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About us

We help businesses thrive in a connected world. For us, digital marketing is more than just the tech. It’s how we think, what we do, and the way we relate to your business.

The story behind our story

We launched OMG in 2012 knowing there were plenty of digital marketing agencies out there already. But we’d seen enough to realise how rare it was for agencies to deliver truly game-changing results, and not just a digital facelift. As the digital world becomes more saturated and online marketing evolves at an ever-increasing pace, many marketers simply haven’t kept up with the changes. OMG started with the aim of helping businesses overcome these challenges and turn them into opportunities.

Introducing Online Marketing Gurus
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Put simply, we got tired of agencies misspending people’s hard-earned money. Real success in digital marketing takes knowledge, continual education and an unwavering ability to adapt. As new technologies rise, we up our game and arm ourselves with the skills needed to keep ahead of the curve.

We exist to take the complexity out of digital, whilst delivering real revenue results.

 Our approach is entirely results-driven. No excuses, no dramas, no complex jargon and smooth-talking to mask a lack of progress. Everything we do is based on real figures, real performance targets, real revenue growth and real returns on your investment. We exist to make the web simple and profitable for all our clients.

There's a marketer in all of us.

We are a high-energy bunch of young entrepreneurs, marketing minds and digital nerds who came together to become a force of genuine movers and shakers. We’re not satisfied unless we’re making things happen. By being enthusiastically collaborative, constantly curious and relentlessly creative, we stay on the move, solving problems for our clients and delivering the goods.

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Our Values

We exist to take the complexity out of digital, whilst delivering real revenue results. Our focus and goals for your business are very different to our competitors.

SHARE EVIDENCE, NOT OPINION

Opinions are like agencies – everybody’s got one, but most are rubbish. Numbers, proven results, and evidence don’t lie. Whether the opinion is yours or someone else’s, it means nothing without evidence.

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FIND SOLUTIONS, NOT PROBLEMS

Save the complaining for home. If you have a problem you need to share with someone, make it a habit to have two solutions ready to go with it. This counts both for your work life and your love life.

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MAKE CUSTOMERS LOVE YOU

Our most important relationships are our clients. We’re not just order-fillers here to complete a task. Be so obsessed* that clients can’t help but love us.

* but don’t be creepy

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OWN IT AND GET IT DONE

We’re all part of a team at the top of its game. We’ll support one another, but nobody is here to mother you. If you fall, get up, if you need help, ask for it. If you fail, share what you learned.

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SHARE EVIDENCE, NOT OPINION

Opinions are like agencies – everybody’s got one, but most are rubbish. Numbers, proven results, and evidence don’t lie. Whether the opinion is yours or someone else’s, it means nothing without evidence.

calculator mobile
FIND SOLUTIONS, NOT PROBLEMS

Save the complaining for home. If you have a problem you need to share with someone, make it a habit to have two solutions ready to go with it. This counts both for your work life and your love life.

lightbulb mobile
MAKE CUSTOMERS LOVE YOU

Our most important relationships are our clients. We’re not just order-fillers here to complete a task. Be so obsessed* that clients can’t help but love us.

* but don’t be creepy

hearts mobile
OWN IT AND GET IT DONE

We’re all part of a team at the top of its game. We’ll support one another, but nobody is here to mother you. If you fall, get up, if you need help, ask for it. If you fail, share what you learned.

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Our executive team
Our team of Gurus couldn’t be more diverse. Their qualifications, backgrounds, and personalities are different, but there’s one thing in common: their love and passion for all things SEO, PPC and online marketing.

Andrew Raso

Co-Founder & CEO
Andrew Raso
Co-Founder & CEO
CEO and Co-Founder of OMG, Andrew has had a long, illustrious career in the SEO and SEM industry. After years of working for agencies, Andrew realised the system was broken and started OMG to remove the complexity from digital and provide simple, transparent results. He has been featured in and contributes to Entrepreneur, CMI, Jeffbullas, Search Engine Journal, and more. Andrew has also been featured on Sky News Business and been awarded the 30 Under 30 award by Anthill.

Mez Homayunfard

Co-Founder & Head of Partnerships
Mez Homayunfard
Co-Founder & Head of Partnerships
Co-Founder of OMG and Head of Partnerships, Mez is a marketing mastermind with a wealth of expertise. Having overseen over 250 search campaigns and consulted over 600 businesses globally, Mez's core strength is delivering real revenue results through digital marketing. He's consulted for business both big and small, including Artline, CBRE, Peter's of Kensington, King Living, Doors Plus, and many more. He's also been featured in AFR, Forbes, Huffington Post, Mumbrella, as well as research by UNSW.

Wasif Kasim

Managing Director
Wasif Kasim
Managing Director
Wasif is the MD at OMG, managing and growing the Gurus in all facets. His approach is always hands-on, strategic & data-driven, with proven results across startups, enterprises, SaaS, tech, education and more. He's bringing his 11+ years of experience and enthusiasm to the table at OMG.

Helen Zhou

Head of People & Culture
Helen Zhou
Head of People & Culture
Helen has 4 years experience in HR/people and culture. Coming from a strong corporate background, she has worked within shared services, certification, property, management consulting and manufacturing. She's passionate about the strategic benefit of people and culture within a business.

Danny Andrawes

Chief Customer Officer
Danny Andrawes
Chief Customer Officer
Danny joined the OMG team only 6 months after the company was first founded. Since then he's helped to grow the businesses of clients across all niche's which has resulted in a well rounded knowledge base and skill set. His strengths lie in technical analysis, SEO strategy and marketing consultation. Danny will help you maximise and understand the value of all your channels.

Harry James

Chief Operating Officer
Harry James
Chief Operating Officer
As COO at OMG, Harry heads up Research & Development and Operations. With vast technical, SEO and PPC skills, he's an asset in innovating and moving OMG forward.

Tom Gergich

Chief Product Officer
Tom Gergich
Chief Product Officer
Having started his career in finance, Tom brings a unique skillset to the Chief Product Officer role at OMG. Combining his analytical skills with his creative side, Tom has worked extensively in the digital marketing space for a number of years and prior to joining OMG, co-founded and scaled his own digital agency. With a keen eye for process and scalability, Tom's role requires him to create and develop new product offerings for OMG and keep the agency's strategies at the forefront of the market

Safwan Chowdhury

Chief Growth Officer
Safwan Chowdhury
Chief Growth Officer
As Chief Growth Officer at OMG, Saf has formulated digital strategies for over 550 clients (and counting!) since the start of 2017. This includes brands such as Australian Geographic, JBL, Valley Girl, THR1VE, and many more. He has a passion for helping business both big and small achieve insane growth, through driving online traffic, qualified leads, and most importantly, real revenue results.

Farina Weng

Financial Controller
Farina Weng
Financial Controller
Farina brings over 15 years of financial experience to the team. Having worked in a wide variety of industries, she has spent more than 10 years managing global financial strategies and process for digital marketing agencies.

Megan Moloney

Group Accounts Director
Megan Moloney
Group Accounts Director
Megan heads up the Account Management team as Group Accounts Director at OMG. She comes with over 8 years of experience in Sales, Marketing, and Account Management within Global FMCG businesses. Megan is extremely passionate about the strategic growth and development of SME businesses online and how to maximise efficiency and return for her clients.

Simon Hancock

Group Accounts Director
Simon Hancock
Group Accounts Director
As Group Accounts Director, Simon manages the Account Management team and boasts over a decade in Strategic Marketing & Communications. With a collaborative approach to building success across all our campaigns, Simon is absurdly passionate about achieving the gold standard experience for our clients.

Ed Jones

PPC Director
Ed Jones
PPC Director
With over 16 years of digital marketing experience, Ed brings a wealth of knowledge and expertise to OMG. As PPC Director, Ed ensures that the PPC team has everything that they need to maximise their clients' ROI.

Russell Dunn

Lead Developer
Russell Dunn
Lead Developer
Russell Dunn is the Lead Developer at OMG. Day to day consists of the oversight and implementation of optimisations to clients websites and internal systems . He loves keeping up with the latest industry standards and advancements of online technology. With more than a decade of experience in web development, he brings a background in Design, Frontend & Backend knowledge.

Johnny Li

Head of Paid Search
Johnny Li
Head of Paid Search
With more than 5 years of experience in paid search on his "suspenders" (which includes experience in Google Adwords, Bing Search, and Asian search engines), Johnny heads up the Paid Search team. From his "keyboard only" excel skills to strategic campaign builds, he helps businesses both big and small reach the results they need from paid search. His dedication to his style has not only affected other colleagues to dress better, but has also passed onto his work.

"Dressing well is a form of good manners", Tom Ford.
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