How Gift Card Store Grew 99% More PPC Conversions YOY

99%
More PPC conversions YOY
74%
Decrease in cost per conversion YOY
211%
Increase in conversion rate YOY
56%
Increase in PPC conversions MoM

CASE STUDY

Gift Card Store

About Challenges Our Approach Strategy & Execution Key Results
Service

PPC

Industry

Ecommerce & Retail

Company Size

Medium

Location

NSW, Australia

About Challenges Our Approach Strategy & Execution Key Results

About Gift Card Store

Gift Card Store is Australia’s leading online provider of VISA prepaid gift cards. As a 100% Aussie owned and operated business, they’ve been in the business for 13 years now and counting.

Challenges

As a trusted brand within an existing Aussie company, Gift Card Store were looking to grow. Increasing their online traffic and conversions was essential. That’s why they decided to team up with OMG. Our Gurus have strategised and rolled out an ongoing Digital Marketing campaign — and the results are looking exciting.

  • Looking to grow in a competitive industry
  • Goal to increase high-converting traffic to their website

Our Approach

Engineering a high-converting PPC campaign started first with understanding our client, their customers, and the market. That’s why we dedicated extensive time to keyword research and competitor analysis — and continued this analysis month on month to keep our fingers on the pulse.

  • Google Adwords to capture high-intent search traffic
  • Google Shopping to win ready-to-buy customers

Strategy & Execution

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Comprehensive audit

For the Gurus, success always starts with first understanding everything we can about our client — including their goals, competitors, industry landscape and more.

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Ongoing optimisation

The “set and forget” approach rarely works. Most campaigns usually take ~3 months to gain traction. After that point is when the real fun begins — because you’ll have enough data to start testing, trying, experimenting.

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Proactively adapting

Like every business responding to COVID-19, Gift Card Store was proactively looking for ways to pivot online.

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Multichannel impact

At the end of the day, the best results begin with looking beyond channel silos.

Key Results

99%

More PPC conversions YOY

74%

Decrease in cost per conversion YOY

211%

Increase in conversion rate YOY

56%

Increase in PPC conversions MoM

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