

Lack of search engine visibility resulting in low organic traffic

Being outranked by competitors for key search terms, such as "home design"

Website not attracting enough enquiries, meaning more effort and money on paid channels.

Hudson Homes is on a mission to design and build quality homes for a new generation. Their designs and constructions are truly award-winning, having been featured as winners and finalists in several HIA Awards.

With decades in the industry, they’ve become a trusted market leader in construction. Yet their digital presence didn’t reflect their authority.

Hudson Homes partnered with OMG to boost their search engine visibility, traffic and revenue. In other words, an authoritative digital presence for a well-known and well-loved company. In 18 months, OMG team boosted organic traffic by 85% and organic revenue by 310%. And this is just the beginning!

Our Approach

Growing a digital presence that delivers results began with considering the long term goals. Hudson Homes wanted to boost rankings, traffic and revenue — while also increasing their online visibility. OMG delivered a custom SEO strategy that optimised their website from the ground up. Detailed analysis of competitors also unlocked key opportunities in the market.

Website and content restructuring for optimal performance and a streamlined experience

Boosting website authority with targeted and high quality backlinks

Improving search engine visibility and conversions through proven SEO strategies

Strategy & Execution

01.

Streamlining website and content for optimal performance and experience

Thorough website audit revealed key opportunities to boost performance as well as user experience. OMG optimised all aspects of Hudson Homes website, resulting in better rankings and increased traffic.

02.

Boosting website authority with targeted and high quality backlinks

Hudson Homes skyrocketed to the top of rankings with the help of targeted backlinks, on high profile websites such as homesales.com.au. This resulted in increased brand awareness, visibility and rankings.

03.

Detailed competitors analysis to align with key opportunities in the market

Technical SEO and strategic competitor analysis highlighted key ways for Hudson Homes to stand out. With data-driven insights, OMG aligned the website with the gap in the market to meet the demand.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice Staples/winc

Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

500+ Real Five Star Reviews

What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.