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Narellan Pools

How Narellan Pools Grew Organic Traffic By 85%



Decrease in cost-per-click and cost-per-conversion


Growth in organic traffic

The challenge

Narellan Pools is an iconic Australia company, famous for their manufacturing, construction and installation of pools. 

Their expansive ranges features everything, from plunge pools to spas. In particular, their fibreglass pools offer an innovative option for any Australian family. 

Established in 1972, the company began as a family-owned operation, servicing Sydney's South West. Since then, they've just kept growing. They now service 70+ regions across Australia and are even expanding to Europe, North America, and Asia. 

Over 45 years and counting, Narellan Pools has established an authoritative and well-known name among Aussie householders. However, their offline reputation wasn't translating fully to their online presence. 

That's why Narellan Pools partnered with OMG. Our Gurus customised an SEO and PPC strategy to help them make a splash online. We thoroughly enjoyed working with Narellan Pools from October 2017 to mid 2018.

Key problems

  • Need to translate authoritative, trusted offline reputation into a thriving digital presence
  • Want digital to deliver more of their dream customers
  • Launching in new regions, so need to make a splash where brand awareness isn't as high
Case study date 11 July 2018

Our Approach.

Diving into digital the right way involves a multichannel approach. After all, your dream customers are wading their way through the internet, across Facebook, Google, and many more channels. That's why OMG engineered an SEO and PPC strategy for Narellan Pools that we knew would work. 
  • Custom PPC campaigns, painstakingly tailored to capture ready-to-buy customers
  • Comprehensive onpage and technical SEO to catapult their website to the top of relevant rankings
  • Detailed gap analysis and competitor research to map online opportunity for quick wins
Narellan Pools-old logo copy

A local team to make a splash online. 

We focus on delivering customers, not just clicks. Buyers, not just browsers. That's why 1,000 companies trust our customised strategies and experienced team. See for yourself the results we achieved for Narellan Pools. 85% more organic traffic. 19% lower cost per conversion. 

Digital done well with an expert local team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
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First page visibility for explosive results.

In crowded industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords including: 'pools', 'pool installation', 'fibreglass pools sydney', and 'pools central coast'. 

Breaking down a winning digital strategy.


Capturing ready-to-buy customers.

Hyper-effective PPC campaigns always get granular, reaching the right people at the right time. For us, it's crucial to understand consumer intent and answer with an ad that adds value. We focus on trying, testing and optimising — in other words: trimming the fat. Your dollars deliver the best return and your website wins 1,000s more customers. By doing this, our uniquely evidence-based approach helped Narellan Pools achieve some seriously amazing results. This included a 19% decrease in cost per click and cost per conversion.


Turning rankings into revenue.

Success began with getting hyper-targeted. This means we optimised their website to ONLY rank for the most relevant and profitable keywords. In other words, keywords that could and would deliver a dollar return. Over 2+ years, we helped them rank for 58% more keywords. Plus, we got them onto page 1 for DOUBLE the keywords. This included keywords such as 'fibreglass pools', 'swimming pool', 'inground pools', and 'plunge pools'. The result? 85% more organic traffic.

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