Yes! Organic search is still an important marketing channel for your website. If your business website is not visible and ranking for relevant keywords, then your audience won’t find you on the world’s largest search engine — Google.
With 93% of shoppers using search engines to start their hunt, SEO is now a marketing channel no business can afford to do without.
There is no better way to grow your business
It’s common for bricks and mortar stores to underestimate the importance of a strong online presence with an optimised website to drive foot traffic, but local SEO is highly relevant in 2021.
Four in five consumers are using search engines to find local information, across all devices and at every point in the purchase process. More than half of online searches specify a location, also known as ‘local intent’.
Local intent is where consumers are specifically including the name of a city, town or postcode in their search. If you’re looking to supercharge your customer acquisition and secure your corner of the local market, it’s time to get serious about local search engine optimisation (SEO).
Then, there’s mobile search. More than ever before, users are taking to their mobile devices to look for services at the precise moment they need them. But the thing about mobile searches is that they are usually really specific, with consumers wanting information around product or service availability, opening hours, and directions all in an instant.
It’s for this reason that high-quality content is a must-have for your business. If you have a responsive website and content that is highly local-focused, you’re well on your way to getting your business to the top of SERPs, and on track towards tonnes of mobile-driven organic traffic.
Local SEO can transform your brand’s growth
The upshot of all this is that SEO should be a marketing investment for any brand – however big or small. And, if you’re a smaller business, going local is your opportunity to crush the competition with your online presence.
To do this, you need to use ‘White Hat’ techniques (i.e. nothing dodgy), and various tools and techniques to develop a local presence. In turn, this demonstrates to Google that you are the best business in a particular location, with the search giant sending localised audiences through to your products and services as a reward.
So how can you do this? Well, like any SEO campaign, local strategies take careful, consistent work. At OMG, we have a team of local SEO experts that know all the ins and outs of building quality-focused approaches that put small businesses on the podium of particular postcodes.
Think local for every element of your campaign
No matter the marketing technique, content is always the core of it. Focusing on high-quality, localised content – such as blogs around local news, Google Ads, events and social media content posts – allows you to build authority that backs every single marketing strategy you adopt, including local SEO.
Then, there’s the need to optimise your listings on online directories, such as Google My Business and Apple Maps. All these things work together to help your website rise up the ranks in local search engine results. In time, Google will start associating your brand with a certain area, bumping you up the rankings, lifting your local profile and boosting your bottom line. And that’s when the hard work is always worth it.
Don’t forget about your social media profiles!
These also contribute to the overall ranking and relevance of your website in local searches. Social media, content and SEO all work in tandem to boost your local online presence. When done right, this suite of authority can even help you dominate your niche in Google regional search results and outrank even the big-name competition.
It is your chance to help your business outshine the competition on Google, even if you’re one of the small players or are new to the game.
Why a Sydney SEO campaign should be your first choice
While there are other options such as google ads to get you immediately showing on search results, you’ll likely need to spend a decent amount of cash in the long term to see consistent returns. Through targeted SEO, you can achieve those same results without needing to shell out cash on Google Ads.
To get ahead, you need to work with specialists in local search engine optimisation. That’s where we come in. At Online Marketing Gurus, our extensive knowledge and years of experience on how search engines operate at a local level, providing you with maximum visibility for your business.
We know exactly how to use the most innovative, creative concepts in the field to land your brand more business, and it all starts with a tailored approach. See how our Sydney SEO agency can help you with a free SEO audit valued at $2000 – get in touch now.