Narellan Pools is an iconic Australia company, famous for their manufacturing, construction and installation of pools.
Their expansive ranges features everything, from plunge pools to spas. In particular, their fibreglass pools offer an innovative option for any Australian family.
Established in 1972, the company began as a family-owned operation, servicing Sydney's South West. Since then, they've just kept growing. They now service 70+ regions across Australia and are even expanding to Europe, North America, and Asia.
Over 45 years and counting, Narellan Pools has established an authoritative and well-known name among Aussie householders. However, their offline reputation wasn't translating fully to their online presence.
That's why Narellan Pools partnered with OMG. Our Gurus customised an SEO and PPC strategy to help them make a splash online.
We focus on delivering customers, not just clicks. Buyers, not just browsers. That's why 1,000 companies trust our customised strategies and experienced team. See for yourself the results we achieved for Narellan Pools. 545% growth in revenue from organic. 2,600% growth in revenue from paid. 85% more organic traffic. 19% lower cost per conversion.
In crowded industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords including: 'pools', 'pool installation', 'fibreglass pools sydney', and 'pools central coast'.
Hyper-effective PPC campaigns always get granular, reaching the right people at the right time. For us, it's crucial to understand consumer intent and answer with an ad that adds value. We focus on trying, testing and optimising — in other words: trimming the fat. Your dollars deliver the best return and your website wins 1,000s more customers. By doing this, our uniquely evidence-based approach helped Narellan Pools achieve some seriously amazing results. This included 2,600% more revenue from paid activities, along with 19% decrease in cost per click and cost per conversion.
Success began with getting hyper-targeted. This means we optimised their website to ONLY rank for the most relevant and profitable keywords. In other words, keywords that could and would deliver a dollar return. Over 2+ years, we helped them rank for 58% more keywords. Plus, we got them onto page 1 for DOUBLE the keywords. This included keywords such as 'fibreglass pools', 'swimming pool', 'inground pools', and 'plunge pools'. The result? 545% organic revenue they could take to the bank.