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77%
Increase in organic traffic, in 12 months
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81.7%
Increase in new users achieved, in 12 months
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376%
Increase in the total number of ranked keywords, in 12 months

The Challenge

Key Problems

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Required a strategic B2B marketing campaign to distinguish themselves among Microsoft service providers

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Needed to use data to drive a next-level content strategy that focuses on solving pain-points and become a valuable source of information for users

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Sought an SEO strategy with intentional keyword rankings and long-tail targeting

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Cloud Collective is a strategic alliance of three Microsoft Gold Partners – Antares Solutions, iComm and Quorum – that provides tailored cloud solutions from the Microsoft platform to "improve how your people work". Cloud Collective’s mission is to carry out the dynamic paths of its individual companies as one powerful group which can grow and match the evolving needs of different teams.

With over 10 years of experience helping businesses to reach their full potential through the creation and assimilation of innovative digital solutions, Cloud Collective has successfully partnered with both private and public organisations in Australia and around the world including UNSW Sydney, Tourism Australia, GWA Group, Blackmores, and NRMA.

Have you ever visited a company’s website wanting to discover more about their industry or approach, only to find that their content offers little value beyond product or service promotion? It’s an all too common misconception where content only focuses on the pure sell, when in reality content presents a huge opportunity to offer useful and targeted information for potential partners. According to the Harvard Business Review, customers put B2B subject matter and solution expertise at the top of their list of important qualities when evaluating potential suppliers. As businesses become savvier at sniffing out marketing, it’s clear that a tactical approach to content creation is the key to success.

At Cloud Collective, they've partnered with Online Marketing Gurus to develop a robust search engine optimisation and content strategy that has helped cement their organisation as technology innovators. The reason for Cloud Collective's success? They adapted and pivoted their website to a business-first approach to content to improve customer acquisition and satisfaction. Here’s how their strategy shift helped them grow their web traffic by a whopping 77% (with 81% new users) in just 12 months.

Our Approach

Content is at the core of great marketing. It’s a winning strategy that focuses on building solid B2B relationships with valuable, relevant and engaging information. This tactic is used frequently by tech companies like Google, Microsoft, and Apple, who give specific technical details about their products, highlight the quality of their products, and distinguish themselves as industry leaders. OMG set to work creating a comprehensive search and content marketing strategy for Cloud Collective’s brands that would drive clicks and customers to their suite of services and solutions.

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Comprehensive website audits and review of competitor landscape to map gaps and opportunities.

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Data-driven insights across the entire consumer journey to inform an end-to-end marketing strategy.

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A quality content strategy designed to drive rankings, brand awareness, and links.

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Breaking down a winning digital strategy.

Success Stories
Let the numbers do the talking. Our clients have achieved incredible results!
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WORTH $2000