How Chocolab Grew Organic Traffic By 280%

185
Keywords ranked
on page 1
280%
Increase in organic
Search Revenue
14:1 ROI
Increase in ROI from SEO
60%
Increase in organic traffic

CASE STUDY

Chocolab

About Challenges Our Approach Strategy & Execution Outcomes Key Results
Service

SEO

Industry

Ecommerce & Retail

Company Size

Small

Location

NSW, Australia

About Challenges Our Approach Strategy & Execution Outcomes Key Results

About Chocolab

Australian online retailer, Chocolab offers personalised, gourmet chocolate which is perfect for gifting. Using only the finest Belgian Chocolate, the chocolatier is now well-known for being the master of providing the ultimate chocolate experience. For the undecided or the perfect chocolate-indulgent gift, Chocolab positions themselves as a premium quality experience.

Challenges

In a competitive retailing market, only those who craft truly specialised merchandise will find loyal customers and truly stand out.

  • Increase search engine visibility in a crowded market place
  • Competitive retail gifting industry
  • Looking to increase sales by building competitive advantage
  • Highlight unique aspects of the business to gain consistent traffic and leads

Our Approach

Our digital consultants formulated a comprehensive SEO solution for delivering a strategic approach that brought their customers back time and time again. They were ranking in the top 3 spots for 185 competitive keywords. Plus, they were seeing 60% uplifts in organic traffic, along with over a 14:1 return on investment purely from SEO.

  • Comprehensive market research strategy to find and rank for competitive keywords
  • Full technical SEO to skyrocket website visibility
  • Content optimisation – the provision of useful, high quality, and relevant content to capture new leads
  • Strategic link building, surfacing links of all critical pages to boost website authority and improve SEO ranking

Strategy & Execution

OMG - Badge - SEO

Full phase SEO strategy to rise to the ranks of organic search results

By focusing on tried, tested and proven strategy, OMG was able to get Chocolab moving up in the right direction…up to the top of search engine results.

OMG - Icon Badge - Website

Strategic adjustment and optimisation of on-site elements across the site

After conducting an audit of the site to identify large scale issues, we were able to implement a number of strategies to factor into the ranking algorithm.

OMG - Badge - Tools

Technical and offsite SEO to ensure maximum visibility

Technical and offsite SEO ensured the provision of internal links from relevant, high-authority pages to boost performance of pages in search engines.

Outcomes

To note, OMG helped increase:

  • Keywords in the top 3 positions increased from 15 to 185
  • Increased rankings and dwell time, by keeping visitors on the site for longer, which helped increase their conversion rate

Key Results

185

Keywords ranked
on page 1

280%

Increase in organic
Search Revenue

14:1 ROI

Increase in ROI from SEO

60%

Increase in organic traffic

Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

Get your $4000 Digital Strategy Audit Free Now

What are you waiting for?