How Noble Loans Achieved 5x Organic Website Traffic in 6 Months
350+ keywords
Website ranking
541% increase
In organic visits from SEO
1st page rankings
For competitive, industry-specific keywords
198% increase
In domains referring to their website
The challenge
Noble Loans offer financing to small businesses in Australia. Their fast & affordable cash flow solutions fuel ideas and fast-track growth. Growth is the goal for the businesses, along with Noble Loans itself.
Key problems
Website not optimised and needing a refresh
Technical website issues holding them back
Needing to stay relevant in a fast-changing industry
Case study date 29 August 2018
Our Approach.
In the first 6 months, Noble Loans achieved serious results and smashed their goals. And this is just the beginning!
As their search marketing function, we have a tight-knit relationship, meaning every collaboration can produce some exciting results. We’re involved with ongoing experiments on their landing pages and also work on initiatives to maintain our relevancy in the ever-evolving loans industry.
Optimise every aspect of the website
Offer targeted and transparent strategies
Boost search engine rankings and organic website traffic
Bringing on the game changing results
“As small business home loan specialists who’ve been around for 3 years, we wanted to rank higher on Google. Better rankings, more eyes on our brand, more people calling in—the ultimate outcome.
After researching several different SEO agencies, we caught up with them all, compared their respective strategies, and finally chose OMG.
Why OMG? Their proven track record of optimising websites for success in the finance industry, as well as the best return on investment (ROI) ratio."
See the results for yourself
We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.
Noble Loans
Financial services
First page visibility for explosive results.
In a competitive financial industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted Noble Loans search engine rankings - resulting in first page rankings for tough keywords such as “fast business loans” and “new business loans”.
Breaking down a winning SEO strategy
01
Optimise every aspect of the website
Throughout a big website overhaul, we delivered valuable insights and suggestions. This resulted in a final product, optimised for search engines AND visitors.
02
Tackling technical issues
Tackling technical issues quickly allowed us to secure quick wins for Noble Loans. Resolving a number of issues increased organic traffic by more than 75% in the space of a month.
03
Testing and refining at every turn
Improving the conversion rate across the website involves some serious testing. We run calculated experiments to refine the performance of all landing pages, using data to drive better results.
04
Targeting the most profitable keywords
For competitive keywords, getting to the first page of search results is a challenge we conquered. Proven SEO strategies ensured Noble Loans could target the most profitable keywords.
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