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Dr Eddy Dona Plastic Surgeon

How Dr Eddy Dona Achieved 75% More Organic Conversions



Increase in organic traffic


Increase in organic conversions

Top 2

Rankings for competitive 'breast augmentation' keywords

The challenge

Dr Eddy Dona is one of the most exceptional and in-demand plastic surgeons in Australia. As a Specialist Plastic and Reconstructive Surgeon, his mission focuses on the understanding and enhancement of human beauty. Clients trust his expert care, proven results and extensive experience.

After years in the industry, Dr Eddy Dona experienced a Google penalty that annihilated their organic results and pushed their website to pages 10 and beyond. That's why Dr Dona partnered with OMG.

Our expert team resurrected their website from the back pages of Google and helped them reach the top of rankings. A comprehensive and customised SEO strategy delivered real revenue impact over 4 years (and counting!) of our partnership. Our strategic approach and ongoing optimisation delivered the highest quality reputation management and authority building online. 

And the results speak for themselves. 75% more organic traffic. 75% more organic conversions. Top rankings for the most competitive industry keywords. And it just keeps getting better. 

Key problems

  • Google penalty damaging their online visibility
  • Low rankings delivering low traffic and minimal conversions
  • Need online presence to match authoritative offline reputation
Case study date 19 December 2018

Our Approach.

In one of the most competitive industries, making digital impact called for the right strategy. OMG delivered a comprehensive plan for SEO and reputation management. Our first priority? Removing the Google Penalty that was crushing their organic results and damaging their reputation. Our expert Gurus then optimised their website from top to toe — delivering a high performing, lead generating machine. This meant Dr Dona could attract and connect with more of his ideal clients. 
  • Reputation management measures to remove Google Penalty
  • Comprehensive keyword research to align website with online opportunity
  • High quality link building to boost website authority and search engine visibility

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Dr Eddy Dona. Serious digital results that keep getting better, even after 4 years. 75% more organic traffic, 75% more organic conversions, and top rankings for some of the most competitive keywords. 

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In a competitive plastic surgery industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'breast lift sydney', breast implants sydney', 'breast augmentation sydney', 'breast reduction sydney', 'nose job', and 'tummy tuck sydney'. 

Breaking down a winning digital strategy.


Expert reputation management to lift a Google Penalty.

A Google Penalty can have devastating effects on any business. Low rankings and even lower traffic can make a serious dent on your revenue. That's why our first priority was to help Dr Dona's website recover successfully from the Google Penalty — all by using white-hat SEO strategies. Our expert Gurus have extensive experience in reputation management and lost rankings.


Keyword research and website optimisation to boost organic results.

By mapping the market, OMG identified the most profitable and relevant keywords. Then we optimised every website page to rank for specific keywords. This means we align the website with market demand and maximum opportunity. The result? 100s and 1,000s more qualified visitors and 75% more conversions.


High quality link building to boost website authority and reputation.

A key part of recovering organic results involved targeted link building. Our expert Gurus performed manual link building to increase referring domains, grow thought leadership and boost website authority. The result? Skyrocketing search engine rankings that continue to attract more of Dr Dona's ideal clients.

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