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Gift Card Store

How Gift Card Store Grew 99% More PPC Conversions YOY



More PPC conversions YOY


Decrease in cost per conversion YOY


Increase in conversion rate YOY


Increase in PPC conversions MoM

The story

Gift Card Store is Australia's leading online provider of VISA prepaid gift cards. As a 100% Aussie owned and operated business, they've been in the business for 13 years now and counting.

Their customers keep coming back again and again, not just because their giftcards are versatile for any occasion — but also thanks to the great and speedy service.

Gift Card Store offer both plastic and virtual gift cards. which are customisable through uploading your favourite image. Plus, if you purchase a virtual Mastercard, you'll receive it on the same business day. 

As a trusted brand within an existing Aussie company, Gift Card Store were looking to grow. Increasing their online traffic and conversions was essential. That's why they decided to team up with OMG. Our Gurus have strategised and rolled out an ongoing Digital Marketing campaign — and the results are looking exciting. 

On the PPC front, Gift Card Store have experienced significant growth, year on year. In fact, they've generated 99% more PPC conversions year on year. And they even increased their PPC conversions by 56% from February 2020 to March 2020.

We're so excited to continue partnering with this fantastic Australian brand. Check out their story! 

Key problems

  • Looking to grow in a competitive industry
  • Goal to increase high-converting traffic to their website
Case study date 01 April 2020

Our Approach.

Engineering a high-converting PPC campaign started first with understanding our client, their customers, and the market. That's why we dedicated extensive time to keyword research and competitor analysis — and continued this analysis month on month to keep our fingers on the pulse. 

  • Google Adwords to capture high-intent search traffic
  • Google Shopping to win ready-to-buy customers
mockup gift card store

Breaking down a winning digital strategy


Comprehensive audit

For the Gurus, success always starts with first understanding everything we can about our client — including their goals, competitors, industry landscape and more. This is why all of our campaigns start with a comprehensive audit. Only then do we formulate an evidence-based strategy that we can bank on working — AKA delivering a high-ROI for the long term.


Ongoing optimisation

The "set and forget" approach rarely works. Most campaigns usually take ~3 months to gain traction. After that point is when the real fun begins — because you'll have enough data to start testing, trying, experimenting. Through ongoing optimisation, OMG has managed to radically increase the number of conversions, while decreasing the cost of acquiring customers.


Proactively adapting

Like every business responding to COVID-19, Gift Card Store was proactively looking for ways to pivot online. OMG came to the table with expertise and ideas, assisting Gift Card Store to knuckle down on the best revenue-generating campaigns — while even testing out new campaign ideas.


Multichannel impact

At the end of the day, the best results begin with looking beyond channel silos. We've helped Gift Card Store to achieve the next level of growth through engineering a multichannel strategy across SEO, Adwords and Google Shopping.

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