pCloud

How A Secure Cloud Storage Provider Got 300% More Conversions

stat-keyword

190%

Increase in organic traffic
stat-sales

300%

Increase in organic conversions
stat-roi

8,401

Keywords ranked, up from 5,382

The challenge

Since 2013, pCloud has championed a forward-thinking, innovative approach to secure, cloud based storage. With more than 8 million users, there's a reason why they're so loved. pCloud saw the solutions from other technology giants and saw a gap — many offerings were too technical and limited, and were not as user-friendly as they could be. That's why a team of tech minds in Switzerland started pCloud to do better by individuals and businesses alike.

pCloud partnered with OMG to boost their rankings, traffic and revenue. In 12 months, they saw some serious results! 190% more organic traffic. 300% more organic conversions. And that's just the beginning. 

Key problems

  • Cut-throat competition from tech industry giants, such as Google and Google
  • Crowded US file sharing industry
  • Want to rank for competitive keywords, including 'file sharing'
  • Needing to attract and retain more users globally
Case study date 12 October 2018

Type of services used

Our Approach.

Growing pCloud's international user base began with a rock solid strategy. OMG engineered a 12 month SEO campaign, fine tuned to takeover an already crowded file sharing market. Proven strategies secured top 3 rankings for some of the most competitive keywords. 

  • Detailed keyword and competitor analysis to align pCloud with opportunity in the market
  • Onsite optimisation to boost website rankings, traffic and revenue
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Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has delivered seriously explosive growth for pCloud. 190% growth in organic traffic. 300% growth in organic revenue. And the results just keep getting better!

Digital done well with an expert team
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
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First page visibility for explosive results.

In a competitive tech industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'send files', 'transfer files' and 'transfer large files'. 

Breaking down a winning digital strategy

01

Killer keyword and competitor analysis to dominate the market

Establishing their status as a market frontrunner, pCloud had to outshine and outrank heavyweights such as Google and Dropbox. Detailed keyword and competitor analysis mapped the competition to engineer the insights for a strategy that works.

02

Website optimisation for bringing in the traffic and new users

Reaching the top of rankings for the keywords that matter is crucial for standing out. Onsite optimisation maximised website performance, traffic and conversions. Every page aligned with the most profitable keywords, ensuring the whole website was delivering results.

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