increase in organic transactions
increase in organic revenue
increase in organic traffic
increase in keywords ranking for top 3 positions

SEO

Fashion

Australia and New Zealand
About the Client
Known for their comfortable, soft and sustainable products, this Bamboo Eco Wear Brand is loved worldwide. All their beautifully designed essentials are made with the highest-quality materials that are ethically produced.
It all started, when two friends turned their love for fashion and health into an eco clothing brand, both good for you and the planet. Best of all, the company partnered with a game-changing charity where proceeds from all sales were donated to environmental non-profits, with the belief that by taking small steps, we can create big change.
Challenges
The brand looked to connect with eco-conscious shoppers across the globe, aiming to leverage the powerful world of search and so, partnered with Online Marketing Gurus on a hyper-targeted SEO strategy. The goals? To drive positive growth and revenue from SEO, along with creating meaningful visibility online.
- Low website authority compared to key competitors in Eco Wear and everyday basics
- No Google Search Console installation which led to inaccurate data tracking
- While AU presence was strong, the indexation and visibility in NZ was extremely low
- Some technical issues involving 404 errors, hreflang tags and the XML sitemap
Our Approach
Our SEO Gurus formulated an evidence-based SEO strategy surrounding the company’s main focus of meaningful visibility to turn positive growth and revenue. The strategy encompassed technical, on-page, and offsite SEO tactics to make the dream a reality for the sustainable clothing retailer.
- Technical SEO to streamline a high performing website
- Strategic link building to increase website authority and therefore visibility
- In-depth on-page SEO optimisations, including developing a content strategy and optimising all metadata
- Leveraging audit insights to hone in on high-return opportunity
Strategy & Execution
Outcomes
Some of our biggest wins include ranking #1 for “bamboo baby clothes” and ranking #1 & #2 for “organic bamboo leggings”, along with keyword rank increases for “mens boxers” and “mens bamboo clothing” moving from page two to page 1 on Google’s SERP.
Within just 6 months of beginning the SEO strategy, OMG was able to help generate a 43% increase in non-branded revenue for the sustainable Clothing retailer, indicating that online visibility has evidently increased.
After 10 months of commencing the campaign, overall keyword reach had grown by 35%, crossing over the 3000 keyword mark. This included a 30% increase in top 3 terms (from 86 to 112) and an additional 39% growth in p4-10 terms (from 136 to 189).
Furthermore, by understanding what competitors are doing differently and what consumers are searching for, the sustainable Eco Clothing brand continues to grow rankings and revenue, boasting a 48% increase in organic visits and a 25% increase in organic revenue in 12 months. As the partnership enters its 2nd year, the future is looking bright and full of enormous growth opportunities.