How Chocolab Grew Organic Traffic By 280%
Australian online retailer, Chocolab offers personalised, gourmet chocolate which is perfect for gifting. Using only the finest Belgian Chocolate, the chocolatier is now well-known for being the master of providing the ultimate chocolate experience. For the undecided or the perfect chocolate-indulgent gift, Chocolab positions themselves as a premium quality experience.
185
keywords ranked on page 1
280%
increase in organic Search Revenue
14:1
increase in ROI from SEO
Services
Industries
- Food & Beverage
Challenges
In a competitive retailing market, only those who craft truly specialised merchandise will find loyal customers and truly stand out.
- Increase search engine visibility in a crowded market place
- Competitive retail gifting industry
- Looking to increase sales by building competitive advantage
- Highlight unique aspects of the business to gain consistent traffic and leads
Our Approach
Our digital consultants formulated a comprehensive SEO solution for delivering a strategic approach that brought their customers back time and time again. They were ranking in the top 3 spots for 185 competitive keywords. Plus, they were seeing 60% uplifts in organic traffic, along with over a 14:1 return on investment purely from SEO.
- Strategic link building, surfacing links of all critical pages to boost website authority and improve SEO ranking
- Comprehensive market research strategy to find and rank for competitive keywords
- Full technical SEO to skyrocket website visibility
- Content optimisation – the provision of useful, high quality, and relevant content to capture new leads
Strategy & Execution
Full phase SEO strategy to rise to the ranks of organic search results
By focusing on tried, tested and proven strategy, OMG was able to get Chocolab moving up in the right direction…up to the top of search engine results.
Strategic adjustment and optimisation of on-site elements across the site
After conducting an audit of the site to identify large scale issues, we were able to implement a number of strategies to factor into the ranking algorithm.
Technical and offsite SEO to ensure maximum visibility
Technical and offsite SEO ensured the provision of internal links from relevant, high-authority pages to boost performance of pages in search engines.
Key Results
To note, OMG helped increase:
- Increased rankings and dwell time, by keeping visitors on the site for longer, which helped increase their conversion rate
- Keywords in the top 3 positions increased from 15 to 185
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
