Pharmacy Online

How Pharmacy Online Made 105:1 ROI With SEO


105:1 ROI

Achieved from SEO


Growth in organic revenue YOY


Growth in organic traffic YOY

The challenge

Pharmacy Online began in 1998 as the first online pharmacy in Australia. They've since become one of the most trusted online brands, with a presence spanning 40 countries and 300,000 customers.

After decades in the business, Pharmacy Online have grown a trusted reputation. Their commitment to customer privacy and confidentiality makes them a pharmacy of choice. Plus, they've got 40+ years experience in prescription drugs and other medicines. 

With a rapidly changing digital landscape, Pharmacy Online were looking for continual growth. However, they were experiencing a crucial need for technical SEO and structural website support. That's where OMG came into the picture. 

Our Gurus engineered a comprehensive SEO strategy to produce real revenue results. After 18 months, the proof is in the pudding. 20% more organic traffic. 30% more organic revenue. 105:1 ROI achieved from SEO. That's a phenomenal return from every dollar spent. 

Key problems

  • Fast changing digital landscape
  • Need to grow website authority for higher rankings
  • Big industry competitors growing fast
  • Technical gap calling for specialist expertise
Case study date 21 February 2019

Our Approach.

To drive growth in one of the most competitive Online Marketing niches of fashion, we implemented a multichannel solution that combined together SEO, SEM, Advanced Google Analytics and Content Marketing to drive the highest value traffic to the HMF site.

  • Drive higher volumes of traffic to the HMF site
  • Lowered the cost of new traffic to the HMF site
  • Saw Hello Molly Fashion get featured in The Digital Age, and as part of our SEO Strategy.

Local Digital Gurus for global revenue impact.

We focus on delivering customers, not just clicks. Buyers, not just browsers. That's why 1,000 companies trust our customised strategies and experienced team. See the record revenue results we helped achieve for Pharmacy Online. 20% more organic traffic. 30% more organic revenue. And sky high ROI in excess of 105:1.

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
pharmacy online mac mockup

First page visibility for explosive results.

In crowded industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords including: 'online pharmacy', 'online chemist', 'urea cream', 'iodine tablets', and 'elevit'. 

Breaking down a winning digital strategy.


Rising to the top of rankings

Understanding the intent behind every Google search is the first step to a hyper-targeted SEO strategy. OMG's customer research uncovered the most relevant and profitable keywords searched by ready-to-click buyers. From vitamins and medicines to first aid kits and perfumes, we optimised their visibility where it mattered.


Leveling up website performance

A high performing website is the backbone of a revenue-shifting SEO strategy. That's why OMG performed technical SEO and onsite optimisation to ensure every page was pulling its weight. This included streamlining structure, optimising content, and increasing backlinks.

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