Cut-throat competition from tech industry giants, such as Google and Microsoft
Crowded US file sharing industry
Want to rank for competitive keywords, including 'file sharing'
Needing to attract and retain more users globally
Since 2013, pCloud has championed a forward-thinking, innovative approach to secure, cloud based storage. With more than 8 million users, there's a reason why they're so loved. pCloud saw the solutions from other technology giants and saw a gap — many offerings were too technical and limited, and were not as user-friendly as they could be. That's why a team of tech minds in Switzerland started pCloud to do better by individuals and businesses alike.
pCloud partnered with OMG to boost their rankings, traffic and revenue. In 12 months, they saw some serious results! 190% more organic traffic. 300% more organic conversions. And that's just the beginning.
Growing pCloud's international user base began with a rock solid strategy. OMG engineered a 12 month SEO campaign, fine tuned to takeover an already crowded file sharing market. Proven strategies secured top 3 rankings for some of the most competitive keywords.
Detailed keyword and competitor analysis to align pCloud with opportunity in the market
Onsite optimisation to boost website rankings, traffic and revenue
Strategy & Execution
By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has delivered seriously explosive growth for pCloud. 190% growth in organic traffic. 300% growth in organic revenue. And the results just keep getting better!
In a competitive tech industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'send files', 'transfer files' and 'transfer large files'.
By analysing Search Console data, we identified untapped potential across multiple category pages. We knew that by optimising metadata to improve CTR we’d see huge wins —just a 1% improvement would lead to 1000s of new visitors.