Leading Pharmacist

How A Leading Online Pharmacist Made 105:1 ROI With SEO

stat-keyword

105:1 ROI

Achieved from SEO
stat-sales

30%

Growth in organic revenue YOY
stat-roi

20%

Growth in organic traffic YOY

The challenge

A leading online pharmacy partnered with OMG on SEO. Having been established nearly 20 years ago, this company had grown a trusted reputation with a customer base across 40 countries. Customers keep coming back because of their decades experience and commitment to customer privacy. 

With a rapidly changing digital landscape, this company were looking for continual growth. However, they were experiencing a crucial need for technical SEO and structural website support. That's where OMG came into the picture. 

Our Gurus engineered a comprehensive SEO strategy to produce real revenue results. After 18 months, the proof is in the pudding. 20% more organic traffic. 30% more organic revenue. 105:1 ROI achieved from SEO. That's a phenomenal return from every dollar spent. 

Key problems

  • Fast changing digital landscape
  • Need to grow website authority for higher rankings
  • Big industry competitors growing fast
  • Technical gap calling for specialist expertise
Case study date 02 November 2018

Local Digital Gurus for global revenue impact.

We focus on delivering customers, not just clicks. Buyers, not just browsers. That's why 1,000 companies trust our customised strategies and experienced team. See the record revenue results we helped achieve for this client. 20% more organic traffic. 30% more organic revenue. And sky high ROI in excess of 105:1.

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
pharmacy online mac mockup

First page visibility for explosive results.

  • In crowded industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords including: 'online pharmacy', 'online chemist', 'urea cream', 'iodine tablets', and 'elevit'. 

Breaking down a winning digital strategy.

01

Rising to the top of rankings

Understanding the intent behind every Google search is the first step to a hyper-targeted SEO strategy. OMG's customer research uncovered the most relevant and profitable keywords searched by ready-to-click buyers. From vitamins and medicines to first aid kits and perfumes, we optimised their visibility where it mattered.

02

Leveling up website performance

A high performing website is the backbone of a revenue-shifting SEO strategy. That's why OMG performed technical SEO and onsite optimisation to ensure every page was pulling its weight. This included streamlining structure, optimising content, and increasing backlinks.

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