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StayWired Electrical Sydney

How StayWired Electrical Got 369% More Organic Conversions

stat-keyword

369%

Increase in organic conversions, year on year
stat-sales

228%

Increase in conversion rate from organic, year on year
stat-roi

382%

Increase in total conversions, year on year
stat-leads

43%

Increase in organic traffic, year on year

The challenge

StayWired Electrical is a Sydney-based electrical company. Their dedication to quality service and customer experience are exactly what has made them a local favourite. Their licensed electricians are trained for both residential and commercial work, with no job too big or small for this trusted team.

Most of all, StayWired are known for their upfront and honest approach. From pre-project to ongoing support, there's always clarity on where your money is going. Plus, their experience means they know how to perform the job efficiently and within budget. 

While StayWired Electrical were making waves where it mattered (at the top of search engine results), staying at the forefront of a competitive space meant investing in SEO. They partnered with OMG on a campaign tailored to producing high rankings, high visibility, and high conversions. After 2+ years, the results are still going strong, with 369% more organic conversions and 43% more organic traffic. 

Key problems

  • Want to maintain strong foothold for core 'sydney electrician' keywords
  • Looking to solidify presence across 100s of new suburbs
  • Hyper-competitive industry for local electricians
Case study date 24 April 2019

Our Approach.

Engineering market-leading and profitable SEO success is possible for all kinds of businesses. However, the complexity and difficulty depends on how competitive your industry is.

For local electricians in Sydney, competition is high. StayWired had already gained a strong foothold on core keywords around 'sydney electricians'. However, to reach more of their ideal residential and commercial clients, they would need a targeted campaign focusing on a city level AND suburb level. 

  • Comprehensive market and competitor analysis to understand growth opportunities
  • Targeted optimisation and content creation to reach 100 of new suburbs
  • Strategic link building to boost overall search engine visibility
stay wired electrial flying mockup

Breaking down a winning digital strategy.

01

More quality AND quantity

A laser-focused strategy is a far better investment for businesses since time and resources will only go to the biggest opportunities. Whatsmore, getting granular with what keywords you're targeting can deliver both a greater volume of incoming traffic AND a more qualified influx of traffic. This means traffic is more likely to convert and become a customer.

For StayWired Electrical, their year on year organic traffic growth sits at 43% (an already fantastic achievement). However, the truly phenomenal results are seen in how many more enquiries they're generating. 369% more organic conversions year on year, with a 228% higher conversion rate.

02

Building local buzz

Local SEO is crucial for businesses like StayWired Electrical who are looking to serve customers in specific regions. Often, these local keywords are long tail, meaning they offer a lower search volume but a more qualified and ready-to-convert audience.

OMG's local SEO strategy has catapulted the website to the top of both broad and specific keyword results. This includes top 3 rankings for keywords such as 'balmain electrician', 'inner west electrician', 'emergency electrician north shore', 'sydney cbd electrician', and so many more.

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