Calculating ROI from SEO doesn't have to be rocket science. All you need to get started are a set of trusted metrics to develop a goalpost you can work towards and continually improve. Below are 3 important metrics we used in our SEO ROI calculator, all of these are quantifiable metrics that you can easily set goals and improve upon.
Have more questions about SEO ROI? Head to our FAQs below.
Monthly Search Volume refers to the amount of times a keyword was searched for in a month. For using the calculator, add up the monthly search volume from all the keywords you are targeting.
Average Order Value represents the average total of every order placed. Find this by dividing the total revenue by the number of orders. You may also be able to find this in your analytics software.
Lifetime Value is the total amount amount of revenue a business can reasonably expect from one customer. Not sure how to calculate it? Check out our FAQs below on how to calculate it.
Frequently asked questions
Here are common questions asked about SEO ROI. More questions? Scroll down, fill out the form, and just ask.
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