Australia’s Best Lead generation AGENCY

What is Lead Generation SEO?

Lead generation is the process of attracting potential customers, gathering their contact details, and nurturing them into buyers. Traditional methods like cold calls and emails often lack efficiency. In contrast, lead generation SEO leverages search engine optimization to boost visibility, drive organic traffic, and increase lead volume. By optimizing your website for search, you can capture high-quality leads, enhance your B2B strategy, and improve overall business outcomes, creating a more sustainable, inbound approach to sales.

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

Omg   Event   Founders
Omg   Event   Andrew Raso
Omg   Event   Founders
Omg   Event   Mez Homayunfard

Most Trusted Lead Generation Company In Australia

We Empowering Brands to Drive Lead Generation Through Expert SEO Strategies

With a team of 200+ experts, including many small-to-medium-sized businesses, we excel at lead generation strategies. Our deep knowledge across all major channels and platforms makes us one of Australia’s most trusted lead gen agencies, helping businesses unlock growth through tailored, high-converting lead generation campaigns.

Why Your Business Needs Tailored Lead Generation SEO

Unlock the full potential of SEO by focusing on lead generation. Go beyond just website visits—drive genuine consumer interest, nurture potential leads, and guide them through the sales funnel for measurable success and significant revenue growth.

Visits vs. Sales: The True Goal of SEO for Business

You’ve invested in SEO, hired an expert, and seen an increase in traffic. But if those visitors aren’t converting into paying customers, has the investment really paid off? Too often, SEO focuses on vanity metrics like traffic rather than meaningful results that justify the cost.

Measurable Results. Real Success.

Revenue growth is the goal. Our SEO gurus focus on strategies that spark genuine interest, cultivate leads, and convert them into customers. No cookie-cutter approach—every business is unique. We conduct in-depth research on conversion-driven keywords, target hot leads, and find the best marketing channels for your business.

Lead generation must be measurable. We track where your leads come from, how they move through sign-up and sales funnels, and monitor their journey over time. If something isn’t working, we adapt our strategy to ensure continuous improvement.

Omg   Erika Dias

#1 Position
for Underwear

Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
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Qualified Leads

Lead generation SEO focuses on driving a continuous flow of qualified leads to your business – not just any leads, but those more likely to convert into customers. This makes SEO lead generation one of the highest-impact elements of your marketing strategy.

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The Winning Combo

Ignoring lead generation in your SEO strategy is like overlooking customers who walk through your front door. By combining the two, you create a powerful duo that can significantly boost your revenue.

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Website Audit

Optimising your website for both SEO and lead generation is essential. Our gurus use their expertise to ensure your site is primed to capture more leads.

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Technical SEO for Lead Generation

For effective lead generation, your website’s technical foundation must be solid. Your site operates as a system with numerous components that all need to function seamlessly. A successful lead generation strategy incorporates essential technical optimisations, including structured URLs, canonical tags, fixing broken links, and ensuring fast loading times. These adjustments enhance user experience, helping to capture and retain potential leads.

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Leveraging Customer Testimonials

Customer testimonials are a powerful tool in lead generation, establishing trust and credibility. Featuring authentic feedback prominently on your site assures potential clients of your value, positively influencing their decision-making process and driving higher conversion rates.

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Conversion Rate Optimisation (CRO)

Conversion rate optimisation is essential to make the most of your website traffic. CRO focuses on analysing visitor behaviour and implementing strategies to improve the percentage of users who complete desired actions, such as signing up or requesting more information. With data-backed CRO tactics, you can continually refine your lead generation funnel for optimal results.

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SEO Success for Weekenda

Omg   Real Results   Weekenda
105%

increase in organic new users

84%

increase in overall keyword reach

134%

increase in organic goal completions

300%

increase in top 3 keywords

Omg   Image Gurus

How does lead gen work in 2025?

With Google’s constant updates and algorithm changes our Gurus constantly cover these 3 key areas

Omg   Client   Lauren Jenkins

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments
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Strategic Expertise and Lead Generation Goal Alignment

Our lead generation services go beyond basic tactics to elevate your visibility and capture high-quality leads. We take a personalised approach, aligning our lead generation strategies with your unique business goals to develop tailored campaigns that drive meaningful connections and conversions

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Evidence-Based and Innovative Lead Generation

Our entire lead generation process stands out due to our reliance on data and research. We don’t just follow general marketing trends; instead, we combine data-driven insights with innovative techniques, ensuring every aspect of your lead generation campaign is grounded in evidence and supported by top industry tools, all customised for maximum impact.

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Comprehensive and Adaptive Lead Generation Agency

Each lead generation campaign crafted by our specialists begins with an in-depth analysis of your lead generation goals, current online position, and lead generation efforts. From audience research to sales pipeline optimization, our experts identify strengths and areas for continuous improvement, implementing adaptive strategies that keep your business growing.

We Explain How lead gen Actually Works!

Lead Generation SEO Journey

Begin your lead generation strategy with a thorough market analysis, keyword research, and technical audits in the first month. Following that, continue refining your approach through targeted link-building campaigns, content optimization, and ongoing technical improvements. This process ensures sustained growth and maximized lead generation outcomes for your business.

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Month 1

Lead gen Foundations

It all Starts here
  1. 1

    Market Analysis

    In the first two months, our team performs comprehensive research on your business, competitors, and the keywords most relevant to your industry. We prioritise uncovering valuable keyword opportunities that drive quality traffic to your website. By targeting high-converting keywords, we ensure your content attracts the right leads—those most likely to engage and convert, setting the foundation for long-term lead generation success.
  2. 2

    Keyword Strategy

    To boost lead generation through SEO, we focus on selecting the most relevant and high-value keywords for your business. Our strategy involves carefully matching these keywords with the content on your website, optimising each page to ensure it resonates with your target audience. This method increases your chances of ranking higher, attracting more relevant traffic, and converting visitors into valuable leads.
  3. 3

    Technical Audit

    Next we move on to optimising your website’s backend. Our team addresses common site issues, evaluates your website’s speed and responsiveness, and ensures all essential technical SEO elements are in place. This step guarantees a smooth user experience, fast load times, and proper technical structure to maximise your site’s ability to capture leads and rank effectively, setting the stage for long-term success in lead generation.
  4. 4

    Content

    Next, our content experts create tailored content that enhances your site’s authority and credibility. We ensure the content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) guidelines, making it more likely to rank higher while establishing your brand as a trusted resource. Our approach ensures that each page not only resonates with your audience but also meets the standards necessary for improved search engine visibility and lead generation.
  5. 5

    Backlink Strategy

    Next we focuses on developing a robust backlink strategy designed to improve your website’s Domain Authority (DA). We focus on acquiring high-quality, industry-relevant backlinks to strengthen your site’s credibility, enhance its authority, and boost search engine rankings, all while driving more visibility and traffic to your site. This crucial step amplifies your lead generation efforts.
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BESPOKE STRATEGY DEVELOPMENT

Your Personalised Roadmap

Our team of digital experts in Brisbane carefully designs a bespoke roadmap in the first month, paving the way for focused implementation strategies in the subsequent months.

MONTH 2 onwards

Agile Campaign Development

Implementation of your SEO Strategy roadmap
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Account-Based Marketing (ABM) Strategy

Our tailored ABM strategies focus on targeting high-value accounts, allowing your business to direct efforts towards qualified prospects, industry leaders, and key decision-makers within organisations. Through personalised outreach and strategic content, we align our efforts with your business objectives to drive meaningful engagements and higher conversion rates.

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Outbound Lead Generation

We develop and implement outbound lead generation tactics designed to reach potential clients proactively. From targeted email campaigns to strategic outreach initiatives, our approach is tailored to capture the interest of prospects and convert them into quality leads for your sales team.

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Inbound Marketing Strategies

Our inbound marketing strategies attract and nurture leads by providing valuable, relevant content that aligns with their needs and interests. By creating engaging content across multiple channels, we build trust with your audience, drawing them organically into your sales funnel.

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B2B Lead Generation Assessment

Our team conducts an in-depth analysis of your B2B lead generation efforts, examining areas like current engagement, conversion metrics, and target market alignment. This assessment allows us to identify gaps and refine our approach to generate higher-quality leads for your business.

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Content and Conversion Optimisation

To maximise your website’s lead generation potential, we provide tailored recommendations for content and conversion optimisation. This includes refining landing pages, enhancing calls to action, and structuring content to support your lead generation goals effectively.

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Competitor Landscape Evaluation

We conduct a detailed evaluation of the competitive landscape to identify areas where your lead generation efforts can stand out. By understanding your competitors’ approaches, we pinpoint unique opportunities for your business to capture and convert leads more effectively.

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Driving eCommerce Growth for Our Australian SEO Clients

Organic SEO is a long-term investment, particularly for Australian eCommerce businesses. While many clients experience noticeable improvements within the first few months, sustainable success takes time. Beware of agencies that promise instant results—reputable SEO firms focus on realistic timelines, strategic optimisations, and continuous enhancements to drive long-term growth, boost sales, and increase revenue.

Book an SEO Strategy Session
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693% increase in Top 3 keywords worldwide

In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.

Jazmin GreenHead of Enterprise SEO
Omg   Erika Dias

#1 Position
for Underwear

Calvin Klein secured the top spot for its leading product category through organic search with OMG.

Erika DiasSenior Enterprise SEO Consultant
Omg   Ahkeem Sealy

900% increase in Top 3 keywords

In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.

Ahkeem SealySEO Manager

Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia

We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.

Client High Search
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Current
Ranking
Original
Ranking
#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4

How Can We Help?

Our SEO Services

Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.

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Local SEO

Enterprise SEO

eCommerce SEO

B2B SEO

Content Strategy SEO

Content Marketing SEO

Link Building SEO

Our dedicated experts are ready & waiting to get started today.

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Our SEO Clients love us

Our sole focus is on online website optimisation strategies that translate into serious revenue for your business.

  • It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

    Marvin Christian

  • An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more.

    Anna Mitsios

  • Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

    Stephanie Reid

  • I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

    Karleitia Bodlovic

    Digital Marketing Head
  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
086155Dfb1B3C6Fb97D1Abfcb8514Fb3
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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Play Button

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

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Success Story #1

Cohen Handler Drives Leads through SEO, PPC, and Social Ads

Upon onboarding, Cohen Handler’s primary goal was to boost monthly leads. In addition to SEO and optimising their content, link-building, and keyword strategies, Online Marketing Gurus also employed PPC and Social Ads to broaden their reach in the Sydney and Brisbane markets. The results speak for themselves.

Omg   Case Studies   Cohen Handler
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Success Story #2

Dymocks Tutoring Builds Brand Visibility through SEO and PPC

In December 2021, Dymocks Tutoring partnered with OMG to elevate their online visibility, leads, and brand presence. Focusing on SEO for organic growth, they also utilised PPC to increase brand awareness and maximise short-term conversions.

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Success Story #3

Now Finance Boosts Organic Traffic through an SEO Strategy

In September 2021, a personal loans provider engaged OMG to enhance organic visibility and website traffic. OMG implemented an SEO strategy, optimising keywords, building site authority, and creating content to drive growth.

Omg   Real Results   Now Finance
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Success Story #4

Hometime Expands Property Management Reach through Enhanced SEO

Hometime joined OMG in December 2022 to improve visibility around key search terms, boosting overall website traffic and conversions in the property management sector.

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Our dedicated experts are ready & waiting to get started today.

Madisons Felican

Australia’s Lead Gen LEADERS At YOur Service

We don’t just execute Lead Gen strategies, we pioneer innovation.

At OMG, we push the boundaries of lead generation strategies for businesses across Australia. We ensure your website attracts, engages and converts the right leads. We drive sustainable growth and long-term results that will enhance your lead generation efforts and achieve measurable success.

Leaders
Online Marketing Gurus announces its new partnership with StackAdapt
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Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

200 Online Digital Marketing and SEO Gurus Icon OMG
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Location DefaultOMG - Location - SydneyLocation MelbourneLocation PerthLocation Gold CoastLocation BrisbaneLocation AdelaideLocation SingaporeLocation DubaiLocation TexasLocation Cape TownLocation Serbia
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

Australia’s 5 Star lead generation Agency

Generate genuine leads and business growth

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Organic website traffic for lead gen

Maximise your exposure across targeted channels with a lead generation agency committed to driving real results. Watch your business outpace competitors and generate consistent, high-quality leads through expertly crafted outbound and inbound strategies. Our tailored approach has helped Australian businesses achieve remarkable growth, tripling their leads through focused, data-driven lead generation efforts.

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Command Attention Across Channels

Take your business to the forefront of search engines and industry-specific platforms. Outshine the competition with first-rate strategies that put your brand in front of relevant prospects. Our innovative lead generation tactics, from account-based marketing to B2B outreach, ensure you stay ahead, capturing and converting leads through cutting-edge digital strategies.

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Partner with Transparent Lead Generation Experts

Unlike some lead generation agencies that rely on vague promises, OMG is dedicated to full transparency. Whether we’re focusing on account-based marketing, outbound tactics, or content-driven inbound strategies, our team keeps you informed every step of the way. We’re committed to achieving real results, and we don’t stop until you reach your lead generation goals.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Pinterest
SEMRush
Shopify Partners
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Frequently Asked Questions

How does SEO improve my website’s visibility?

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What lead generation SEO strategies do Australian brands use?

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What are the top SEO tools for lead generation used by Australian companies?

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Can SEO adapt to search engine algorithm updates?

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What is lead generation in SEO?

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What are the key elements of a successful SEO strategy?

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How long does it take to see results from SEO?

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Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

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