PPC, SEO & Social Media
Ecommerce & Trades
Medium
Victoria and New South Wales
About T.C Boxes
For the tradies who needed toolboxes, the campers that need canopies and the hunters who needed dog boxes (to name a few), T.C Boxes was born with the simple objective of providing safe, reliable and secure storage solutions to the tradies of Australia.
Located in Victoria and New South Wales and with over 15 years of experience, T.C Boxes fully understands what customers want and at what price. Proving evident, T.C Boxes have seen constant growth over the past couple of years to be the most extensive toolbox and canopy range in Australia.
Challenges
In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.
- Missing entries in schema markup
- Unoptimised metadata elements and H1’s on key category and subcategory pages
- Ineffective retargeting campaigns due to incorrect setup of audiences
- Ad spend wastage due to non-optimal keyword targeting
Our Approach
Through our initial audit (valued at $4,000), Online Marketing Gurus decided an integrated marketing campaign was key to achieving TC Boxes’ business goals. OMG discovered the potential the eCommerce brand had to grow bigger and better within the industry. All they needed was the OMG touch. By refining their SEO, PPC and Social approach, our Gurus enabled T.C Boxes to become a powerhouse within the market, quickly becoming every tradies best mate.
Strategy & Execution
Part 1 of 3 – The SEO Story
We begin our winning integrated strategy with SEO. There are 3 core pillars to consider in every SEO strategy with those being technical, link acquisition and content. Technical looks at gaps and opportunities that require technical optimisations, link acquisition supports the technical findings with ongoing link acquisition and the content pillar helps identify the right keywords and phrases to target on your site.
Part 2 of 3 – The PPC Tale
Upon onboarding T.C Boxes as a client, Online Marketing Gurus had discovered a healthy Google Ads account structure with clear branded and generic campaigns. In saying that however, there were still plenty of opportunities to grow and improve on the current performance as our Paid Media Gurus identified a couple of issues hindering further success and business growth.
Part 3 of 3 – The Social Narrative
Our social narrative began with a restructure of T.C Boxes’ Facebook account. The account restructure that OMG implemented placed a primary focus on developing separate marketing funnels based on different products T.C Boxes promote. Our social strategy was a two-pronged approach.
Outcomes
How did SEO fair for TC Boxes? Well in just 6 months the eCommerce brand increased website users by 135% and 140% in new users, which amassed to a total of 2,353 online sales, equating to over $3.5 million in organic revenue!
In 6 months we were able to help T.C Boxes achieve a 15:1 ROAS for Google Ads, generating around $1.5 million in total paid revenue.
T.C Boxes also saw impressions increase by 366%, landing page views increase by 172% and an increase in clicks by 163%. This led to a 1,025% increase in social purchases, equating to an almighty 596% increase in social revenue.
Key Results
increase in organic revenue YoY
increase in PPC ROAS YoY
increase in top 3 keyword rankings
increase in social purchases YoY
Hear from the Client
