The Best Business Page for You: Google, Facebook or LinkedIn?

Guide to Google, Facebook, and LinkedIn Business Page

When it comes to online presence, there’s no shortage of platforms competing for your attention. For local businesses and digital marketers alike, one of the most common questions we hear is:

“Should I focus on my Google My Business Profile, Facebook Business Page, or LinkedIn Business Page?”

The short answer? All three can drive value, but each serves a different purpose depending on your industry, goals, and target audience.

Key Takeaways

• Google My Business (now Google Business Profile) excels at local search visibility, showcasing your location, hours, and reviews in Maps and local SERPs.

• Facebook Pages are ideal for community engagement, sharing updates, events, and collecting customer reviews and direct messages.

• LinkedIn Pages serve professional networking, brand credibility, and B2B outreach; supporting content, job posts, and staff showcases.

• Each platform offers tailored features: GMB focuses on local SEO; Facebook supports rich media, events, and messaging; LinkedIn enables professional content and recruiting.

• Business type and goals determine the best fit; local retailers thrive on GMB, B2C brands excel on Facebook, and B2B services shine on LinkedIn.

• Combining presence across GMB, Facebook, and LinkedIn drives maximum visibility, using complementary strengths for diverse audience reach.

At Online Marketing Gurus, we help businesses navigate this digital maze every day. In this blog, we’ll break down the strengths and limitations of each platform, explore which is best for different business types and show you how to combine them for maximum online visibility and results.

Exploring Your Options: Features and Benefits of Each Platform

Let’s start with what each platform brings to the table and how they’re typically used as part of your marketing strategy.

Google My Business (Now Google Business Profile)

Google My Business (GMB) is your go-to platform for appearing in local search results, as well as Google Maps and the Local Pack. When someone searches for “dentist near me” or “best coffee shop in [suburb],” your Google Business Profile is what shows up, alongside reviews, location and direct links to call or get directions.

The key features and benefits of Google My Business

• Shows your business in Google Search Engine Results Pages (SERPs) and Maps
• Enables customer review and star ratings
• Displays business hours, address and services
• Allows direct actions (call, visit website and message)
• Posts and Q&A for timely updates and customer engagement
• Powerful for local SEO rankings and especially “near me” search queries

Best for: Local visibility, especially for businesses with a physical location or a local service area.
Learn more about our Agency’s Google ads management services

Facebook Business Page

A Facebook Business Page is your brand’s public-facing presence on Facebook. With over 2 billion active users, it’s a massive platform for community engagement, event promotion and social media marketing and advertising.

The key features and benefits of Facebook Business Page

• Publish updates, photos, offers and events
• Engage with your audience through comments and Messenger
• Run highly targeted ads and boosted posts
• Access analytics on post-performance and audience insights
• Integrate with Instagram for cross- platform reach
• Manage bookings, reviews and even product listings

Best for: Building a loyal audience, running promotions and engaging with customers on a social level.

Learn more about our Facebook ads agency services

LinkedIn Business Page

A LinkedIn Business Page is perfect for B2B businesses or service-based companies looking to build authority and connect with professionals. It’s less about location and more about thought leadership, networking and reputation.

The key features and benefits of a LinkedIn Business Page

• Share company news, thought leadership and case studies
• Attract talent with job postings and company culture updates
• Build credibility and trust with industry peers
• Engage professionals through content and direct outreach
• Run sponsored posts for precise B2B targeting

Best for: B2B companies, consultants, SaaS providers and firms wanting to build professional authority.

Learn more about our LinkedIn marketing agency services

How Often Should I Post on Each Platform?

Consistency is key to maintaining an active and engaging presence on any digital platform. But how often should you post to get results without overwhelming your audience?

Here’s a recommended posting frequency for each platform:

• Google My Business

Aim to post at least once per week. Google posts expire after seven days, so regular updates help keep your profile active and improve your visibility in local search. Use this space to promote events, limited-time offers, blog updates or new services.

• Facebook Business Page

For maximum engagement, post 3-5 times per week. A mix of promotional content, behind-the-scenes photos, customer testimonials and community updates works best. Don’t forget to use Facebook Stories and Reels to increase reach and engagement.

• LinkedIn Business Page

For professional content, aim for 2-3 posts per week. Focus on thought leadership, case studies, company news or industry trends. Quality over quantity is key here; consistent value-driven content will build domain authority over time.

Which Platform Is Best for Different Industries? OMG Weighs In.

The platform that matters most depends on your business type, industry and audience. Let’s break down each platform below.

Local retailers and service-based businesses

• Top choice: Google my Business

If foot traffic or local visibility is important, GMB is a must. Your listing helps you appear in Maps and local packs, which directly drives phone calls, bookings and in-store visits.

Ecommerce and product-based brands

• Top choice: Facebook Business Page

With its comprehensive ad platform and online eCommerce shop integration, Facebook is ideal for showcasing products, running seasonal and holiday sales / campaigns and nurturing a community.

B2B service providers

• Top choice: LinkedIn Business Page

Whether you’re a consultant, law firm, SaaS provider or recruitment agency, LinkedIn offers the professional context needed to earn trust and spark conversations.

Health, wellness and education

• Best combo: Google My business and Facebook Business Page

Healthcare providers, personal trainers and educators benefit from both local visibility (GMB) and a strong social presence (Facebook).

Marketing and digital agencies

• Best combo: LinkedIn Business Page and Facebook Business Page

You need visibility across both business and creative spaces. LinkedIn builds authority, while Facebook builds connection.

What Are the Pros and Cons of Using Each Platform for Your Digital Marketing?

Like anything else with digital marketing, doing your research is essential, as there is no one-size-fits-all solution. From SEO to paid PPC ads, ensuring your business thrives online will come down to your business’s marketing objectives. Let’s go through the pros and cons of each platform below to ensure you make the right call for your business:

Google My Business

Pros:

• Boosts local search visibility
• Shows up in the most valuable spots (Maps and Local Pack)
• Easy for customers to contact or find you
• Drives real-world actions (calls, visits, reviews)

Cons:

• Limited branding / customisation
• Reviews are public and harder to manage
• Not suitable for online-only business

Facebook Business Page

Pros:

• Ideal for promotions and community building
• Easy to share media, updates and run ads
• Supports direct engagement (Messenger, comments)
• Massive reach when paired with paid ads

Cons:

• Organic reach is declining, meaning the platform often requires paid promotion
• Needs constant content to stay active and effective
• Less authoritative for B2B lead generation

LinkedIn Business Page

Pros:

• High credibility for professional services
• Excellent for networking and brand-building
• B2B ads offer laser-sharp targeting
• Strong platform for recruitment

Cons:

• Limited reach for B2C businesses
• Requires consistent thought leadership content
• Engagement can be slower to build

How to Leverage All Three for Maximum Visibility

You don’t have to choose one over the others. In fact, the most successful businesses use all three platforms strategically to reach different audiences and objectives. Here’s how to make that work for your digital marketing efforts.

• Google My Business – your local trust builder

Keep your listing fully up to date with the correct hours, services and contact info. Encourage reviews, respond to them and post updates regularly (yes, it works like a mini social feed). This is your local visibility engine.

• Facebook Business Page – ideal for community and conversation

Use Facebook to showcase your brand personality, highlight your team, post testimonials, run flash sales, and reply to questions quickly. If you’ve got a story to tell or a promo to push, do it here.

• LinkedIn Business Page – use for authority and growth

Use LinkedIn to share thought leadership posts, insights, case studies and behind-the-scenes glimpses of your company culture. This will build authority, connect you with industry players and drive B2B leads.

OMG’s Pro Tip: Make sure your branding, tone of voice, and key messaging are consistent across all three platforms, so customers get a unified experience, no matter where they find you.

Integrations and Tracking Across Platforms: What You Need to Know

Once you get your platforms up and running, the work doesn’t stop there. Digital marketing requires regular reviewing and tracking to ensure you’re using the right strategies for your business. To truly maximise results and ensure your digital marketing efforts don’t go to waste, integrate your platforms with your website, CRM and analytics tools.

While this can vary between business sizes and industries, some common ways to approach this integration and tracking include:

• Use UTM parameters on your links to track performance in Google Analytics
• Sync Facebook leads with your CRM for fast follow-up
• Add review widgets from Google and Facebook to your site for social proof
• Promote your LinkedIn content via email marketing newsletters or remarketing ads
• Use tools like Hootsuite or Buffer to manage posting schedules across platforms

Which one matters more? The one your audience uses most! So speak to a digital marketing expert at Online Marketing Gurus today

There’s no one-size-fits-all winner in the debate between Google My Business, Facebook Business Page and LinkedIn Business Page. Each platform offers unique advantages depending on your business goals and target audience.

If you’re a local business, Google My Business is a non-negotiable. For community engagement and casual content, Facebook still reigns supreme. And for building professional authority and B2B networking, LinkedIn is your go-to.

But the real magic happens when you combine all three strategically, creating multiple touchpoints for your customers to find you, trust you and choose you.

At Online Marketing Gurus, we’re more than just a digital marketing agency; we’re your SEO and PPC partners. We offer tailored SEO services to boost your visibility on search engines, alongside PPC services that drive qualified traffic and results. From optimising your GMB profile to running Facebook and Linkedin ad campaigns, we’re here to make it happen.

Contact Online Marketing Gurus today for a free consultation, and let’s elevate your brand across every platform that matters.

About the Author

Andrew Raso

Andrew Raso, Co-founder and Global CEO of Online Marketing Gurus, has been instrumental in transforming the agency from a start-up into a $15 million global powerhouse. Since co-founding OMG in 2012 with colleague Mez Homayunfard, Andrew has leveraged his deep expertise in SEO and digital marketing to drive OMG’s expansion across Australia, the US, and Singapore.