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increase in top 3 keyword rankings
increase in overall keyword reach
increase in organic new users
average monthly organic conversions
SEO
Law
Melbourne, Australia
About Hannan Tew Lawyers
Recognised by Law Institute Victoria as an Accredited Specialist in Immigration Law, Hannan Tew Lawyers provides comprehensive advice regarding all areas of Australian immigration Law at competitive price points. With a very experienced team and access to extensive resources at their fingertips, you can expect a superior outcome when partnering with Hannan Tew Lawyers.
Challenges
Wanting to increase their lead volume and improve organic traffic, the Victorian Law firm engaged Online Marketing Gurus in June 2020 to deliver an SEO strategy. Upon onboarding Hannan Tew Lawyers as a client, our SEO Gurus identified numerous technical faults, content gaps and optimisation opportunities to help achieve the lead volume they were after.
- Content gap on key category pages in need of optimising
- Canonical tags were missing on parameter URLs causing metadata duplication
- Some FAQ Page schema markups were implemented incorrectly, not triggering on SERPs
- Goal tracking was missing, with some goals incorrectly configured
Our Approach
From OMG’s audit of the Hannan Tew website (valued at $4,000), our Gurus identified key areas of improvement to achieve digital marketing success. By opting to, adapt keyword strategy based on customer research, revamp technical SEO and site structure, incorporate an E-A-T oriented content strategy and provide consistent link building to improve domain authority, OMG believed this would be a winning strategy.
Strategy & Execution
Amazing SEO Results
Throughout our 2 year venture so far, Online Marketing Gurus has delivered a SEO strategy that technical and content optimisations and consistent link-building to boost Hannan Tew Lawyer’s organic visibility.
Position 1 Keyword Wins
Prior to onboarding, Hannan Tew Lawyers outlined two main keyword goals they wanted to achieve.Firstly, to increase indexed keywords to over 3000 and secondly, to increase first page keywords to over 150.
Outcomes
Within just 12 months, we were able to increase:
- Organic users by 65% YoY (from 64,652 to 106,574)
- Organic new users by 66% YoY (from 63,684 to 105,407)
- Keywords on page 1 by 305% (from 111 to 450)
- Keywords in top 3 positions by 324% (from 29 to 123)
- Overall keyword reach by 117% (from 2,258 to 4,905)
OMG also achieved these incredible keyword wins:
- ‘student visa immigration lawyer’ from p17 to p1 (search volume: 40)
- ‘immigration lawyer australia partner visa’ from p42 to p1 (search volume: 10)
- ’employee nomination scheme checklist’ from p100 to p1 (search volume: 10)
- ‘student visa lawyer’ from p100 to p1 (search volume: 30)
- ‘partner visa immigration lawyer’ p40 to p1 (search volume: 40)
Key Results
increase in top 3 keyword rankings
increase in overall keyword reach
increase in organic new users
average monthly organic conversions
Hear from the Client
“Long time user of OMG, but first time reviewer.
We’ve just had an awesome 2 years with them – from when we first spoke and had a fantastic onboarding experience where they clearly set out calls, to our (actually pretty sad!) goodbye, to now where metrics alone demonstrate how much they smashed every one of our expectations. There is no doubt in my mind that their clearly implemented strategy played a key role in developing our business, and the only reason we’re leaving is because they helped us grow to the size where we are building an inhouse marketing team.
Special shout outs to (a) Safwan who patiently took the time to understand the ins and outs of our business at engagement, and (b) Jasmin Fender who as our last point of contact, not only managed the execution, but ensured we were kept in the loop and was generally just a pleasure to work with – communication skills on point!
In short – cannot recommend them enough for businesses seeking to establish an effective SEO strategy.”
– Mihan Hannan – Partner
