They'd seen enough to realise how rare it was for agencies to deliver truly game-changing results, and not just a digital facelift. Far too often, they'd seen honest businesses get the short-end of the stick, with smoke and mirrors.
That's why they co-founded OMG with a results-driven approach from day one. No excuses, no jargon, just pure results. The mission was simple: Make the web simple and profitable for all businesses.
Real success in digital marketing takes knowledge, continual education and an unwavering ability to adapt. The creation of our R&D function played a big part of how we built this approach into the core of OMG.
During this key growth period, we also hired so many talented Gurus — some of whom have since become integral members of our leadership team.
During this pivotal growth period, we refined our evidence-based methodology — focusing every campaign first and foremost on what defines success for our clients.
OMG also hired so many talented Gurus during this era — many of whom have since grown to become an integral part of the leadership team.
Since the beginning, “results-driven” is our mantra. No excuses, no dramas, no complex jargon and smooth-talking to mask a lack of progress.
Everything we’ve done (and still do) is based on real performance targets, real revenue growth and real returns on your investment. We found this mantra resonated not only with Aussie businesses of all sizes, but also with a suite of international clients in Singapore and the United States.
That’s why expanding global started to frame our efforts, alongside our goal to cement OMG as the go-to authority for evidence-based Digital Marketing in Australia.
Using data to drive smarter decisions and pivot quickly was the exact approach that helped our agency AND our clients continue to stay strong during an uncertain time. Helping our clients win is what makes our day-to-day so rewarding.
In 2020, we also welcomed the first of several USA-based team members including the incredible Jon Bennion (our USA CEO). This international expansion also shaped the creation of Supergravity Group, the global suite of agencies including our own: Online Marketing Gurus.