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Moving Containers

How Moving Containers Achieved 141% Lead Growth

stat-keyword

140+ target keywords

ranked on Google
stat-sales

141% overall lead growth

in just 12 months
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43% lower CPC

from PPC optimisations
stat-leads

185% year on year

increase in sessions from search traffic

The challenge

Established in 2009, Moving Containers maintains their reputation as an industry leader in moving containers and commercial freight solutions. As a 100% Australian owned company with 21 locations across the country, they work with major event transport and logistics companies including Super Sprints Events, Openair Cinemas, Miss Muddy and Sold Out National Event Management. 

Specialising in customised solutions for customers wanting anything from a nationwide roadshow or a family looking to transport belongings interstate via a single shipping container, Moving Containers bring their clients value and customer service at competitive prices. 

Yet, even when you’re a top performer in your industry, it can be difficult to make it in the digital realm. Yielding consistent and fast search traffic and quality leads doesn’t happen overnight without the right expertise and strategy. This is the very reason why Moving Containers teamed up with Online Marketing Gurus on a comprehensive PPC and SEO campaign for top placement for targeted search terms. This integrated approach provided us with the opportunity to engineer a successful lead generation campaign to grow the business. 

By targeting the right customers, at the right time, we were able to increase organic visibility, improve clicks and lead growth with ads, and drive both short and long term success. 

Operating in a competitive freight and transport industry, however, meant that Moving Containers needed to attract more enquiries on their website. Our Gurus were able to help them drive consistent enquiries, conversions, and create an uplift in brand presence. 

Since engaging with us in 2020, the results we have achieved for them are incredible.

Key problems

  • Want to grow sales with an integrated paid advertising and organic search approach.
  • Website not attracting enough enquiries, which meant they could not achieve the phenomenal results they wanted.
  • Being outranked and outbidded by competitors, which meant missing out on a number of significant search opportunities that could result in sales and leads.
  • Incomplete tracking and goal set up, which meant they couldn’t accurately understand how their website and campaigns were performing.
Case study date 01 March 2021

Our Approach.

Looking for the best approach to generate leads and sales? An integrated, multichannel search strategy can deliver clicks, customers and revenue growth, time and time again. For Moving Containers, the OMG team engineered an SEO and PPC strategy uniquely crafted to smashing their business goals. 

  • Comprehensive and customised PPC and remarketing strategy with ongoing optimisation and campaign management.
  • In-depth keyword and competitor research to position the website with the most profitable and relevant keywords both in advertising and organic search.
  • Technical SEO and on-page optimisations to maximise website performance and improve keyword rankings.
  • Tactical building of high quality back links to increase site authority and search engine visibility for priority pages.
  • Tweaked conversion tracking to make sure that the right customer actions were getting tracked on the website.

Case Study - Moving Containers
commercial freight


Let the numbers do the talking

By first deep diving into the data and our client’s business, we can build and implement a multi-channel strategy that generates traffic and enquires. OMG has delivered sustainable lead generation results for Moving Containers. Over 166% increase in enquires and a 185% increase in session from their campaigns in the last year alone. And as we keep scaling campaigns, results just keep getting better. In fact, they’re now ranking in the top spots on Google for their target keywords - “moving containers”, “container transportation services”, and “rail freight containers”. 

Breaking down a winning strategy.

01

Transporting your site to the top of Google to generate organic wins.

Ready to move up the search engine rankings? It all begins by understanding what your ideal client is looking for (via search queries), then aligning your website’s pages to these specific high-intent keywords. The more granular and targeted your strategy, you'll spend less effort and time optimising for irrelevant keywords, and more time focusing on what will deliver qualified leads and sales.

That's why we start with comprehensive customer and keyword research so we can deliver real revenue-generating results. We mapped what Moving Containers customers were searching for, then streamlined on-page content, metadata, and site architecture to best rank for these keywords. The results? Phenomenal across the board.

We boosted their online visibility through higher rankings and skyrocketing traffic. For example, within 12 months, we increased the number of rankings by 192%. And where it really matters, we generated 270% more keywords ranking in the top 20 in 12 months (AND from zero to five in position 1). The number of sessions also grew by 185%. And it just keeps growing!

02

Make the right moves to help PPC strategy succeed.

With hyper-targeted paid search and remarketing campaigns, the Gurus excel at generating a high return from placing the right ads and copy in front of the right audience. More clicks, quality leads and a lower cost-per-acquisition are without a doubt the most important PPC metrics. A performance-focused digital marketing agency knows the importance of mastering the foundation for optimised bidding and keyword targeting, especially when the whole industry is getting more competitive.

Optimising keyword ad group structure and ad copy paved the foundation of the campaign. To make sure that every ad was crafted to engage and drive enquiries, we employed a list of PPC best practices and made data-driven adjustments, launched new campaigns, and switched off low-performing ads to focus budget on the best performers. Within months, we were able to hit the bull’s eye and deliver a level of success that we were happy with, Moving Containers have seen a greater conversion rate increase.

With 270% more clicks and 43% lower cost per click, we were able to attract more clients actively seeking out moving and freight transport services. The ability to be competitive and profitable in this space is critical, which is why we heavily focused on bid optimisation and targeting to ensure the relevance of the ads.

Best of all? With accurate tracking set up, we provided comprehensive monthly reporting and regular check-ins to offer Moving Containers transparency on how their campaigns perform every month.

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