Google Ads SPECIALIST AGENCY

What is Google Ads?

The simple answer is this: Google Ads is a powerful way to get customers in the door, and fast. SEO is great for long-term wins, but AdWords campaigns allow for the management and optimization of advertising strategies on Google, providing faster, high-converting results. How? The secret is in audience targeting. Adwords lets you get in front of the right people at the right time – that is, when they are looking to buy. That’s where the real ROI is.

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

Omg   Event   Founders
Omg   Event   Andrew Raso
Omg   Event   Founders
Omg   Event   Mez Homayunfard

With Over 10+ Years Of Google Ads experience

We Help Brands Big and Small Reach Their Google Ads Full Potential.

Why your business needs
Google Ads Management Angency

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Buying Intent

People searching for a search engine have buying intent. This means they tend to be in the market for the keywords they are searching for. For example, if someone searches “hairdresser Sydney”, they are probably looking to book an appointment in Sydney soon.

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Only Pay Per Click

Here’s the kicker: you only pay when people click on your ad. Paid ads are highly effective in achieving marketing goals, as they ensure you only spend money when there is engagement. Compare this to other ads (in digital media, for example) which cost the same price no matter whether or not anybody sees or acts on your ad. Adwords is nothing short of genius for your business.
That’s why Local SEO puts a big focus on directory listings, Google My Business profiles and social media profiles. Your Google My Business location is the number one factor impacting your local search results. No question about it, it must be part of your Local SEO strategy.

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Pinpoint your audience

Because you can set the location you want your ad to show for, you can ensure only people in that spot see your ad (in this case, Sydney). In fact, you can narrow your audience by time of day, language, device type and more in your account. This is what makes Adwords so successful.
Managing your own Google Ads campaign is possible but partnering with a professional Google Ads agency can enhance performance, save time, and ensure accountability, ultimately leading to better returns on investment for businesses.

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Campaigns that can scale

Google Ads is highly scalable. Say you create a new campaign that’s converting like crazy. By increasing your PPC budget, you’ll see your leads and profits increase too for your business. Another unique benefit of Google Adwords is that you can test to see what works, and use your learnings across your digital marketing strategy. For example, if you see that certain messages and ad copy are performing well, you can use that to inform you of on-site content.
For ecommerce businesses, Google Shopping can significantly enhance visibility and drive sales by directly connecting businesses with ready-to-buy customers through targeted shopping ads. Integrating product feeds from the Google Merchant Center to various online platforms showcases the effectiveness of Google Shopping strategies.

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Turbocharge your ROI

PPC is a fantastic tactic for new businesses, or if you’re launching a new product. You don’t have to wait long to see results (especially compared to SEO). If you see it works, you can scale up fast to turbocharge your ROI. And you can quickly see which keywords or audiences are worth pursuing SEO and other digital campaigns. Think of all that time and budget you’re saving with your account!
That’s why quality link building is key for every local SEO campaign. Quality and relevance is also crucial for making an impact. Take the heavy lifting out of accelerating your link velocity with our dedicated link building team.

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The sword in your toolbelt

We’re not saying you should use PPC and nothing else. Our experience shows that PPC is at its most powerful when used as part of a great digital marketing strategy. Our work with online fashion company Hello Molly shows the incredible results this can bring (spoiler: we delivered 6:1 ROI from Adwords alone!) To unleash the true revenue-shifting benefits of Adwords as part of your online advertising, call in the experts.

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Skyrocket Return on Ad Spend for Workscene

Omg   Real Results   Workscene Stats
12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

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Customised Google Ads Strategies for Success

Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Google advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.

Omg   Client   Lauren Jenkins

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments
Omg   Client   Tegan Thorpe

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
Omg   Client   Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Thomas Brown – Hyper Karting
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Personalized Google Ads Strategy

Reach your ideal customers at the right moment with tailored Google Ads campaigns designed to maximize impact. Our strategies are data-driven, focusing on optimizing keywords, crafting compelling ad copy, and aligning campaigns with user behavior. By understanding your audience’s needs and triggers, we develop campaigns that convert clicks into sales, ensuring your ads resonate with high-intent customers.

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Hands-On Campaign Management

Your Google Ads deserve expert attention, not a passive approach. We actively manage every aspect of your campaign, from refining keyword targeting to improving quality scores and reducing costs per click. With continuous monitoring and adjustments, we ensure your campaigns drive consistent growth and revenue—because effective Google Ads are never “set and forget.”

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Transparent and Actionable Reporting

Gain full visibility into your campaign’s performance with detailed, easy-to-understand reports. We provide insights into key metrics like impressions, clicks, conversions, and overall ROI. Our custom reports ensure you understand exactly how your advertising investment is driving results and where opportunities for improvement lie.

We Explain How Google Ads Works!

Let’s Grow Together

Evidence-Driven Systems for Optimal Conversion.

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Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

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It all Starts here
  1. 1

    Expert Google Ads Management

    We design tailored strategies to meet the unique demands of your industry, configuring Google Ads accounts to be agile and prepared for long-term growth. By aligning campaigns with your business structure and objectives, we ensure seamless management that adapts to market changes and supports your success.
  2. 2

    Data-Driven Insights

    Our in-depth analysis provides more than just numbers—it uncovers actionable insights that elevate your Google Ads performance. We identify the key factors driving success and provide transparent recommendations to help you achieve your goals with clarity and confidence.
  3. 3

    Continuous Optimization

    Achieving peak performance requires ongoing refinement. We meticulously analyze account performance, streamline processes, and implement informed adjustments that drive efficiency and results. Our approach ensures your campaigns are always optimized to deliver maximum ROI and ready for growth.
  4. 4

    Strategic Planning and Testing

    Innovation meets precision in our planning process. We employ a test-and-learn methodology, combining creativity with structured testing to identify opportunities for improvement. This dynamic approach ensures your Google Ads campaigns remain fresh, impactful, and consistently aligned with measurable outcomes.
  5. 5

    Advanced Targeting Strategies

    Our targeting approach goes beyond the basics, optimizing for device type, geographic location, and user behavior to ensure your ads reach the right audience at the right time. By leveraging advanced remarketing and audience segmentation tactics, we keep your brand front and center, driving engagement and conversions.

Your Google Ads
Strategy

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5 star Google Ads agency

Why Choose OMG as Your Google Ads Agency?

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Transparency at Every Step

Trust is built on openness. When you choose OMG, you’ll know exactly how your advertising budget is being used. We provide detailed, transparent reporting on performance metrics, spend vs. sales, targets achieved, and future projections. You’re never left in the dark—we’re here to keep you informed and confident in your campaign’s success.

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Marketing Without the Risk

We understand that investing in Google Ads is a big decision, and it shouldn’t feel like a gamble. Our tailored strategies are designed to generate measurable results, both in the short term and over the long haul. With a clear focus on your goals, we help you make every dollar count.

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Results, Not Excuses

At OMG, we believe in delivering tangible outcomes. While some agencies lean on buzzwords and flashy campaigns, we focus on what matters: strategic goals, actionable insights, and measurable growth. No jargon, no fluff—just real results that help your business succeed.

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Achieving Google Ads Success for Our Clients

Google Ads can deliver results faster than SEO, but success comes from a well-executed strategy and a proven track record, not shortcuts. By focusing on optimising campaigns and targeting high-intent audiences, we help businesses drive more leads, sales, and revenue. Beware of agencies offering instant results without a sound strategy—true Google paid ads success lies in ongoing optimisation and data-driven decisions.

Book a Strategy Session
Omg   Cathy Xu

Over $500k Generated in 30 Days

For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.

Cathy XuGroup Paid Search Manager
Omg   Ed Jones

22% Increase in Conversion Value YoY

In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.

Ed JonesHead of Paid Search
Omg   Andrew Sutton

400% Increase in Leads

For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.

Andrew SuttonPaid Search Consultant

Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia

We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
OMG - Hyperkarting Video Thumbnail
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

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Success Story #1

Campos Partners with OMG for Next-Level SEO and SEM Results.

Dissatisfied with their ROAS and SEO performance, Campos partnered with Online Marketing Gurus to scale their SEO and SEM efforts in the highly competitive coffee industry. Online Marketing Gurus delivered a highly targeted SEO strategy focusing on content quality, improving technical SEO roadblocks, and implementing a comprehensive offsite SEO campaign. The results hit like a strong long black.

OMG Digital Marketing and SEO Case Study Statistics Print Screen Of Results for Campos Coffee
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Success Story #2

Out-of-the-Box SEO Integrated with SEM and Paid Media.

In June 2021, T.C Boxes sought to increase their monthly leads and conversions, ultimately boosting revenue. They partnered with Online Marketing Gurus for assistance. Our onboarding process revealed that an integrated marketing strategy—combining SEO, PPC, and social media—was the ideal approach to help T.C Boxes achieve their goals.

Omg   Case Studies   Tc Boxes
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Success Story #3

How Cohen Handler Used SEO, PPC, and Social Ads to Increase Visibility and Skyrocket Conversions.

Upon onboarding Cohen Handler as a client, we identified their primary goal: to increase the number of leads coming in each month. In addition to optimising Cohen Handler’s content, link-building, and keyword targeting strategies, Online Marketing Gurus also leveraged PPC and social ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

Omg   Case Studies   Cohen Handler
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Success Story #4

How Dymocks Tutoring Used SEO and PPC to Outperform the Competition and Build Stronger Brand Visibility.

How Dymocks Tutoring Used SEO and PPC to Outperform the Competition and Build Stronger Brand Visibility.

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Success Story #5

Improving Awareness and Authority in the Cosmeceutical Skincare Industry.

Cosmeceutical skincare brands aim to improve awareness and authority while competing in a highly competitive market, making it challenging to enhance keyword rankings.

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Success Story #6

How Workscene Used PPC and Social Media to Skyrocket Return on Ad Spend.

By meticulously monitoring search terms and adding irrelevant keywords to negative keyword lists, we ensured the delivery of highly relevant traffic. Additionally, constant tracking of bid strategies led to increased conversions and impression share. As a result, we achieved nearly double the returns in a remarkably short period.

Omg   Real Results   Workscene

Our dedicated experts are ready & waiting to get started today.

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WE ARE Australia’s THOUGHT LEADERS

We don’t just execute SEO strategies we pioneer innovation.

OMG a an innovative Australian SEO agency, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Leaders
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We’ve got Gurus all over the world.

200 Online Digital Marketing and SEO Gurus Icon OMG
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Location DefaultOMG - Location - SydneyLocation MelbourneLocation PerthLocation Gold CoastLocation BrisbaneLocation AdelaideLocation SingaporeLocation DubaiLocation TexasLocation Cape TownLocation Serbia
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star Google Ads Agency

Drive Real Business Growth with
OMG’s Google Ads Management Expertise

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Maximize Product Visibility

Boost your visibility with a Google Ads agency that understands your goals. Our tailored campaigns are designed to help you outperform competitors in search results, driving high-quality traffic that converts. We’ve helped businesses triple their leads by refining ad strategies and optimizing performance.

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Dominate Google Ads Performance

Take control of Google search results with expertly managed Google Ads campaigns. From shopping ads to search ads, we position your business at the top of the results, ensuring maximum visibility and engagement. With data-driven strategies, we leave your competitors behind and unlock new opportunities for growth.

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Partner with True Google Ads Specialists

Unlike agencies that rely on vague promises, OMG provides complete transparency and clear reporting. From ad copy to keyword targeting and bid optimization, we keep you informed at every stage. Our team delivers measurable, real-world results that help your business thrive—guaranteed.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Frequently Asked Questions about Google Ads

What is Google Ads?

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What can Google Ads do for my business?

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What is a good click-through rate (CTR) for Google Ads?

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What makes OMG a leading Google Ads agency?

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How much does Google Ads cost per click?

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Propel your Business Today.

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