Google Ads SPECIALIST AGENCY
What is Google Ads?
The simple answer is this: Google Ads is a powerful way to get customers in the door, and fast. SEO is great for long-term wins, but AdWords campaigns allow for the management and optimization of advertising strategies on Google, providing faster, high-converting results. How? The secret is in audience targeting. Adwords lets you get in front of the right people at the right time – that is, when they are looking to buy. That’s where the real ROI is.

70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.




With Over 10+ Years Of Google Ads experience
We Help Brands Big and Small Reach Their Google Ads Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
A well-managed Google Ads account can provide flexible budgeting options and effective campaign management, leading to significant returns on investment. Our agency can help you set up and optimize your Google Ads account to maximize your advertising potential.
Why your business needs
Google Ads Management Angency
Maximize your digital impact and propel your business forward with the unparalleled reach and targeting precision of your Google Ads campaign –
where every click is a strategic step towards achieving your marketing and sales goals.
It’s crucial to evaluate your business’s suitability to run Google Ads, ensuring that your website and business goals align with this powerful advertising and marketing tool.
Our Google Ads management agency is dedicated to assisting you in this process, maximizing your ROI and reducing waste through
effective Google Ads management and achieving measurable results for your business.
Buying Intent
People searching for a search engine have buying intent. This means they tend to be in the market for the keywords they are searching for. For example, if someone searches “hairdresser Sydney”, they are probably looking to book an appointment in Sydney soon.
Only Pay Per Click
Here’s the kicker: you only pay when people click on your ad. Paid ads are highly effective in achieving marketing goals, as they ensure you only spend money when there is engagement. Compare this to other ads (in digital media, for example) which cost the same price no matter whether or not anybody sees or acts on your ad. Adwords is nothing short of genius for your business.
That’s why Local SEO puts a big focus on directory listings, Google My Business profiles and social media profiles. Your Google My Business location is the number one factor impacting your local search results. No question about it, it must be part of your Local SEO strategy.
Pinpoint your audience
Because you can set the location you want your ad to show for, you can ensure only people in that spot see your ad (in this case, Sydney). In fact, you can narrow your audience by time of day, language, device type and more in your account. This is what makes Adwords so successful.
Managing your own Google Ads campaign is possible but partnering with a professional Google Ads agency can enhance performance, save time, and ensure accountability, ultimately leading to better returns on investment for businesses.
Campaigns that can scale
Google Ads is highly scalable. Say you create a new campaign that’s converting like crazy. By increasing your PPC budget, you’ll see your leads and profits increase too for your business. Another unique benefit of Google Adwords is that you can test to see what works, and use your learnings across your digital marketing strategy. For example, if you see that certain messages and ad copy are performing well, you can use that to inform you of on-site content.
For ecommerce businesses, Google Shopping can significantly enhance visibility and drive sales by directly connecting businesses with ready-to-buy customers through targeted shopping ads. Integrating product feeds from the Google Merchant Center to various online platforms showcases the effectiveness of Google Shopping strategies.
Turbocharge your ROI
PPC is a fantastic tactic for new businesses, or if you’re launching a new product. You don’t have to wait long to see results (especially compared to SEO). If you see it works, you can scale up fast to turbocharge your ROI. And you can quickly see which keywords or audiences are worth pursuing SEO and other digital campaigns. Think of all that time and budget you’re saving with your account!
That’s why quality link building is key for every local SEO campaign. Quality and relevance is also crucial for making an impact. Take the heavy lifting out of accelerating your link velocity with our dedicated link building team.
The sword in your toolbelt
We’re not saying you should use PPC and nothing else. Our experience shows that PPC is at its most powerful when used as part of a great digital marketing strategy. Our work with online fashion company Hello Molly shows the incredible results this can bring (spoiler: we delivered 6:1 ROI from Adwords alone!) To unleash the true revenue-shifting benefits of Adwords as part of your online advertising, call in the experts.

Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.

ROAS for PPC Ads
increase in paid social revenue YoY
ROAS for Smart Shopping PPC Campaign
revenue generated from Social Ads

Customised Google Ads Strategies for Success
Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Google advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
Personalized Google Ads Strategy
Reach your ideal customers at the right moment with tailored Google Ads campaigns designed to maximize impact. Our strategies are data-driven, focusing on optimizing keywords, crafting compelling ad copy, and aligning campaigns with user behavior. By understanding your audience’s needs and triggers, we develop campaigns that convert clicks into sales, ensuring your ads resonate with high-intent customers.
Hands-On Campaign Management
Your Google Ads deserve expert attention, not a passive approach. We actively manage every aspect of your campaign, from refining keyword targeting to improving quality scores and reducing costs per click. With continuous monitoring and adjustments, we ensure your campaigns drive consistent growth and revenue—because effective Google Ads are never “set and forget.”
Transparent and Actionable Reporting
Gain full visibility into your campaign’s performance with detailed, easy-to-understand reports. We provide insights into key metrics like impressions, clicks, conversions, and overall ROI. Our custom reports ensure you understand exactly how your advertising investment is driving results and where opportunities for improvement lie.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.



Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

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Expert Google Ads Management
We design tailored strategies to meet the unique demands of your industry, configuring Google Ads accounts to be agile and prepared for long-term growth. By aligning campaigns with your business structure and objectives, we ensure seamless management that adapts to market changes and supports your success. -
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Data-Driven Insights
Our in-depth analysis provides more than just numbers—it uncovers actionable insights that elevate your Google Ads performance. We identify the key factors driving success and provide transparent recommendations to help you achieve your goals with clarity and confidence. -
3
Continuous Optimization
Achieving peak performance requires ongoing refinement. We meticulously analyze account performance, streamline processes, and implement informed adjustments that drive efficiency and results. Our approach ensures your campaigns are always optimized to deliver maximum ROI and ready for growth. -
4
Strategic Planning and Testing
Innovation meets precision in our planning process. We employ a test-and-learn methodology, combining creativity with structured testing to identify opportunities for improvement. This dynamic approach ensures your Google Ads campaigns remain fresh, impactful, and consistently aligned with measurable outcomes.
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Advanced Targeting Strategies
Our targeting approach goes beyond the basics, optimizing for device type, geographic location, and user behavior to ensure your ads reach the right audience at the right time. By leveraging advanced remarketing and audience segmentation tactics, we keep your brand front and center, driving engagement and conversions.
Your Google Ads
Strategy
Our team leverages data-driven insights to craft a comprehensive 6-month Google Ads strategy designed to deliver measurable results. Here’s how we ensure your campaigns are primed for success:

Account Structure
A well-organized account is the foundation of a successful Google Ads campaign. We meticulously structure your account to align with your business objectives, creating relevant campaigns and ad groups that optimize targeting and streamline budget allocation. This strategic organization enhances efficiency and maximizes impact.
Strategic Keyword Research
Keywords are the cornerstone of any Google Ads campaign. Our experts conduct extensive research to identify high-performing keywords tailored to your industry and audience. By employing a mix of broad, phrase, and exact match keywords, we capture potential customers throughout their buying journey. Regular monitoring and refinement ensure your campaigns consistently drive qualified traffic and conversions.
Persuasive Ad Copywriting
Compelling ad copy is essential for standing out in competitive search results. Our skilled copywriters craft attention-grabbing ads that speak directly to your target audience, emphasizing your unique selling points and motivating clicks. With a focus on driving engagement and conversions, our copy helps your brand make an impact.
Landing Page Optimization
A seamless transition from ad to landing page is key to boosting conversions. We align your landing pages with the messaging in your ads, ensuring a cohesive and frictionless user experience. By optimizing headlines, visuals, and calls-to-action, we create landing pages that turn clicks into tangible results.
Smart Bidding Strategies
Maximizing ROI requires a precise approach to bidding. Our team combines advanced automated bidding techniques with manual fine-tuning to ensure your budget is used effectively. By analyzing performance data and adjusting parameters, we keep your campaigns competitive and delivering top results.
5 star Google Ads agency
Why Choose OMG as Your Google Ads Agency?
Your business thrives when your AdWords campaigns receive expert, ongoing management. You can’t just set it and forget it.
Through rigorous testing, research, and reporting, our team ensures your content and keywords consistently align with the latest online trends and shifts in user behaviour.
Transparency at Every Step
Trust is built on openness. When you choose OMG, you’ll know exactly how your advertising budget is being used. We provide detailed, transparent reporting on performance metrics, spend vs. sales, targets achieved, and future projections. You’re never left in the dark—we’re here to keep you informed and confident in your campaign’s success.
Marketing Without the Risk
We understand that investing in Google Ads is a big decision, and it shouldn’t feel like a gamble. Our tailored strategies are designed to generate measurable results, both in the short term and over the long haul. With a clear focus on your goals, we help you make every dollar count.
Results, Not Excuses
At OMG, we believe in delivering tangible outcomes. While some agencies lean on buzzwords and flashy campaigns, we focus on what matters: strategic goals, actionable insights, and measurable growth. No jargon, no fluff—just real results that help your business succeed.
Getting Money keywords ranked using our Evidence Driven Optimisation Framework For Clients In Australia
We dedicate ourselves to online search engine optimisation that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.
Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
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#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
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#1 ‘mens polo shirts’ | 1 | 9 | view case study |
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#1 ‘roof top tent’ | 1 | 4 | view case study |


We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.



We’ve been able to increase our organic conversions by 345% year on year.


All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.


WE ARE Australia’s THOUGHT LEADERS
We don’t just execute SEO strategies we pioneer innovation.
OMG a an innovative Australian SEO agency, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star Google Ads Agency
Drive Real Business Growth with
OMG’s Google Ads Management Expertise
We integrate strategic Google Ads campaigns with a results-driven content approach to help your business achieve measurable growth. Here’s how we make it happen:
Maximize Product Visibility
Boost your visibility with a Google Ads agency that understands your goals. Our tailored campaigns are designed to help you outperform competitors in search results, driving high-quality traffic that converts. We’ve helped businesses triple their leads by refining ad strategies and optimizing performance.
Dominate Google Ads Performance
Take control of Google search results with expertly managed Google Ads campaigns. From shopping ads to search ads, we position your business at the top of the results, ensuring maximum visibility and engagement. With data-driven strategies, we leave your competitors behind and unlock new opportunities for growth.
Partner with True Google Ads Specialists
Unlike agencies that rely on vague promises, OMG provides complete transparency and clear reporting. From ad copy to keyword targeting and bid optimization, we keep you informed at every stage. Our team delivers measurable, real-world results that help your business thrive—guaranteed.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.







