The Guru's Guide to Google Ads

What's inside the book

This exhaustive guide gives you the lowdown on how to build Google Ad campaigns that genuinely boost revenue and results. Here’s a snapshot of what’s included:

Chapter 1

Making the case

How Google Ads work and the lasting positive impact it potentially has for your brand.

Chapter 2

Bidding strategies that work

Discover the various types of bidding and find the best strategy for your business.

Chapter 3

Keep ahead of the analytics

Set up tracking to stay in the know on which Google Ads are actually converting.

Chapter 4

Build effective goals

Guide your strategy with a set of well-defined and trackable goals.

Chapter 5

Proven strategies from the best

Explore tried and tested successful campaigns that you can use for your audience.

Chapter 6

Keywords that match your brand

Craft campaigns that perfectly match the keywords customers are actively searching for.

Chapter 7

Create click-crazy campaigns

Make eye-catching call-to-actions that drive clicks from customers that actually convert.

Chapter 8

Target the right customers

Set your sights on higher-quality leads that are more likely to convert.

Chapter 9

Quality

Meticulously build ad campaigns that Google loves to show potential buyers.

Chapter 10

Become a trend-setter

Identify upcoming trends and build enticing ads before your competitors do.

Chapter 11

Make the adjustment

Optimise your campaign goals and bidding strategies to further elevate your conversions.

Chapter 12

Demonstrate its worth

Showcase the effectiveness of each campaign through custom columns and dashboards.

Meet The Author

Next-level campaigns

Revenue results that make you look good.

Creating effective campaigns that’ll excel amongst your many competitors can be a little challenging. With more and more businesses switching on their own ads, you’ll need to craft an optimised campaign that catches everyone’s attention first.

Proven Strategies
This exhaustive guide gives you the lowdown on how to build Google Ad campaigns that genuinely boost revenue and results.

Proven Templates
How to craft a Google Ads campaign that cuts through the noise and continually generates business growth.

Proven Techniques
Trade secrets and insider tips for building high-quality ads that Google can’t help but share with its audience.

Proven Insights
Practical and proven advice that lets you stay ahead of your competitors and consumer trends to maximise sales.

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