Edu-tech Startup Builds A Global Empire

1,450%

Growth in organic conversions (global)

1,890%

Growth in organic conversions (Australia)

10:1

ROI on average from all PPC campaigns

8,900%

Increase in Facebook qualified leads per month

The Challenge

Key Problems

Complex international campaign called for unique SEO expertise

Fierce competition meant tougher to make big impact

Looking to reduce cost of conversion and acquisition

Low search engine visibility for the most crucial keywords

Crimson Education is an education industry leader with a world-class network of 2,000+ tutors and mentors across the world. They began in New Zealand with a mission to help people reach their full potential, through offering the best consultants and support.

Since 2013, they’ve partnered with 20,000 students, entrepreneurs and young professionals, and counting! Their success has become truly global, with their operations spanning Australia, the USA, the UK, Singapore, Vietnam, Thailand, Russia and many, many more countries.

Crimson Education partnered with OMG on a multi-channel strategy to strengthen and skyrocket their digital presence. Ambitious goals were in sight — and we delivered. You can see the numbers for yourself. 10:1 ROI achieved across all marketing investment. 1,000% increase in global traffic. 1,450% growth in global organic conversions. And the results just keep getting better.

Our Approach

Crimson Education were on a mission to unlock the true potential of 1,000s of individuals worldwide. With a custom, multi-channel strategy, OMG unlocked the full potential of their digital presence. This translated into 1,000s of students and millions in revenue. Our approach focused on getting all channels working in sync.

Custom PPC campaigns across multiple paid channels to boost lead generation

International SEO strategy to boost organic results from target regions

Alignment of all digital channels to skyrocket customer acqusition

Strategy & Execution

01.

Hyper-targeted international SEO strategy boosted organic results where it mattered most

Search engine visibility was far too low to support their fast growth. Starting out, Crimson Education only ranked in the top 3 positions for 11 keywords. OMG uncovered and aligned with profitable keyword opportunity. They’re now ranking in the top 3 positions for 1,195 keywords.

02.

Custom PPC campaigns captured and converted ready-to-join individuals

By first getting to know Crimson Education and the ambitious individuals they serve, OMG was able to target campaigns that simply worked. All of our PPC campaigns were customised, targeted and timely, meaning conversions at a lower cost. For every dollar spent on PPC, OMG delivered a $10 return. This is in addition to a 25% reduction in cost-per-conversion, year on year.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

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Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

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Fujitsu General

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Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

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Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

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Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

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