Keyword misalignment with relevant industry terms
Headquartered in Sydney, Data Zoo is a trusted leading provider of electronic identity verification for compliance, focused on creating innovative and relevant solutions for their customers. Their company objective is to lead the way in building unique solutions that answer the current needs and anticipate future customer identity verification requirements.
Aiming to consistently deliver long term, high quality and trusted relationships, DataZoo directed their goals into expanding the company globally. Offering smarter data quality controls, reliable systems and services and secure information handling, all this company needed was an integrated marketing strategy to get their name out there within the industry.
Reaching out to Online Marketing Gurus in July 2019, Data Zoo wanted to use a mix of SEO, PPC and Social Media marketing to grow their brand internationally. Over our 2 year partnership, our experienced Gurus orchestrated an integrated marketing strategy to do just that.
Through onboarding, Online Marketing Gurus identified key opportunities across SEO, PPC and Social Media. These would have a significant impact on the overall performance of Datazoo’s marketing.
Comprehensive keyword gap analysis with major competitors
A complete technical SEO refresh
New Account architecture foundations
A/B testing on high performing ads to reduce wastage in ad spend
Strategy & Execution
A crucial part of Datazoo’s integrated marketing strategy was addressing the technical SEO issues present on their site. Technical SEO strategies focus on improving how well both Google and your users can access your website.
Understanding this, the SEO Gurus implemented a technical SEO strategy with the aim to help build signals into the site to help trigger the best representation in the search results. Through our free audit (valued at $2,000), Online Marketing Gurus were presented with some great opportunities to improve ranking potential.
The technical SEO avenues that were explored included expanding the structure of sub category pages, updating page speeds and adding metadata elements - all of which are important ranking signals.
The results? Within just 6 months of beginning our partnership, we were able to help Datazoo achieve a 1,483% increase in organic traffic with a 1,100% increase in organic conversions!
Targeting relevant keywords is a vital part of gaining visibility and traction on Google’s search engine results pages (SERPs). If a company wants to scale their rankings, they need to target the most popular and relevant keywords within their industry
Our onboarding process showed a misalignment between current keywords and pre-existing content which presented a great opportunity.
Within the course of 6 months, we expanded Datazoo’s keyword reach by more than double and achieved rank 1 for competitive industry terms including: “china identity verification”, rank 1 for “id verification india” and rank 2 for “kyc passport verification”.
Setting up account architecture appropriately can help businesses track their lead generation and conversions to maximise the effectiveness of their ad campaigns and ad spend.
Online Marketing Gurus recognised the importance of this and prioritised the account architecture overhaul in DataZoo’s integrated marketing campaign. Doing so allowed the company to track their objectives, and their progress to ensure they were tracking the right results, allowing them to A/B test high performing ads to reduce wastage in ad spend.
This was extremely beneficial when Datazoo expanded their advertising to Linkedin in January 2020.