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Luxury Travel Company

How This Luxury Travel Company Got 97% More Organic Conversions



Increase in organic conversions


Increase in total website conversions


Increase in organic conversion rate


More organic visitors

The challenge

The luxury travel company started from a simple love of island holidays in Tahiti. Everyone in the team regularly visits the island, so they know the area like the back of their hand. They specialise in offering you the ultimate holiday, customised to your interests and preferences. Nothing cookie-cutter, everything tailor made just for you!

Customers keep coming back for their "all-in-one" approach. The company handles all the heavy lifting to provide one simple holiday package (without any surprises) — so you can just enjoy your well-deserved holiday. 

Since partnering with OMG on a custom SEO solution, The luxury travel company has made serious impact on search engines far and wide. Even after 3 years, the results as phenomenal. 97% more organic conversions and 79% increase in organic conversion rate. And it just keeps getting better. 

See how they achieved these stunning results for yourself! 

Key problems

  • Big competitors dominating Google
  • Low search engine visibility
  • Not enough traffic and leads
Case study date 16 January 2019

Our Approach.

Every day, 100s of people look for new destinations on Google. Without enough search engine visibility, The travel company were missing out on crucial opportunity. That's why SEO was OMG's top priority. Our SEO consultants and digital strategists formulated a custom SEO strategy, engineered to deliver qualified, holiday-ready customers.
  • Comprehensive keyword research to map market demand
  • Onsite SEO to maximum website visibility for relevant and profitable keywords
  • Technical SEO for a high-performing website
  • Quality link building for boosting website authority

Working towards the goal.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for the travel company over 3 years and counting. 97% more organic conversions and a 79% higher organic conversion rate. And the results just keep getting better. 

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In the competitive travel industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords such as 'tahiti holidays', 'bora bora honeymoon packages', and 'tahiti cruises'. 

Breaking down a winning digital strategy.


Dominating digital with maximum visibility

By optimising every website page to rank for relevant and profitable keywords, the travel company achieved market-leading results. Targeted visibility on search engines is a crucial part of capturing and converting customers. In particular, success calls for in-depth knowledge about the business, industry and customers. Achieving these results involved both onsite and technical SEO.


Boosting authority with quality links

Google aims to deliver the most accurate and relevant search results for every query. That's why "website authority" is such a big ranking factor. It can define whether you make page one or are forgotten on page 10. Part of OMG's bespoke strategy involved targeted link building to increase exposure and authority — for better rankings.

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