Confused by the complexities of paid search? We get it – the number of targeting options and optimisation tactics can be mind-boggling. Our Gurus are here to strip back the complexities and bring back your focus to the single most crucial thing: results.
Everything we do is focused on getting you the best return on investment. From day one, we get to know your business, your industry, competition and target market so we can target the high-performing keywords. We examine the data to fine-tune on the strategic elements of your campaigns – when, where and how your ads will be displayed. And we watch your campaigns like a hawk, so we can identify any needle-in-a-haystack opportunities that deliver even greater results.
Target the right customers at the exact moment they’re ready to spend. Get explosive results with expertly crafted PPC campaigns by OMG. We tap into data to select the right keywords, messaging, ad copy and timing to deliver an exceptional ROI, every single time.
Turbocharge your results with transparent, results-based PPC management. No set-and-forget campaigns here! Our Adwords specialists continually optimise your campaigns for the best results. This is the PPC management Melbourne marketers dream about.
Team up with local PPC gurus who know exactly how to target your Melbourne customers. As one of Melbourne’s most trusted Google Adwords Partners, we create ultra-targeted, cost-effective campaigns that will win more of the website traffic you want.
The best part about partnering with OMG? Unlike many other PPC management Melbourne teams, we keep you in the loop every step of the way. Think of our gurus as an extension of your digital marketing team. We provide a tailored service for every single client, which is based on your goals and challenges. Not only do we want to help your revenue soar, but we also want to help you understand how paid search can work as part of your whole digital marketing strategy for maximum results. That’s why our clients love us – look at our customer ratings for proof!
Tired of throwing your marketing dollars and energy on non-performing keywords and website visitors who have no intention to buy? You know pay per click is a highly cost-effective way of advertising on search engines and websites. But how do you get the most out of your budget? That’s where we come in.
Our Melbourne Gurus specialise in PPC services that entirely results driven. We don't rely on only one tactic – we craft a super-targeted strategy that combines proven methods to get the best from your budget. That can include search advertising, so prospects see your brand at the top of the Google listings when they search, remarketing to target advertising to people who have already visited your site, and ads in social media like Facebook and YouTube.
By weeding out non-performing keywords, we make sure you’re not wasting money on visitors who aren’t going to buy. We target your PPC campaign so precisely that you win more clicks from people who have a stronger likelihood of converting. Because a higher percentage of those clicks turn into real sales, the cost of non-converting and converting clicks is offset to deliver a lower cost per conversion. What does that mean for you? An ROI that will make your boss cry tears of joy. That’s why we’re the PPC agency Melbourne businesses are begging to work with.
Ready to get down to the really good stuff? We're talking about results. That's what you're here for. You want to know whether our PPC services will deliver the results you want for your brand. We get it – you have a business case to put together and a budget to justify. So, we'll make this easy for you. First, remember that the success of a paid search campaign is measured using a few different metrics, depending on what's important to you. That might be the cost per click (CPC), click through rate (CTR), cost per conversion, etc. We highly recommend using different metrics that fit your objectives. But at the end of the day, the most important metric of all is the return on investment. That's why we're here; to get the best ROI possible for your PPC campaigns.
Take a look at our results. We helped a distillery achieve an explosive 500% growth in paid ROI using hyper-targeted PPC campaigns to reach ready-to-buy customers. That’s one happy client! Another client achieved a 90% increase in conversion rate and 54% lower cost per conversion in just 12 months! How did we do it? By not only creating PPC campaigns from the ground up but performing relentless optimisation to get the ultimate return for every dollar.
Does this sound like the kinds of results you’d love? It all starts with your digital marketing audit. Claim your FREE $2000 audit to find out how we can explode your revenue.
Wondering who the brain is behind every killer campaign? Want to put a face to a name? With incredible local talent, it's easier than ever to meet a friendly Guru. Our team have an office in the heart of Melbourne. Feel free to drop by or give us a ring.
Our Melbourne office is located at:
152 Elizabeth St, Melbourne VIC 3000
Searching for the best PPC agency Melbourne has to offer? You’ve come to the right place. One thing that makes us stand out from other Adwords companies is our performance-driven approach. Everything we do is focused on getting you results.
Our Gurus have years of experience working on with budgets of all sizes. We use this expertise to create hyper-targeted PPC campaigns that attract the most relevant website traffic.
And we don’t stop there – we watch your campaigns like a hawk to make sure they are continually optimised for the lowest cost-per-conversion. The result? An ROI that will blow your mind.
PPC is renowned for delivering phenomenal results to businesses. Why? Because you're targeting buy-ready consumers browsing online with their credit card in hand. Not only are PPC ads brilliant for brand exposure, but they also generate an insane number of clicks. And not just from anyone – you're getting clicks from qualified traffic. Around 2 in 3 people searching for products or services are ready to buy and will click on paid ads. People who land on your website from Google Adwords are 50% more likely to purchase something than those who click through from organic search results. And the right ads are proven to improve brand awareness by a staggering 80%.
But here's the critical part: PPC will only work if you invest time, effort and money in a razor-sharp strategy. PPC success requires expert knowledge of the paid ad tools, platforms and analytics to create highly targeted campaigns that supercharge sales, not just drive-by traffic. After all, every click comes at a price. So, it's crucial to optimise the number of clicks that turn into conversions. That's why you need to work with an experienced PPC agency that can craft PPC campaigns that zero in on your target market, drive a lower cost per click, and increase sales with conversion-optimised landing pages.
On average, PPC will return $2 for every $1 invested. But you're not here for average – you want astounding results that will make your business soar. That's what we provide. By optimising your campaigns for your goals, we help you achieve a phenomenal ROI.
Take a look at our previous PPC campaigns. We helped an online fashion company increase the ROAS (return on ad spend) from 16:1 to 20:1 PLUS a 22% boost in conversion rate! The only way to reach above average and achieve a consistently high return for PPC is through continuous optimisation and PPC management. Our Adwords specialists regularly review keyword optimisation, monitor for bid adjustments, and keep an eye out for low-performing ads to ensure the budget is always focused on driving a stunning ROI.
No, because we choose not to be. The cheapest PPC services won’t deliver the results you need. It’s as simple as that. We highly recommend you run away from any agency that offers cheap PPC services if you want to get the best ROI.
At OMG, we pride ourselves on high quality PPC campaigns that we continually optimise for long term revenue gains. None of the set-and-forget campaigns you get from the cheapest PPC agency Melbourne offers. If you really want to grow your business, you shouldn’t settle for anything less.
It depends. The truth is, we can’t give you a one-size-fits-all answer on the cost of pay per click and Google Adwords. There are too many variables we need to consider. How much are you willing to invest? What’s your industry and location, and how competitive are they? Which keywords and audiences do you want to target?
PPC is an auction. How much you pay comes down to the supply and demand of keywords. We highly recommend you focus on the level of experience and quality of the PPC agency you work with. That’s where you will find the best value for money.
Everyone. From small business owners in Melbourne to thriving e-commerce businesses and global enterprises, we’re ready to help you unlock the real advantages of pay per click.
No matter how big or small your digital marketing budget, we know how to get the best return on investment every time.
Search engine optimisation (SEO) refers to the techniques designed to improve the natural, organic ranking of a web page in the search engine results pages (SERPs). You employ on-page and off-page optimisation tactics to make your website more attractive to search engines for specific keywords.
The closer you are to the top of the SERPs, the more chance your target audience will see and click through to your website.
Pay per click (PPC) is a paid search advertising tactic. You bid to ensure your ads appear on the results page when someone types in a search query with your keyword. Why is it called pay per click? Because you pay the bid amount every time someone clicks on your ad. Your goal is to generate the most clicks at the lowest cost per conversion, because that's where you achieve the best return on investment.
So, the main difference between SEO and PPC is simple: SEO is organic, and PPC is paid. But there's more. SEO provides one of the most sustainable, long-term growth solutions while pay-per-click advertising delivers more immediate results. Together, they form the foundation for the most profitable digital marketing campaigns.
Getting to page 1 of Google naturally doesn't happen overnight – it takes months. But when you get there, you get the advantages of consistent, targeted traffic over the long term.
If you need conversions right now, a targeted PPC campaign will deliver. PPC is proven to launch businesses from zero web presence to first-page dominance in a matter of hours. And you know what that means? Targeted traffic clicking through to your site. So, if you need to promote an offer with an expiration date, PPC can help you get the word out on Google Shopping to generate real sales – FAST.
PPC also helps you target people with a strong likelihood of buying, which means a high proportion of those clicks translate into actual sales.
Here's the twist: while SEO and PPC are different strategies with their own unique have strengths and weaknesses, you can use both together to dominate the search results, and the competition. Using PPC data helps inform your SEO strategy and vice versa. You can combine SEO and PPC for remarketing campaigns, and you can invest in both tactics to rule the search engine results– paid and organic. Work with a digital marketing agency who knows how to do SEO, PPC and social media advertising brilliantly and see what's truly possible.
Getting started with your pay per click services can take as little as 2 weeks or as many as 4 weeks, depending on your current situation. That’s where your $2,000 free audit can help.
When you claim your free audit, our digital growth gurus will get to work investigating your industry, competitors and keywords. You will receive a report that gives you a clear overview of your online situation, plus an in-depth roadmap for your digital marketing success.