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How Chocolab Grew Organic Traffic By 280%


185 keywords

Keywords ranked on page 1


Increase in organic Search Revenue

14:1 ROI

Increase in ROI from SEO


Increase in organic traffic

The challenge

Australian online retailer, Chocolab offers personalised, gourmet chocolate which is perfect for gifting. Using only the finest Belgian Chocolate, the chocolatier is now well-known for being the master of providing the ultimate chocolate experience. For the undecided or the perfect chocolate-indulgent gift, Chocolab positions themselves as a premium quality experience.

For those who prefer retro chocolate bars, there's an abundance of everyday assortments which offer a variety of old-school classic flavours like Reese’s peanut butter, rocky road, and mint chocolate. But, there’s a reason why Chocolab is the leading gourmet online chocolate shop, and you’ll see why when browsing their website. Their professional chocolatiers will also hand-craft unique, personalised chocolate bars to your taste and preferences.

In a competitive retailing market, only those who craft truly specialised merchandise will find loyal customers and truly stand out.

To continue their upward growth, Chocolab decided to partner with OMG.

Our digital consultants formulated a comprehensive SEO solution for delivering a strategic approach that brought their customers back time and time again. They were ranking in the top 3 spots for 185 competitive keywords. Plus, they were seeing 60% uplifts in organic traffic, along with over a 14:1 return on investment purely from SEO.

Chocolab is now the chosen sweet paradise of personalised chocolate gifts - even though they’re up against a wide range of established direct competitors.

Key problems

  • Increase search engine visibility in a crowded market place
  • Competitive retail gifting industry
  • Looking to increase sales by building competitive advantage
  • Highlight unique aspects of the business to gain consistent traffic and leads
Case study date 19 August 2019

Our Approach.

Standing out as an eCommerce business can be tough. What's more, fostering customer loyalty is something many companies struggle with. Which is why our customised strategy allows us to leverage gaps in the market that no-one else has discovered. 

And there are numerous ways to do it. But, what makes the OMG approach different is that we modify our digital strategy to your products, your customers, and you.

  • Comprehensive market research strategy to find and rank for competitive keywords
  • Full technical SEO to skyrocket website visibility
  • Content optimisation - the provision of useful, high quality, and relevant content to capture new leads
  • Strategic link building, surfacing links of all critical pages to boost website authority and improve SEO ranking
case study mock up chocolab

Breaking down Chocolab's winning strategy


Full phase SEO strategy to rise to the ranks of organic search results

By focusing on tried, tested and proven strategy, OMG was able to get Chocolab moving up in the right direction...up to the top of search engine results. In fact, before Chocolab partnered with OMG, their number of keywords in the top 3 positions increased from 15 to 185 - that’s a stunning 170 spots!


Strategic adjustment and optimisation of on-site elements across the site

After conducting an audit of the site to identify large scale issues, we were able to implement a number of strategies to factor into the ranking algorithm. This included the creation of compelling copy to attract, inspire and retain the prospective and target audience.

We leveraged our expertise in SEO to help Chocolab have a clear edge over their competition.


Technical and offsite SEO to ensure maximum visibility

Technical and offsite SEO ensured the provision of internal links from relevant, high-authority pages to boost performance of pages in search engines. We were also able to replicate backlinks from outdated, low quality pages.

The results? We were not only able to increase rankings, but increase dwell time, by keeping visitors on the site for longer, which helped increase their conversion rate.

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