How Meshki Achieved 80:1 ROI From SEO


80:1 ROI

Achieved from SEO


Growth in organic revenue


More organic traffic


More keywords ranking in top 3

The challenge

Meshki is an Australian eCommerce fashion brand for women. Founded by two Architecture students with a dream and an Instagram account, the brand has since grown to a thriving global presence.

Their pieces are worn by the likes of Kim Kardashian and Kylie Jenner. The Meshki customer base keep coming back for the bold, sophisticated and on-trend styles.

Going global with their iconic style was the goal. Yet with little search engine visibility, waves of new customers simply couldn't find them. That's why they partnered with OMG. 

Meshki wanted significant uplifts in rankings, traffic and revenue — and that's what we delivered. Our friendly team of expert Gurus engineered an SEO strategy to achieve all of their goals and more. 

The results? 170% more organic revenue, 40% more organic traffic, and 8x more keywords ranking in the top 3 positions. Best of all, Meshki achieved a monumental 80:1 ROI from their investment. 

See how they achieved all of this and more. 

Key problems

  • Fierce competitors in fashion
  • Low search engine visibility
  • Need to grow rankings and traffic
Case study date 11 January 2019

Type of services used

Our Approach.

Meshki needed an online presence as bold as their clothing — so our SEO consultants formulated a strategy that would deliver. This included a blend of technical and creative techniques to boost search engine visibility in all the right ways. 
  • Comprehensive keyword strategy based on customer research
  • Technical SEO to improve overall site structure, content and performance
  • Targeted link building for improvement of website authority

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Meshki. Serious digital results as good as 80:1 ROI, 40% more organic traffic, and 170% more organic revenue.

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In a competitive fashion industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'womens mini dresses online', 'formal dresses australia', 'crystal dress', 'satin dresses australia', 'choker dresses online'. 

Breaking down a winning digital strategy.


Hyper-targeted keyword strategy to capture new customers

The first priority is understanding who Meshki's ideal customers are, based on thorough customer research. Then OMG was able to craft a keyword strategy that would effectively reach and resonate with this audience. Our Gurus aligned every website page with the most profitable and relevant keywords, to maximise visibility in the right places.


Technical SEO to improve site structure and performance

Success starts with a strong foundation. That's why optimising every client website is a core priority. This helps create a positive experience for every customer, which is conducive to better search engine rankings. We reviewed all content, structure, navigation and speed. With a high performing website, Meshki were ready to skyrocket their sales.


Authority-building backlinks for rising through the ranks

Authority is a key measure for whether Google ranks you above the rest or forgotten on page 2. After all, Google only wants to deliver relevant, valuable and timely search results for every user. That's why backlinks are crucial for demonstrating the trustworthiness of your brand to Google. Our team of 100 Gurus focus on manual, high quality link building so our clients like Meshki can rise through the ranks for the long term.

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