How A Leading Finance Company Increased Traffic By 40%

20%

More website traffic

40%

More organic website traffic

Page 1

Rankings for competitive industry terms

The Challenge

Key Problems

Generating traffic and leads to win market share

Providing the ROI for their marketing activities

Staying on the front end of the curve and rising above the noise

Need to grow website authority for higher rankings

A leading International finance company partnered with OMG on SEO. Established almost 20 years ago, this company has become the number one company for surety bonds in the United States. Clients keep coming back because of their low rates, easy process, and exceptional customer service.

With competition in the digital marketing landscape turning fierce, the company was struggling to stay on track, vying for a limited number of high-ranking spots. In light of this change, they were looking to expand their SEO strategies and reach their targeted audience online. This is where OMG came in.

Our Gurus engineered a comprehensive SEO strategy to help grow their business and get more traffic. After 24 months, we went beyond improving their SEO rankings by bringing more qualified leads to their website. 20% more traffic. 40% more organic traffic. First page rankings in hyper competitive spaces across all US states. Real value that set them apart from their competition.

Our Approach

To help the company reach its full potential, we needed to stay ahead of the industry and drive goal-crushing results. Our Gurus did this with a unique blend of customised SEO marketing solutions. Once implemented, we continuously monitored and adjusted their campaign to optimise results in search – that is, using an accountable method designed to capture all market opportunities.

To transform the digital presence of the brand, dominate the Google results page and sustain their rankings, we needed to be fresh, innovative and forward-thinking. By no means was this a one-dimensional strategy.

Precise, high ROI SEO campaign which would deliver inspiring results

Comprehensive market and competitor analysis

Optimising the website for the search engines through keyword research

Strategy & Execution

01.

Comprehensive competitor analysis to uncover market opportunities which we could capitalise on

With that of a big audience, comes big competition. To overcome this challenge, we implemented a number of data-driven strategies across multiple channels. This included a full-phase competitor and market analysis to capture all opportunities available to them. First and foremost, our Gurus gathered information about their competitors, and the ability to leverage potential marketing techniques to keep them afloat. What this did is set the ground for reliable and transparent results.

02.

Keyword research and optimisation for sky-high rankings

For the best possible performance in search, we focused on what mattered most. To get more exposure and traffic to the company’s website – that is ranking for what the audience is looking for, we honed in on our keyword research insights. By prioritising both the most competitive short and long tail keywords, we gave the website the biggest strategic advantage. We were able to rank them in position 1 for strong terms such as “surety bonds” which is searched 22,000 times a month.

03.

Streamlining and scaling website content for an improved website experience

With a flood of expert knowledge to create exceptional content, we ensured their website was engineered for providing value to clients. This meant a thoughtful content marketing strategy built to enhance their search engine ranking. Content development is vital to the success of any digital marketing strategy, which is why our Gurus went to extraordinary efforts to yield high-impact results.

What did this mean? Value-adding content that resonated with their audience.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

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Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

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