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Major Cookware Retailer

How A Retailer Gained 95% More Conversions YOY



Growth in YOY organic traffic


Growth in organic conversions YOY


Keyword rankings, up from 7,542

Top 3

Ranking for 4,033 keywords, up from 1,223

The challenge

For 40+ years, this retailer has grown to become the Sydney institution everyone knows and loves. They've grown to 4 locations and counting! The goal remains offering the best products and services, whether you visit online or in store. 

To support their next stage of growth, they were looking to level up their digital presence. More visitors, more conversions, more happy customers. Yet with a competitive industry and not enough search engine visibility, the challenge was real.

Since some brands like to keep things under wrap, we can't tell you who they are — but we can let the numbers do the talking. After partnering with OMG for 3+ years, the results just keep getting better. 

Our team implemented a custom digital solution, uniting every channel to amplify their digital presence and drive the revenue they wanted. 

135% growth in organic traffic, year on year. 95% growth in organic conversions, year on year. And that's just the beginning. 

Key problems

  • Lack of rankings resulted in insufficient organic traffic to fuel their growth
  • Need to boost traffic for attracting those click-happy customers and improving revenue
  • Not enough quality backlinks meaning website authority not high enough
Case study date 05 October 2018

Our Approach.

To build a thriving digital presence, Online Marketing Gurus transformed this business' website. Delivering optimal ROI involved investing heavily into the website, ensuring every page was optimised and ranking. This means more rankings, traffic and customers!

  • Streamlining site and content structure for improved search engine rankings
  • Building quality backlinks for boosting website authority and optimising the most profitable pages
  • Aligning technical onsite and offsite SEO with gap analysis of top competitors

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. In 3+ years, OMG has consistently delivered explosive growth. 135% more organic traffic YOY, 95% more organic conversions YOY. And it just keeps getting better!

Digital done well with an expert team
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results. 

In a competitive retail industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'Georg Jensen' and 'Swarovski'.

Breaking down a winning digital strategy


Streamlining website structure for skyrocketing sales

Content is king, especially when it comes to optimising the website for click-happy customers. OMG implemented a content review to ensure every website page is ranking and converting.


Boosting website authority to build digital visibility

Targeted link building helped to boost the business' visibility where it matters most: search engines. With higher rankings for the most profitable pages, they converted more customers.


Crushing the competition with strategic SEO

Implementing a thorough technical and offsite SEO strategy allowed this business to rise to the top. Competitive analysis helped them align with the gap in the market and differentiate themselves.

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