PPC
Professional Services
Large
New Zealand
About CV Check NZ
CVCheck NZ is a trusted provider of secure background verification services, helping over 1.6 million individuals and 23,000 employers meet regulatory demands. Specialising in credential management and compliance for HR, Risk, and Compliance teams, CVCheck leverages advanced technology to simplify the verification process. With over 900,000 checks conducted annually, they offer solutions that span the entire employee lifecycle, from hiring to onboarding and ongoing compliance, serving organisations across Australia and New Zealand for over a decade.
CVCheck NZ’s Challenges
CVCheck NZ aimed to scale its business internationally while maintaining cost efficiency. The primary challenge was increasing revenue while keeping a high return on ad spend (ROAS) across varied markets. Accurately tracking metrics like conversion rates was complex due to the high volume of repeat customers. Additionally, precise budget forecasting and real-time campaign optimisation were essential to ensure strong performance and effective engagement across diverse international audiences.
Key Challenges Identified:
- Scaling internationally while maintaining cost efficiency.
- Balancing revenue growth with a high return on ad spend (ROAS).
- Accurately tracking KPIs and optimising budgets across diverse markets.
Our Approach
To address CVCheck NZ’s objectives, OMG implemented a comprehensive digital strategy focused on expanding international reach while maintaining strong ROI. By leveraging Google’s advanced advertising solutions and AI capabilities, we aimed to maximise visibility, drive engagement, and boost overall performance. Our approach included data-driven planning, real-time optimisation, and continuous monitoring to ensure the campaigns adapted effectively across different markets.
Strategy & Execution
Campaign Optimisation
Utilised Google Ads and Performance Max (PMax) campaigns to expand CVCheck NZ’s international visibility, focusing on effectively showcasing their unique selling points.
Budget Forecasting & Planning
Forecasted budgets and employed data modelling using the Performance Planner tool to optimise spend and ensure maximum return.
AI-Driven Optimisation
Applied automated bidding strategies and responsive search ads through Google’s AI tools to make real-time adjustments, optimising targeting and engagement.
Performance Monitoring & Refinement
Tracked key performance indicators, such as ROAS, revenue growth, and conversion rates, refining the campaigns continually to improve results.
Outcomes
- Increased revenue by 2,045.44% (from NZD 21,997.15 to NZD 471,936.31)
- Increased investment by 1,269.20% (from NZD 4,265.75 to NZD 58,406.54)
