Digital Marketing Canberra

Did you know that 4 in 5 people use Google Search and Maps to find local information? Or that 8 in 10 local mobile searches result in an offline purchase within just 24 hours? It’s fair to say that local search is exploding. In fact, more than 50% of online searches specify a location. In other words, searchers are writing the name of a city, town or postcode in their search request. Can you guess the driving force behind the local SEO boom?

Mobile.

People use mobile devices to search for what they want, at the exact moment they want them. That’s why local SEO is an essential tactic for Canberra businesses. If you want greater local visibility, you need an SEO strategy that shoots you straight to the top of the listings in Canberra, right where local customers can find you. With a highly-targeted local SEO strategy, you can rule your niche in local search results and outrank your competitors. If you’re a bricks-and-mortar business with a physical location, you must rank high in a local search. Because when a searcher is looking for a specific product or service nearby, you need to show up in their search. Make sure you give them all the information they need about your business right there and then – your exact address, opening hours, contact details, reviews and more. This is the information people need if they’re going to physically visit you and make a purchase.

So, you want to focus on attracting customers from all around the world? Focus on international SEO – a digital marketing tactic that opens the door to even more customers, extending your customer lifetime and even more potential revenue. The question is, how do you approach search engine optimisation from an international angle? Look at it from a whole digital marketing perspective. Optimise your content marketing strategy and social media marketing for local markets. Do keyword research to make sure you’re targeting the popular terms in each country you want to reach. Consider the fact that popular keywords in one country won’t be the same as another country – even if they speak the same language. While you want to go global, the trick is to localise your SEO strategy to each specific region you want to target. Looking for an international SEO strategy that will propel results? Talk to OMG about our global SEO and digital marketing services.

What sets us apart from other Canberra agencies? We get to know every single client. We sink our teeth into your business. That’s how we understand exactly what makes your business tick and where you want to be. Using these insights, we can deliver a strategy that delivers the results you want.

Take a look at what our clients have to say: 450+ customer reviews rating us at 4.9+/5 on average. That makes us the best-rated Canberra digital marketing agency, and in Australia too. Want to work with an award-winning digital team with a proven track record? Talk to us and find out how we can achieve explosive success.

Digital marketing consulting firms can offer a whole range of automated marketing services, including SEO, Adwords, social media advertising, content marketing, and more. But that’s not all. The best agencies will invest millions into research and development into the best strategies and tools. They will get to know your business and your goals to deliver the real results you actually want. 

Another thing marketing consulting firms do is reporting. Don’t underestimate the value of great reporting. It’s the difference between a strategy that delivers sustainable results, and one that falls flat. Your marketing agency should evaluate traffic to your website, determine the right online channels to invest in, and craft messages that will drive your target audience to action. Working with the right digital agency means more leads converting to customers.

There are literally thousands of free marketing tools you can use to work smarter and get more from your digital marketing. But what works for you might not work for others. The key is to find the tools that support your own digital marketing efforts and make things easier.

That said, there are a few free tools that no marketer should go without. One of these is Google Analytics – an essential tool to measure and optimise your digital marketing performance. Use GA to view your site traffic details, most popular pages and bounce rates, and delve into visitor data including their geolocation, which devices they are using, where traffic comes from, and more. It’s completely free to use. Speaking of Google tools, PageSpeed Insights is essential to improve your website speed. And when it comes to improving search rankings and conversion rates, speed is critical. Run your website through Google’s PageSpeed Insights to find out how your mobile and desktop site rates. Then, see what is causing your website to run slower than it should.

When it comes to project management, Asanais hands down one of the best tools out there. Whether you’re managing content creation or paid search campaigns, Asana makes it easy to collaborate and keep things moving.

Another essential tool is Google My Business. It shares basic location information about your business for anyone searching using Google Maps. Google My Business also influences your local search rankings and lets you share business updates and news via text, photos and videos.

The last tool we’ll share here is Canva, a free graphic design platform. Thanks to a ‘drag and drop’ format, this tool is insanely easy to use so it doesn’t need much time investment from you or your team. It provides access to millions of photos, graphics and fonts. Use Canva to develop a unique visual identity and make your brand instantly recognisable on online platforms.

Data, data, and, you guessed it, more data. A highly-profitable digital marketing campaign draws on the power of data. It’s how you can make intelligent decisions about your digital strategy, including which channels to use and how to craft our message for your audience, right down to the call to action that ultimately converts customers. It’s how you work out what’s working, what’s not, and how to get an even an outstanding ROI. It shows you how to bring together different channels. And how to adjust everything from your copy down to the colour of your CTA button to really turbocharge your return on investment. The bottom line? If you’re not tapping into real data insights, your digital marketing campaign will never reach its full profit potential. 

Simple - get your FREE $2,000 digital audit. We will perform a comprehensive audit of your website design and online presence, including your SEO, paid search, social media and content. Then we provide you with a detailed roadmap, timelines and onboarding to get started. The good news? Getting started can take anywhere from 2 to 4 weeks depending on where your business is at. Fill out the form below and let us get started on conducting your free digital audit.