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The Burdekin Rooms

How The Burdekin Rooms Boosted PPC Conversions By 84%

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84%

Increase in conversions from PPC
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90%

Increase in conversion rates
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54%

Decrease in cost per conversion

The challenge

The Burdekin Rooms is a unique private hire event space in Sydney. As one of the newest and diverse additions to the local event space, they're making a splash. They're located in the heart of central Sydney, above the iconic Burdekin Bar. Whether you're hosting an intimate gathering or large scale even, you can take your pick of three premium rooms.

With the rising costs of online marketing, The Burdekin Rooms was ready to invest in more efficient and more effective campaigns. That's why they partnered with OMG. Our expert team built hyper-targeted PPC campaigns from the ground up while also performing ongoing optimisation to get the best return for every dollar.

A seriously stunning ROI is what they wanted and it's what we delivered! Within 12 months of the campaign launching, you could see the results for yourself. 84% more conversions, 90% increase in conversion rate, and 54% lower cost per conversion. Those are the kind of results to love! 

Key problems

  • Rising cost of conversion meant shrinking profit
  • Need support to optimise campaigns and generate a better return
  • Want to increase website traffic, leads and revenue
  • Looking to grow reputation as Sydney's most unique event space
Case study date 19 December 2018

Our Approach.

In a thriving Sydney event space, The Burdekin Rooms were ready to make a splash. To grow their online presence and create tangible digital results, OMG delivered a custom PPC strategy. We created a hyper-targeted campaigns and performed expert optimisation to create the stunning ROI they wanted. 
  • Fine tuned targeting to reach more of the right people at the right time
  • Ongoing optimisation to drive down cost per conversion and increase conversion rate
  • Strategic insights into improving overall digital marketing performance
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Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for The Burdekin Rooms. Our team has delivered results as good as: 84% more conversions, 90% increase in conversion rate, and 54% lower cost per conversion. And the results just keep getting better. 

Digital done well with an expert team.
Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.
Adam Celestino
The Burdekin Rooms
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Hyper-targeted campaigns for explosive results. 

By getting granular with our targeting, we can attract more qualified clicks at a lower cost. It's a win-win for everyone! Effective PPC succeeds through reaching the right people at the right time. We gear our campaigns around user intent, quality creative and irresistible copy. The results? The Burdekin Rooms achieved 100s of clicks from top-performing ads for keywords such as 'venue sydney', 'function room sydney', and 'unique venue sydney'.

Breaking down a winning digital strategy.

01

Optimising every ad to maximise the conversion rate.

By combining stunning creative, irresistible copy and granular targeting, OMG boosted conversion rates by 90%. This meant 100s of new customers captured at a far lower cost, resulting in a stunning ROI. The key to converting more people? It's all about being relevant and timely.

02

Extracting the best return by lowering cost per conversion.

Effective digital marketing excels in delivering revenue impact, not just likes. That's why OMG focused our efforts to increase conversions and decrease the cost per conversion — in order to extract the best return for every dollar. With 84% more conversions and 54% lower cost per conversion, that resulted in waves more ideal clients discovering their premium venue.

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