Alpha Medical Solutions

575%

increase in organic revenue YoY

435%

increase in organic conversions YoY

193%

increase in organic visits YoY

The Challenge

Key Problems

Low domain rating compared to industry competitors

The blog site was being treated as a separate domain from the home site

Several of the sites category pages contain a low word count and were not optimised for a wide range of keywords

Conversion tracking on Google Analytics was not implemented correctly

Established in 2013, Alpha Medical Solutions is a 100% Australian-owned and operated healthcare supplier for all your Medical Supplies including Personal Protective Equipment (PPE), Incontinence Products, Cleaning Supplies and unique and revolutionary products Australia-wide.

Through our initial audit of their website (valued at $4,000), we found a large volume of unoptimised metadata across the site, which is a primary ranking factor and therefore needed to be attended to immediately. We resolved and continue to manage this issue with monthly KWM documents across the site to optimise each category and subcategory.

Additionally, in the Medical industry having optimised content is critical as it allows us to grow our backlinks & referring domains which are linked to other relevant healthcare-related websites. This is due to Google seeing these sites as “more important” than sites without any of these backlinks. We found several of the site’s category pages contained a low word-count and were not optimised effectively for a wide range of relevant of keywords. Our approach involved leveraging category, FAQ’s, product & blog content.

Furthermore, Alpha Medical were not utilising schema markup strategies in order to acquire more real estate across search engines. We implemented relevant schemas across the site, such as “Organization” “LocalBusiness”, and current “Product” schema, and included “MedicalDevice” on relevant products.

Strategy & Execution

01.

Incredible SEO Results

After identifying competitors within the medical vertical and assessing how Alpha Medical Solutions compares, within 12 months since onboarding we saw unbelievable results through SEO. To note, OMG helped increase:

Organic revenue by 575% YoY
Organic visits by 193% YoY
Organic conversions by 435% YoY
Domain authority in a highly competitive niche by 91% (12 to 23)
Organic checkouts by 435% YoY

02.

Amazing Keyword Wins

Over the span of 12 months, Alpha Medical Solutions has seen many improvements with their keyword rankings. These increased rankings allow Alpha Medical Solutions to appear for more relevant queries, leading to more traffic to the site as we appear for something relevant To note, OMG helped:

Increase the number of keywords in the top 3 positions by 575%
Rank #1 for ‘hospital grade hand sanitiser’ (search volume: 1,300)
Rank #3 for ‘syringes and needles’ (search volume: 4,400)
Rank #4 for ‘medical moisturiser’ & ‘hospital moisturiser’ (baseline 100)
Rank #8 for ‘medical supplies’ (search volume: 110,000)

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

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Ali Olmez Jims Cleaning

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We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

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