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Artline

How Artline Attracted 176% More Website Visitors

stat-keyword

37%

Increase in organic visitors year on year
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176%

Increase in total website visits year on year
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19%

Increase in number of high quality referring domains

The challenge

Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they've grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.

Their passion is helping everyone bring ideas to life and "realise your potential".

As a market leader in the industry, Artline wanted to translate their reputable brand into a trustworthy, highly-discoverable online presence.

That's where OMG came into the picture. Our expert SEO and PPC consultants formulated a digital marketing strategy that would deliver. We're talking results as good as 176% more total website traffic and 37% more organic visitors. And it just keeps getting better. 

See the results for yourself! 

Key problems

  • Market leader needing to cement and grow online presence
  • Need to drive foot traffic to local stockists
  • Not enough search engine visibility for crucial keywords
Case study date 16 January 2019

Our Approach.

Creating impact on digital is all about connecting with your ideal customers, in the right place and at the right time.

That's why a big part of OMG's strategy was to create an explosive presence on search engines, while also driving qualified and ready-to-buy to Artline's website. 

  • Technical and onsite SEO to create a high-performing website that attracts and converts customers
  • Targeted link building grows website authority for maximum search engine exposure
  • Laser-focused PPC campaigns are tailored to capture new customers on all the right platforms
  • Bespoke strategies informed by data and drawing from proven methodology
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Working towards the goal.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Artline. That includes results as good as 176% more website traffic. 

The secret sauce? We never use cookie-cutter tactics. Our Gurus formulate and implement bespoke strategies, every single time.  
Digital done well with an expert team.
We've been utilising the services of OMG for over 2 years and couldn't be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.
Artline
Michael Faro-Tusino - Digital and Retail Manager
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First page visibility for explosive results.

In the competitive art industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords such as 'poster markers', 'fineliner pen', and 'eco friendly permanent markers'. 

Breaking down a winning digital strategy.

01

Reach the top of rankings with technical and onsite SEO

For high impact digital results, a high performing website is essential. That's why OMG's first priority is optimising Artline's website for maximum search engine visibility. Turning rankings into revenue is all about helping core website pages rank for the most profitable and relevant keywords.

02

Building a trustworthy, authoritative website

Website authority is a crucial factor for increasing your search engine visibility. Google wants to deliver timely, relevant and trustworthy information for every search query — so Google will favour more reputable, authoritative websites. That's where targeted, relevant and quality link building comes into the picture. Our 50+ team of Gurus dedicate their time to manual outreach and link building.

03

Capture ready-to-buy customers with PPC

Squeezing the best results from every dollar is all about customising the right campaigns. Our consultants engineer laser-focused targeting to reach ready-to-buy customers in a timely way. As a result? We're seeing uplifts in conversion rates and clicks already — with more excitement to come.

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