White Hat SEO Strategies Revealed
How do you beat Google at its own game without breaking any rules? Spammy, short-sighted tactics can leave you wiped from search engine rankings entirely. Worst of all, it can take months and even YEARS to recover from these Google penalties. What’s more, black hat tactics often create a poor experience for the user. So […]
Google Ads Dashboards: Reporting, Metrics and Target KPIs
Test, monitor, analyze, and improve. If you need a recipe for success in Google Ads, this is it. Setting the right KPIs and observing the right metrics is a HUGE part of what helps you pinpoint what’s working, and where you’re wasting your time (and your budget). There’s more to campaign reporting than just tracking […]
Guru’s Guide July
Navigating Unconfirmed Reports on Google’s Latest Algorithm Update As of July 2023, the digital landscape remains abuzz with speculation about potential updates to Google’s search algorithms. While no official announcement has been released by Google at this time, there are intriguing, albeit unconfirmed, reports that suggest significant changes might be underway to enhance the quality […]
How To Optimise Website Speed For SEO
When it comes to a high-performing website, there’s a real need for speed. You’re pouring conversions and revenue down the drain if you have slow page speed. We’ve collated the best tried-and-tested tips for page speed optimisation, sometimes called website speed optimisation, to boost your search engine ranking and improve your user experience. So, just […]
The Ultimate Website Migration Checklist for 2023
Every website could use a revamp every now and then, especially where your SEO potential is concerned. Website migration is an easy way to change your SEO capabilities drastically. But what is a website migration, and what’s involved in one? This blog will explain the ins and outs of an SEO migration and how to […]
Demystifying Google Core Updates
Wondering what makes search engine giants tick? We’ve created this guide to demystify Google Core Updates in 2020. This is NOT a high-level guide listing which sites gain or lose some traffic and/or rankings after the latest algorithm update. Instead we’ve created an in-depth analysis of Core Updates (backed up by our own research). From […]
