About us

We help businesses thrive in a connected world. For us, digital marketing is more than just the tech. It’s how we think, what we do, and the way we relate to your business.

The story behind our story

We launched OMG in 2012 knowing there were plenty of digital marketing agencies out there already. But we’d seen enough to realise how rare it was for agencies to deliver truly game-changing results, and not just a digital facelift. As the digital world becomes more saturated and online marketing evolves at an ever-increasing pace, many marketers simply haven’t kept up with the changes. OMG started with the aim of helping businesses overcome these challenges and turn them into opportunities.

Introducing Online Marketing Gurus
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Put simply, we got tired of agencies misspending people’s hard-earned money. Real success in digital marketing takes knowledge, continual education and an unwavering ability to adapt. As new technologies rise, we up our game and arm ourselves with the skills needed to keep ahead of the curve.

We exist to take the complexity out of digital, whilst delivering real revenue results.
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 Our approach is entirely results-driven. No excuses, no dramas, no complex jargon and smooth-talking to mask a lack of progress. Everything we do is based on real figures, real performance targets, real revenue growth and real returns on your investment. We exist to make the web simple and profitable for all our clients.

There's a marketer in all of us.

We are a high-energy bunch of young entrepreneurs, marketing minds and digital nerds who came together to become a force of genuine movers and shakers. We’re not satisfied unless we’re making things happen. By being enthusiastically collaborative, constantly curious and relentlessly creative, we stay on the move, solving problems for our clients and delivering the goods.

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Our Values

We exist to take the complexity out of digital, whilst delivering real revenue results. Our focus and goals for your business are very different to our competitors.

SHARE EVIDENCE, NOT OPINION

Opinions are like agencies – everybody’s got one, but most are rubbish. Numbers, proven results, and evidence don’t lie. Whether the opinion is yours or someone else’s, it means nothing without evidence.

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FIND SOLUTIONS, NOT PROBLEMS

Save the complaining for home. If you have a problem you need to share with someone, make it a habit to have two solutions ready to go with it. This counts both for your work life and your love life.

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MAKE CUSTOMERS LOVE YOU

Our most important relationships are our clients. We’re not just order-fillers here to complete a task. Be so obsessed* that clients can’t help but love us.

* but don’t be creepy

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OWN IT AND GET IT DONE

We’re all part of a team at the top of its game. We’ll support one another, but nobody is here to mother you. If you fall, get up, if you need help, ask for it. If you fail, share what you learned.

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SHARE EVIDENCE, NOT OPINION

Opinions are like agencies – everybody’s got one, but most are rubbish. Numbers, proven results, and evidence don’t lie. Whether the opinion is yours or someone else’s, it means nothing without evidence.

calculator mobile
FIND SOLUTIONS, NOT PROBLEMS

Save the complaining for home. If you have a problem you need to share with someone, make it a habit to have two solutions ready to go with it. This counts both for your work life and your love life.

lightbulb mobile
MAKE CUSTOMERS LOVE YOU

Our most important relationships are our clients. We’re not just order-fillers here to complete a task. Be so obsessed* that clients can’t help but love us.

* but don’t be creepy

hearts mobile
OWN IT AND GET IT DONE

We’re all part of a team at the top of its game. We’ll support one another, but nobody is here to mother you. If you fall, get up, if you need help, ask for it. If you fail, share what you learned.

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Our executive team
Our team of Gurus couldn’t be more diverse. Their qualifications, backgrounds, and personalities are different, but there’s one thing in common: their love and passion for all things SEO, PPC and online marketing.

Andrew Raso

Co-Founder & CEO
Andrew Raso
Co-Founder & CEO
CEO and Co-Founder of OMG, Andrew has had a long, illustrious career in the SEO and SEM industry. After years of working for agencies, Andrew realised the system was broken and started OMG to remove the complexity from digital and provide simple, transparent results. He has been featured in and contributes to Entrepreneur, CMI, Jeffbullas, Search Engine Journal, and more. Andrew has also been featured on Sky News Business and been awarded the 30 Under 30 award by Anthill.

Mez Homayunfard

Co-Founder & Head of Partnerships
Mez Homayunfard
Co-Founder & Head of Partnerships
Co-Founder of OMG and Head of Partnerships, Mez is a marketing mastermind with a wealth of expertise. Having overseen over 250 search campaigns and consulted over 600 businesses globally, Mez's core strength is delivering real revenue results through digital marketing. He's consulted for business both big and small, including Artline, CBRE, Peter's of Kensington, King Living, Doors Plus, and many more. He's also been featured in AFR, Forbes, Huffington Post, Mumbrella, as well as research by UNSW.

Harry James

Chief Operating Officer
Harry James
Chief Operating Officer
As COO at OMG, Harry heads up Research & Development and Operations. With vast technical, SEO and PPC skills, he's an asset in innovating and moving OMG forward.

Wasif Kasim

Managing Director
Wasif Kasim
Managing Director
Wasif is the CMO at OMG, growing the sales and marketing team. His approach is always hands-on, strategic & data-driven, with proven results across startups, enterprises, SaaS, tech, education and more. He's bringing his 11+ years of experience and enthusiasm to the table at OMG.

Danny Andrawes

Chief Customer Officer
Danny Andrawes
Chief Customer Officer
Danny joined the OMG team only 6 months after the company was first founded. Since then he's helped to grow the businesses of clients across all niche's which has resulted in a well rounded knowledge base and skill set. His strengths lie in technical analysis, SEO strategy and marketing consultation. Danny will help you maximise and understand the value of all your channels.

Russell Dunn

Lead Developer
Russell Dunn
Lead Developer
Russell Dunn is the Lead Developer at OMG. Day to day consists of the oversight and implementation of optimisations to clients websites and internal systems . He loves keeping up with the latest industry standards and advancements of online technology. With more than a decade of experience in web development, he brings a background in Design, Frontend & Backend knowledge.

Helen Zhou

Head of People & Culture
Helen Zhou
Head of People & Culture
Helen has 4 years experience in HR/people and culture. Coming from a strong corporate background, she has worked within shared services, certification, property, management consulting and manufacturing. She's passionate about the strategic benefit of people and culture within a business.

Julia McKie

Head of Paid Social
Julia McKie
Head of Paid Social
Julia is the Head of Paid Social at Online Marketing Gurus. After working in the events industry, she joined the PPC department 2 years ago. Since then, she’s spearheaded the development of the social team and championed ongoing client wins. She’s passionate to continue learning and developing in all areas of digital.

Johnny Li

Head of Paid Search
Johnny Li
Head of Paid Search
With more than 5 years of experience in paid search on his "suspenders" (which includes experience in Google Adwords, Bing Search, and Asian search engines), Johnny heads up the Paid Search team. From his "keyboard only" excel skills to strategic campaign builds, he helps businesses both big and small reach the results they need from paid search. His dedication to his style has not only affected other colleagues to dress better, but has also passed onto his work.

"Dressing well is a form of good manners", Tom Ford.

Megan Moloney

Group Accounts Director
Megan Moloney
Group Accounts Director
Megan heads up the Account Management team as Group Accounts Director at OMG. She comes with over 8 years of experience in Sales, Marketing, and Account Management within Global FMCG businesses. Megan is extremely passionate about the strategic growth and development of SME businesses online and how to maximise efficiency and return for her clients.

Safwan Chowdhury

Digital Growth Director
Safwan Chowdhury
Digital Growth Director
Digital Growth Director at OMG, Saf has formulated digital strategies for over 550 clients (and counting!) since the start of 2017. This includes brands such as Australian Geographic, JBL, Valley Girl, THR1VE, and many more. He has a passion for helping business both big and small achieve insane growth, through driving online traffic, qualified leads, and most importantly, real revenue results.

Martin Shakir

Finance Manager
Martin Shakir
Finance Manager
Martin heads the finance function of OMG. Prior to joining OMG he worked for a renowned Australian retailer and tech startup. He has strong expertise in taxation, financial reporting, and FP&A, and is passionate about process improvement and championing a customer-first approach to finance.
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