Pivot is the word of the year.
In a time when uncertainty is the new normal, so many people are making tough decisions to pivot their business — and hopefully, come out the other end stronger. Marketing can still be a great investment, helping businesses stay front of mind with customers.
But as we're in such a different world, the approach to marketing must also change. To help you make the greatest impact (on any budget), we've compiled a simple checklist.
Digital is changing, and consumer demand is shifting. We've incorporated some must-know statistics to help you make data-driven decisions.
Every business is shifting strategy week on week, so naturally budget, resources and time are all low in supply. Creating the most marketing impact will mean focusing only where it counts.
Digital marketing isn't rocket science. This checklist rounds up simple steps to improve your existing campaigns or launch a proven strategy.