Step-by-Step Guide On How to Give Someone Access to Your Marketing Accounts
If you’re working with a digital marketing agency, freelancer, or team member, you’ll likely need to give them access to different platforms so they can help manage your campaigns, track performance, and improve your results.
Each platform plays a crucial role, whether in tracking website visitors, running ads, or looking to improve your SEO / search rankings. Below, we’ll walk you through what these platforms do, why they’re important, and how to securely grant access to others.
How to grant access to users on the following marketing platforms:
- Google Analytics
- Google Ads
- Google Merchant Center
- Google Search Console
- Google Business Profile
- Google Tag Manager
- Facebook Business Manager
- TikTok
- Microsoft Ads (Bing Ads)
- How to Grant Access to WordPress
- How to Grant Access to Shopify
- How to Grant Access to Squarespace
- How to Grant Access to Wix
- How to Grant Access to Maropost Commerce Cloud (Neto)
- How to Grant Access to Square
- How to Grant Access to Magento
- How to Grant Access to Joomla
- How to Grant Access to Drupal
- Other CMS Platforms
Just click the hyperlinked terms to skip to the specific section of the post.

Digital Marketing Platforms
1. Google Analytics
What it does: Google Analytics helps you track how people use your website. It shows where your visitors come from, what pages they visit, and what actions they take (like filling out a form or making a purchase). Understanding your data allows you to make informed decisions to enhance user experience and increase sales or leads.
How to give access:
- Go to your Google Analytics and log in.
- Click the “Admin” button (gear icon in the bottom left).
- Select the account or property you want to share access to.
- Go to “Account Access Management” (or “Property Access Management”).
- Click the blue “+” button and select “Add users”.
- Enter the person’s email address and choose their role:
- Viewer: Can see reports but can’t make changes.
- Editor: Can edit settings but can’t manage users (best for agencies)
- Administrator: Full access, including user management.
- Click “Add” to send the invitation.
Read the full guide from Google
More info from us: How to Properly Set Up Your Google Analytics Tracking for Google Ads | Common Google Analytics Tracking Mistakes (and How to Avoid Them)
2.Google Ads
What it does: Google Ads lets you create online ads that appear on Google Search, YouTube, and other websites. It’s a great way to reach potential customers who are actively searching for what you offer.
How to give access (to your team members):
- Log in to your Google Ads.
- Click the “Tools & Settings” icon (wrench symbol in the top right).
- Under “Setup,” select “Access and Security”.
- Click the blue “+” button to invite someone.
- Enter their email address and choose their role:
- Admin: Full access, including user management.
- Standard: Can manage campaigns but can’t add users.
- Read-only: Can view reports but can’t make changes.
- Click “Send Invitation”.
How to give access (to an agency):
- Log in to Google Ads .
- Note down your client ID.
- Send it to your contact.
- Your agency will request Manager access to your account, and you’ll need to approve it.
Read the full guide from Google
More info from us: Hire The Best Google Ads Management Agency in Australia | The Ultimate Guide to Google Ads | Google Ads: How to Lower CPA to Better Scale Your Campaigns | Is Your Adwords Quality Score Losing You Customers? | 5 Adwords Marketing Experiments You Need To Try | Proven Ways To Stop Google Ads Click Fraud | Google Ads Secrets: How to Spy on Competitors Adwords Edition | Google Ads: What You Need to Know About CTR and Other Benchmarks | Complete Guide to Google Ads Keyword Strategy Match Types and Analysis | How to Set Up a Simple Google Ads Testing Framework for Campaign Optimisation | How Long To See Results With Google Ads? | Google Ads Dashboards: Reporting, Metrics and Target KPIs | Guide to Google Ads Bidding Types, Strategies and Bid Adjustments | 27 Of The Best Google Ads Examples | The Ultimate Guide To Google Ads Ad Extensions
3. Google Merchant Center
What it does: Google Merchant Center allows you to showcase your products to potential customers through Google Shopping. If you run an eCommerce store, it helps you get your products in front of potential customers.
How to give access:
- Go to Google Merchant Center and log in.
- Click the gear icon in the top right and select “Account access”.
- Click the blue “+” button to add a new user.
- Enter the person’s email address and choose their role:
- Admin: Full access to settings and users.
- Standard: Can manage product listings but not users.
- Click “Save” to send the invitation.
Read the full guide from Google
4.Google Search Console
What it does: Google Search Console helps you track how your website appears in Google search results. It shows issues that might affect your rankings and helps you fix them.
How to give access:
- Go to Google Search Console and log in.
- Choose your website (property) from the list.
- Click “Settings” in the left-hand menu.
- Click “Users and Permissions”.
- Click “Add User”.
- Enter their email and choose their access level:
- Full: Can see and edit everything.
- Restricted: Can only see reports, not make changes.
- Click “Add” to send the invite.
Read the full guide from Google
More from us: The Marketer’s Guide To Google Search Console
5.Google Business Profile
What it does: Your Google Business Profile controls how your business appears on Google Search and Maps. Keeping it updated helps customers find you, see your reviews, and get important details like your opening hours and contact information.
How to give access:
- Go to your Google Business profile and log in.
- Select the business you want to manage.
- Click the three-dot menu and choose “Business Profile settings”.
- Click “Manage Users”.
- Click “Invite new user” and enter their email.
- Choose their role:
- Owner: Full control over the profile.
- Manager: Can update details but can’t remove the owner.
- Click “Invite”.
Read the full guide from Google
More from us: What Every Business Should Do On ‘Google My Business’
6. Google Tag Manager
What it does:
Google Tag Manager (GTM) makes it easy to add and manage tracking codes (tags) on your website without needing a developer. This is useful for tracking website events like clicks, form submissions, and ad conversions.
How to give access:
- Go to your Google Tag Manager and log in.
- Select the correct GTM container.
- Click “Admin” in the top menu.
- Under “User Management,” click “Add User”.
- Enter their email and choose their role:
- Read: Can see settings but can’t make changes.
- Edit: Can make changes but not publish.
- Can make and publish changes to tags and triggers.
- Admin: Full control, including user management.
- Click “Invite”.
Read the full guide from Google
A Few Quick Tips for Granting Access Safely
Only give the access level needed – don’t give admin access (usually involves permissions to add/remove users) unless necessary. Use business email addresses rather than personal emails. Review who has access regularly and remove old users.
By granting access to the right people, you can get the most out of these platforms and improve your digital marketing results. If you’re working with an agency or a freelancer, this will ensure they have everything they need to help grow your business.

Granting Access Safely
Facebook Business Manager
If you’re working with a marketing agency, freelancer, or team member, you must grant them access to your Facebook Business Manager to manage your Facebook Ads, Pages, and other business assets effectively.
This guide explains what Facebook Business Manager does, how it helps with digital marketing, and step-by-step instructions for securely sharing access.
Hire the best social media advertising and marketing company in Australia
What is Facebook Business Manager?
Facebook Business Manager (now part of Meta Business Suite) is a tool that helps businesses manage their Facebook and Instagram assets in one place.
Manage Facebook Pages, Instagram advertising accounts, and ad accounts from a single dashboard. Control who has access to different assets and what they can do. Run advertising campaigns with detailed tracking and reporting. Maintain a clear separation between business and personal Facebook accounts.
If you run ads or manage multiple assets, Business Manager is essential for security and organisation.
How to Give Access to Your Facebook Business Manager
Step 1: Log in to Business Manager
- Visit Meta Business Manager and log in .
- Select the business account you want to manage.
Step 2: Go to Business Settings
- Click the ☰ menu in the top-left corner.
- Under “Accounts,” select “Business Settings”.
Step 3: Add a New User
- In the left-hand menu, go to “Users” > “People”.
- Click the “Add” button.
- Enter the business email address of the person you’re adding.
- Select their role:
- Employee Access (Recommended): Can manage assigned accounts and tools.
- Admin Access: Full control over all assets and settings (use with caution).
- Click “Next”.
Step 4: Assign Assets & Permissions
- Select the assets (Pages, ad accounts, catalogs, etc.) you want them to access.
- Set their permissions (e.g., View, Manage, Publish).
- Click “Invite” to send an email invitation.
The user will receive an email from Facebook to accept the invitation and gain access.
More from us:
Facebook: Hire Best Facebook Ads Agency in Australia | The Facebook Marketing Funnel You Need To Build | Facebook Ads: Budgeting, Best Examples & Common FB Advertising Mistake | What is Brand Marketing and Why Is It Crucial in Your Facebook Strategy? | Facebook Pixel: High-ROI Secrets Revealed
Instagram: Hire the Best Instagram Advertising Agency in Australia | The High-ROI Instagram Ads Guide | When is the Best Time to Post on Instagram?
TikTok
If you’re working with a marketing agency, freelancer, or team member, you’ll need to give them access to your TikTok Ads Manager so they can help manage campaigns, track performance, and optimise your ads.
This guide covers what TikTok Ads Manager is, why it’s useful for digital marketing, and how to securely share access.
What is TikTok Ads Manager?
TikTok Ads Manager is TikTok’s advertising platform that allows businesses to: Create and manage TikTok ad campaigns. Reach a massive audience using highly targeted advertising. Track performance data to improve marketing results. Optimise ad spending through budget and bidding controls.
If you’re running TikTok ads, it’s important to grant access to your marketing team or agency so they can manage and improve your campaigns effectively.
How to Give Access to TikTok Ads Manager
Step 1: Log in to TikTok Ads Manager
- Visit TikTok Ads Manager and log in.
- Select your business account.
Step 2: Go to “Users” in Account Settings
- Click on your profile icon in the top-right corner.
- Select “Account Settings”.
- In the left menu, click “User Management”.
Step 3: Invite a New User
- Click the “Invite” button.
- Enter the business email of the person you want to add.
- Choose their role and permissions:
- Admin: Full control, including user management (use with caution).
- Operator: Can create and manage ads but not add users.
- Analyst: Can view reports but can’t make changes.
- Click “Confirm” to send the invitation.
The invited user will receive an email from TikTok to accept the invitation and gain access.
Read the full guide from TikTok
How to Add an Agency as a Partner on TikTok Ads Manager
If you’re working with an external marketing agency, it’s best to add them as a Partner rather than a user.
Step 1: Go to “Partner Management”
- Go to “Account Settings” and select “Partner Management”.
Step 2: Add the Agency’s Business Center ID
- Ask your agency for their TikTok Business Center ID (a unique number).
- Enter their Business Center ID and click “Send Request”.
Step 3: Assign Permissions
- Choose the ad accounts or assets the agency can manage.
- Adjust their access level based on their role.
- Click “Confirm” to grant access.
The agency will now have access to only the assets you selected, keeping your account secure.
Read the full guide from TikTok
How to Share Access to Your TikTok Business Center
If you manage multiple ad accounts or work with a larger team, you may be using TikTok Business Center. Here’s how to add team members or agencies.
Step 1: Log in to TikTok Business Center
- Go to TikTok Business Center and log in.
Step 2: Open “User Management”
- Click “Business Settings” in the left-hand menu.
- Select “User Management”.
Step 3: Add a New User or Partner
- Click “Add User” to invite a team member.
- Click “Add Partner” to invite an agency.
- Enter their email or Business Center ID.
- Assign their role and access level (Admin, Operator, Analyst).
- Click “Send Invite”.
Read the full guide from TikTok
Best Practices for Granting Access Securely
Grant only the necessary access level – avoid assigning Admin unless essential. Always use business email addresses rather than personal ones. Review user access regularly and remove people who no longer need it. Enable two-factor authentication to protect your TikTok account.
By managing access properly, you can keep your TikTok Ads account secure while allowing your marketing team or agency to optimise your campaigns.
If you’re working with a marketing agency, freelancer, or team member, you’ll need to grant them access to your LinkedIn Campaign Manager or LinkedIn Business Manager so they can manage your ads and analytics.
This guide explains what each platform does, why it’s important for digital marketing, and how to securely grant access.
How LinkedIn Helps Your Digital Marketing
LinkedIn is a powerful platform for B2B marketing, lead generation, and brand awareness. It allows businesses to:
- Run targeted ad campaigns to reach professionals based on industry, job title, and company size.
- Engage with decision-makers through sponsored content, messages, and InMail campaigns.
- Analyse ad performance to optimise campaigns and maximise return on investment.
To effectively manage your LinkedIn advertising, you may need to grant access to a marketing team or agency.
How to Grant Access to LinkedIn Campaign Manager
LinkedIn Campaign Manager is used to create and manage LinkedIn Ads. If you want someone to manage your advertising campaigns, follow these steps:
Step 1: Log in to LinkedIn Campaign Manager
- Go to LinkedIn Campaign Manager and sign in.
- Select the ad account you want to share.
Step 2: Open Account Settings
- Click the gear icon (Settings) in the top-right corner.
- Select “Manage Access” from the dropdown menu.
Step 3: Add a New User
- Click “Add User”.
- Enter the person’s LinkedIn email address.
- Choose their access level:
- Viewer: Can see reports but can’t make changes.
- Creative Manager: Can upload ads but can’t edit campaigns.
- Campaign Manager: Can create and manage ad campaigns.
- Account Manager: Full access, including billing and user management (use with caution).
- Click “Save” to confirm.
Read the full guide from LinkedIn
More From Us: Hire the Top Rated LinkedIn Advertising Agency in Australia | The Next-Level Guide to Running LinkedIn Ads | How to Generate Sales Leads with LinkedIn (Organic & Ad Strategies)
How to Give Access to LinkedIn Business Manager
If you manage multiple LinkedIn ad accounts or work with an agency, it’s best to use LinkedIn Business Manager to grant access.
Step 1: Log in to LinkedIn Business Manager
- Go to LinkedIn Business Manager and log in.
- Select your business account.
Step 2: Open User Management
- Click “Users” in the left-hand menu.
- Click “Add User”.
Step 3: Assign User Roles
- Enter the user’s LinkedIn email address.
- Select their role:
- Super Admin: Full access, including billing and user management.
- Billing Admin: Can manage payment settings but not ad campaigns.
- Campaign Manager: Can manage and run ad campaigns.
- Creative Manager: Can create and upload ad creatives.
- Viewer: Can see reports but cannot edit campaigns.
- Click “Invite” to send the request.
Read the full guide from LinkedIn
How to Add a Partner (Agency) to LinkedIn Business Manager
If you’re working with an external marketing agency, it’s better to add them as a partner instead of granting access to individual users.
Step 1: Go to “Partner Management”
- In LinkedIn Business Manager, click “Partners” in the left-hand menu.
- Click “Add Partner”.
Step 2: Enter the Agency’s Business ID
- Ask the agency for their LinkedIn Business Manager ID.
- Enter the Partner Business ID and click “Send Request”.
Step 3: Assign Permissions
- Select the ad accounts and pages they can access.
- Adjust their permissions (Admin, Campaign Manager, Viewer, etc.).
- Click “Confirm”.
Read the full guide from LinkedIn
If you’re working with a marketing agency, freelancer, or team member, you’ll need to grant them access to your Pinterest Business account so they can manage your ads, analytics, and organic content.
This guide explains what Pinterest Business Manager and Ads Manager do, how they help your digital marketing, and step-by-step instructions to securely share access.
How Pinterest Helps Your Digital Marketing
Pinterest is a visual discovery platform that helps businesses:
- Run targeted ad campaigns to reach users based on interests, searches, and demographics.
- Optimise Pins for organic engagement to drive long-term traffic.
- Track ad performance to improve ROI with Pinterest Ads Manager.
How to Grant Access to Pinterest Business Manager
Pinterest Business Manager is used to manage business accounts, Pins, ad accounts, and analytics.
Step 1: Log in to Pinterest Business Manager
- Go to Pinterest Business Manager and log in.
- Click your profile picture in the top-right corner.
Step 2: Open Business Access Settings
- Select “Business Access” from the dropdown menu.
- Click “People” in the left-hand menu.
Step 3: Add a New User
- Click “Add People” and enter their business email address.
- Choose their access level:
- Admin: Full control over settings, ads, and Pins.
- Analyst: Can view analytics but cannot make changes.
- Campaign Manager: Can create and manage ad campaigns.
- Click “Send Invite”.
The user will receive an email from Pinterest to accept the invitation and gain access.
Read the full guide from Pinterest
How to Give Access to Pinterest Ads Manager
If you’re running Pinterest Ads, you need to grant access separately.
Step 1: Open Pinterest Ads Manager
- Log in to Pinterest Business Manager.
- Click on “Ads” in the top menu.
- Select “Ad Accounts” from the dropdown.
Step 2: Add a New User to Your Ad Account
- Click “Manage Access”.
- Click “Add People” and enter their business email.
- Choose their role and permissions:
- Admin: Full access, including billing and user management.
- Campaign Manager: Can create, edit, and manage ads but can’t change billing details.
- Analyst: Can view reports but can’t create or edit ads.
- Click “Invite” to send the request.
Read the full guide from Pinterest
How to Add a Partner (Agency) to Pinterest Business Manager
If you’re working with an external marketing agency, it’s best to add them as a partner.
Step 1: Open Partner Management
- In Pinterest Business Manager, go to “Business Access”.
- Click “Partners” from the left-hand menu.
- Click “Add Partner”.
Step 2: Enter the Agency’s Business ID
- Ask the agency for their Pinterest Business ID.
- Enter the Partner Business ID and click “Send Request”.
Step 3: Assign Permissions
- Select which ad accounts, Pins, and analytics they can access.
- Adjust their permissions (Admin, Analyst, Campaign Manager).
- Click “Confirm”.
Read the full guide from Pinterest
Microsoft Ads (Bing Ads)
If you’re working with a marketing agency, freelancer, or team member, you’ll need to grant them access to your Microsoft Ads account so they can manage your campaigns, budgets, and reports.
This guide explains how Microsoft Ads helps your digital marketing, why access is needed, and the steps to securely share access.
How Microsoft Ads Helps Your Digital Marketing
Microsoft Ads (formerly Bing Ads) is a pay-per-click (PPC) advertising platform that helps businesses:
- Advertise across Bing, Yahoo, and Microsoft’s partner networks.
- Reach a high-intent audience at a lower cost than Google Ads.
- Track conversions and optimise campaigns for better results
How to Grant Access to Microsoft Ads
Microsoft Ads does not allow direct user invitations. Instead, your agency must request access using your Ad Account ID.
Step 1: Find Your Microsoft Ads Account ID
- Log in to Microsoft Ads.
- Click on the gear icon (Settings) in the top-right corner.
- Go to “Account & Billing”.
- Under “Account Info”, find your Ad Account ID (a unique number).
Step 2: Send Your Ad Account ID to the Agency
- Copy your Ad Account ID and send it to your agency.
- The agency will request access to your account using this ID.
Step 3: Approve the Access Request
- Once the agency sends the request, log back into Microsoft Ads.
- Click on the gear icon (Settings) and go to “Account Access”.
- Find the pending request from the agency and click “Approve”.
Once approved, the agency will have access to your Microsoft Ads account and can manage your campaigns.
More from us: Hire The Best Best Microsoft Ads Agency in Australia | Bing / Microsoft Ads vs Google Ads: Where Should You Invest Your Time And Money?
Content Management System (CMS)
If you’re working with a marketing agency, freelancer, or developer, you’ll need to grant them access to your website’s CMS so they can manage content, add tracking codes, optimise SEO, or run advertising campaigns.
Each CMS has its own method for adding users and assigning roles. Below, we cover how to grant access on WordPress, Shopify, Magento, Joomla, Drupal, Squarespace, Wix, Maropost Commerce Cloud (Neto), and Square.
How to Grant Access to WordPress
Step 1: Log in to WordPress Admin
- Go to yourwebsite.com/wp-admin and log in.
Step 2: Add a New User
- Navigate to “Users” > “Add New”.
- Fill in the user’s email address and username.
- Choose the correct role.
- Click “Add New User”.
Read the full guide from WordPress
More from us: WordPress SEO: 20 Tips to Improve Rankings (& 7 Mistakes to Avoid)
How to Grant Access to Shopify
Step 1: Send Your Shopify Store’s Collaborator Request Code
- Log in to Shopify admin.
- Click “Settings” > “Users and Permissions”.
- Find and copy your Collaborator Request Code.
Step 2: Send the Code to Your Agency
- The agency will use this code to request access.
- Approve the request in your Shopify admin panel.
Read the full guide from Shopify
More From Us: Everything To Know About Shopify SEO | 80+ Shopify Statistics You Should Know | How to Optimise Your Online Store | The Ultimate Guide to eCommerce SEO
How to Grant Access to Squarespace
Step 1: Log in to Squarespace
- Go to Squarespace and sign in.
Step 2: Invite a Contributor
- Click “Settings” > “Permissions” > “Invite Contributor”.
- Enter the email address of the person you want to add.
- Select the appropriate role:
- Administrator: Full access, including billing and settings.
- Website Editor: Can edit and publish content but cannot manage settings.
- Billing: Can manage payments but not site content.
- Click “Invite”.
- The user will receive an email invitation to accept access.
Read the full guide from Squarespace
How to Grant Access to Wix
Step 1: Log in to Wix
- Go to Wix and sign in.
Step 2: Add a New Team Member
- Click “Settings” > “Roles & Permissions”.
- Click “Invite People”.
- Enter the email address of the person you want to add.
- Select their role:
- Admin: Full control over site and settings.
- Website Manager: Can edit content but not change site settings.
- Billing Manager: Can manage payments but not website content.
- Click “Send Invite”.
- The user will receive an email invitation to accept access.
How to Grant Access to Maropost Commerce Cloud (Neto)
Step 1: Log in to Neto Admin
- Go to yourstore.com/_cpanel and sign in.
Step 2: Create a New Staff Account
- Navigate to “Users” > “Manage Users”.
- Click “Add New User”.
- Enter the user’s email, username, and password.
- Assign the correct role and permissions:
- Administrator: Full access to all areas.
- Product Manager: Can manage inventory and product listings.
- Order Manager: Can process and fulfill orders.
- Marketing Manager: Can manage promotional campaigns and SEO.
- Click “Save User”.
How to Grant Access to Square
Step 1: Log in to Square Dashboard
- Go to Square and sign in.
Step 2: Add a New Team Member
- Click “Staff” > “Team Members” > “Add Team Member”.
- Enter the user’s email, name, and role.
- Assign the correct permissions:
- Administrator: Full access to all Square settings.
- Manager: Can manage transactions, reports, and limited settings.
- Cashier: Can only process sales.
- Click “Save”.
- The user will receive an email invitation to accept access.
Read the full guide from Square
How to Grant Access to Magento
Magento allows you to create custom roles with different levels of access.
Step 1: Log in to Magento Admin
- Go to yourwebsite.com/admin and sign in.
Step 2: Create a New User Role
- Navigate to “System” > “Permissions” > “User Roles”.
- Click “Add New Role”.
- Name the role (e.g., “Developer” or “Marketing Team”).
- Click “Role Resources” and select the appropriate permissions.
- Click “Save Role”.
Step 3: Add a New User
- Go to “System” > “Permissions” > “All Users”.
- Click “Add New User”.
- Fill in the user’s email, username, and password.
- Assign them to the role you created.
- Click “Save User”.
Read the full guide from Magento
How to Grant Access to Joomla
Step 1: Log in to Joomla Admin Panel
- Go to yourwebsite.com/administrator and log in.
Step 2: Add a New User
- Navigate to “Users” > “Manage”.
- Click “New”.
- Fill in the user’s name, username, password, and email.
Step 3: Assign a User Group
- Under Assigned User Groups, select the appropriate role:
- Super User: Full control (use with caution).
- Administrator: Can manage site settings.
- Editor: Can edit and manage content.
- Registered User: Can log in but not edit content.
- Click “Save & Close”.
Read the full guide from Joomla
How to Grant Access to Drupal
Step 1: Log in to Drupal Admin
- Go to yourwebsite.com/user/login and log in.
Step 2: Add a New Role
- Navigate to “People” > “Permissions” > “Roles”.
- Click “Add Role”.
- Name the role (e.g., “Marketing Team” or “Developer”).
- Click “Save Role”.
Step 3: Assign Permissions
- Go to “People” > “Permissions”.
- Select the new role and assign appropriate permissions.
- Click “Save Permissions”.
Step 4: Add a New User
- Navigate to “People” > “Add User”.
- Fill in the user’s email, username, and password.
- Assign the user to a role.
- Click “Create New Account”.
How to Add New Users in Drupal
Other CMS Platforms
If your website is built on a different CMS, the process will generally involve:
- Logging in to the Admin Panel.
- Navigating to Users, Permissions, or Team Settings.
- Adding a new user with their email address.
- Assigning them the appropriate role and permissions.
- Saving the changes and sending them an invitation.
If you need specific guidance, check the help section of your CMS or contact their support team.