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Search Revenue
SEO
Ecommerce & Retail
Small
NSW, Australia
About Chocolab
Australian online retailer, Chocolab offers personalised, gourmet chocolate which is perfect for gifting. Using only the finest Belgian Chocolate, the chocolatier is now well-known for being the master of providing the ultimate chocolate experience. For the undecided or the perfect chocolate-indulgent gift, Chocolab positions themselves as a premium quality experience.
Challenges
In a competitive retailing market, only those who craft truly specialised merchandise will find loyal customers and truly stand out.
- Increase search engine visibility in a crowded market place
- Competitive retail gifting industry
- Looking to increase sales by building competitive advantage
- Highlight unique aspects of the business to gain consistent traffic and leads
Our Approach
Our digital consultants formulated a comprehensive SEO solution for delivering a strategic approach that brought their customers back time and time again. They were ranking in the top 3 spots for 185 competitive keywords. Plus, they were seeing 60% uplifts in organic traffic, along with over a 14:1 return on investment purely from SEO.
- Comprehensive market research strategy to find and rank for competitive keywords
- Full technical SEO to skyrocket website visibility
- Content optimisation – the provision of useful, high quality, and relevant content to capture new leads
- Strategic link building, surfacing links of all critical pages to boost website authority and improve SEO ranking
Strategy & Execution
Full phase SEO strategy to rise to the ranks of organic search results
By focusing on tried, tested and proven strategy, OMG was able to get Chocolab moving up in the right direction…up to the top of search engine results.
Strategic adjustment and optimisation of on-site elements across the site
After conducting an audit of the site to identify large scale issues, we were able to implement a number of strategies to factor into the ranking algorithm.
Technical and offsite SEO to ensure maximum visibility
Technical and offsite SEO ensured the provision of internal links from relevant, high-authority pages to boost performance of pages in search engines.
Outcomes
To note, OMG helped increase:
- Keywords in the top 3 positions increased from 15 to 185
- Increased rankings and dwell time, by keeping visitors on the site for longer, which helped increase their conversion rate
