StayWired Electrical Sydney

369%

Increase in organic conversions, year on year

228%

Increase in conversion rate from organic, year on year

382%

Increase in total conversions, year on year

43%

Increase in organic traffic, year on year

The Challenge

Key Problems

Want to maintain strong foothold for core 'sydney electrician' keywords

Looking to solidify presence across 100s of new suburbs

Hyper-competitive industry for local electricians

StayWired Electrical is a Sydney-based electrical company. Their dedication to quality service and customer experience are exactly what has made them a local favourite. Their licensed electricians are trained for both residential and commercial work, with no job too big or small for this trusted team.

Most of all, StayWired are known for their upfront and honest approach. From pre-project to ongoing support, there’s always clarity on where your money is going. Plus, their experience means they know how to perform the job efficiently and within budget.

While StayWired Electrical were making waves where it mattered (at the top of search engine results), staying at the forefront of a competitive space meant investing in SEO. They partnered with OMG on a campaign tailored to producing high rankings, high visibility, and high conversions. After 2+ years, the results are still going strong, with 369% more organic conversions and 43% more organic traffic.

Our Approach

Engineering market-leading and profitable SEO success is possible for all kinds of businesses. However, the complexity and difficulty depends on how competitive your industry is.

For local electricians in Sydney, competition is high. StayWired had already gained a strong foothold on core keywords around ‘sydney electricians’. However, to reach more of their ideal residential and commercial clients, they would need a targeted campaign focusing on a city level AND suburb level.

Comprehensive market and competitor analysis to understand growth opportunities

Targeted optimisation and content creation to reach 100 of new suburbs

Strategic link building to boost overall search engine visibility

Strategy & Execution

01.

More quality AND quantity

A laser-focused strategy is a far better investment for businesses since time and resources will only go to the biggest opportunities. Whatsmore, getting granular with what keywords you’re targeting can deliver both a greater volume of incoming traffic AND a more qualified influx of traffic. This means traffic is more likely to convert and become a customer.

For StayWired Electrical, their year on year organic traffic growth sits at 43% (an already fantastic achievement). However, the truly phenomenal results are seen in how many more enquiries they’re generating. 369% more organic conversions year on year, with a 228% higher conversion rate.

02.

Building local buzz

Local SEO is crucial for businesses like StayWired Electrical who are looking to serve customers in specific regions. Often, these local keywords are long tail, meaning they offer a lower search volume but a more qualified and ready-to-convert audience.

OMG’s local SEO strategy has catapulted the website to the top of both broad and specific keyword results. This includes top 3 rankings for keywords such as ‘balmain electrician’, ‘inner west electrician’, ’emergency electrician north shore’, ‘sydney cbd electrician’, and so many more.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice Staples/winc

Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

500+ Real Five Star Reviews

What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.