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SEO ROI Calculator

SEO Success shouldn't feel like guesswork. Tired of not knowing if SEO is working? Use our SEO ROI Calculator and find out. Ready to be the revenue-driving hero of the business? Start here.
Total monthly search volume
The % of searches that lead to a click through to your website
% of visitors that convert into a lead or customer
Average Order Value
Life Time Value


  • Visitors: 0
  • Conversions: 0
  • AOV: $0
  • Net Revenue (Monthly): $0
  • Total Lifetime Value: $0

How Do You Calculate SEO ROI?

Calculating ROI from SEO doesn't have to be rocket science. All you need to get started are a set of trusted metrics to develop a goalpost you can work towards and continually improve. Below are 3 important metrics we used in our SEO ROI calculator, all of these are quantifiable metrics that you can easily set goals and improve upon. 

Have more questions about SEO ROI? Head to our FAQs below. 

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Monthly Search Volume

Monthly Search Volume refers to the amount of times a keyword was searched for in a month. For using the calculator, add up the monthly search volume from all the keywords you are targeting. 

Average Order Value 

Average Order Value represents the average total of every order placed. Find this by dividing the total revenue by the number of orders. You may also be able to find this in your analytics software.

Lifetime Value

Lifetime Value is the total amount amount of revenue a business can reasonably expect from one customer.  Not sure how to calculate it? Check out our FAQs below on how to calculate it.

Frequently asked questions

Here are common questions asked about SEO ROI. More questions? Scroll down, fill out the form, and just ask.

Your conversion rate is easy to calculate. Simply divide the number of visitors by the number of conversions you had in a month. If you have set up tracking, you'll also be able to find this information in your analytics platform. (i.e. Google Ads, Facebook Ads etc.)
Use the 'Total Lifetime Value' found by the calculator above. The formula to use is (Total Lifetime Value - Cost of SEO Investment) / Cost Of SEO Investment.

Still need more help? Check out our 3-step guide on how to calculate SEO ROI
There are lots of ways to improve SEO ROI.

One way is partnering with a trusted SEO agency. We've done it all before with our proven tactics, evidence-based approach, and global experts, which help our clients skyrocket their SEO ROI. Read about the incredible results we've achieved for our clients with SEO here.

Keen to get started? It all starts with a no-obligation audit (worth $2k), free of charge. Get a 30-min strategy call, comprehensive multi-channel audit, and gameplan. Sound good? Get in touch with us below to get started!
Here are 5 steps to calculate CLV:

1. Calculate Average Order Value: Divid the total revenue by the total number of orders in a given time period

2. Calculate the Avergae Purchase Frequency Rate: Divide the number of orders by the total number of unique customers in a given time period.

3. Calculate Customer Value: Multiply the Average Order Value by the Average Purchase Frequency Rate.

4. Calculate Average Customer Lifespan: Find this by averaging the time a customer stays with the business.

5. Calculate the Customer Lifetime Value: Multiply Customer Value (found in step 3) by Average Customer Lifespan.
Customer Lifetime Value is one of the crucial metrics of success in business. You need to focus on two key areas: Customer acquisition and customer retention/loyalty.

Here's a blog on how you can improve your customer acquisition strategies.

You can also check out our blog on our Global Academy on how you can improve your Customer Lifetime Value.
SEO tools are great for keyword research, here are some of our favourites to help you crush the competition and up your SEO game.

1. Google Keyword Planner: This is our favourite as it gives you information straight from the source. Using Google Keyword Planner, you can get a quick snapshot of monthly search volume for keywords that are relevant to your business. But what makes this a great free keyword planning tool is the ability to check out the competition.

2. KWFinder: Once you have your initial list of topics, KWFinder is a great keyword research tool to help you dig deeper and expand your list of keywords. It gives you keyword suggestions, search volume, autocomplete queries, and actual questions that people ask.

3. Ahrefs Keyword Explorer This tool provides information for every keyword as well as a quick snapshot of first-page competition and how many users actually click through for the keyword.

Want to learn more about Keyword Research? Check out our Ultimate Keyword Research Guide For 2021!

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