Moving Containers

Ready to move up the search engine rankings? It all begins by understanding what your ideal client is looking for (via search queries), then aligning your website’s pages to these specific high-intent keywords. The more granular and targeted your strategy, you’ll spend less effort and time optimising for irrelevant keywords, and more time focusing on what will deliver qualified leads and sales.

That’s why we start with comprehensive customer and keyword research so we can deliver real revenue-generating results. We mapped what Moving Containers customers were searching for, then streamlined on-page content, metadata, and site architecture to best rank for these keywords. The results? Phenomenal across the board.

We boosted their online visibility through higher rankings and skyrocketing traffic. For example, within 12 months, we increased the number of rankings by 192%. And where it really matters, we generated 270% more keywords ranking in the top 20 in 12 months (AND from zero to five in position 1). The number of sessions also grew by 185%. And it just keeps growing!

With hyper-targeted paid search and remarketing campaigns, the Gurus excel at generating a high return from placing the right ads and copy in front of the right audience. More clicks, quality leads and a lower cost-per-acquisition are without a doubt the most important PPC metrics. A performance-focused digital marketing agency knows the importance of mastering the foundation for optimised bidding and keyword targeting, especially when the whole industry is getting more competitive.

Optimising keyword ad group structure and ad copy paved the foundation of the campaign. To make sure that every ad was crafted to engage and drive enquiries, we employed a list of PPC best practices and made data-driven adjustments, launched new campaigns, and switched off low-performing ads to focus budget on the best performers. Within months, we were able to hit the bull’s eye and deliver a level of success that we were happy with, Moving Containers have seen a greater conversion rate increase.

With 270% more clicks and 43% lower cost per click, we were able to attract more clients actively seeking out moving and freight transport services. The ability to be competitive and profitable in this space is critical, which is why we heavily focused on bid optimisation and targeting to ensure the relevance of the ads.

Best of all? With accurate tracking set up, we provided comprehensive monthly reporting and regular check-ins to offer Moving Containers transparency on how their campaigns perform every month.

By first deep diving into the data and our client’s business, we can build and implement a multi-channel strategy that generates traffic and enquires. OMG has delivered sustainable lead generation results for Moving Containers. Over 166% increase in enquires and a 185% increase in session from their campaigns in the last year alone. And as we keep scaling campaigns, results just keep getting better. In fact, they’re now ranking in the top spots on Google for their target keywords – “moving containers”, “container transportation services”, and “rail freight containers”.