How Baku Swimwear Achieved 110% YOY Growth In Organic Traffic

110%

Increase YOY in organic traffic

97%

Increase in overall rankings for top 2 pages

1038+

Keyword rankings and counting, up from 526

Page 1

Rankings for 'Australian Swimwear’ and ‘Bikinis Online’

The Challenge

Key Problems

Hyper-competitive fashion industry makes a strong digital presence essential for standing out

Existing organic traffic insufficient to support their fast-growing business

Magento website required unique expertise to optimise on every page

Need to boost search engine visibility by achieving competitive keyword rankings

Baku began on the beaches of Sydney and has since flourished to one of Australia’s most successful swimwear brands. This family owned Australian company manufactures all of their swimwear in Australia, while sourcing inspiration from all over the globe.

Ready to grow their business fiercely and bring stunning swimwear to more people worldwide, they needed a digital presence to support this mission. However, it’s easier said than done. A hyper-competitive fashion industry made it challenging to build search engine visibility. That’s how OMG came into the picture.

The team at Baku partnered with OMG to implement an SEO strategy take their business to the next level. We designed a custom SEO Strategy with Baku Swimwear’s Magento site to drive 100% more visibility online.

Our Approach

Taking the Baku brand to the next level began with building visibility where it mattered most: search engines. Click-happy customers were looking for their next find — and we put Baku on the map. OMG created a custom SEO strategy for pushing their website to the top of the rankings and drive maximum traffic.

Create content strategy and optimisation plan, tailored to a thriving Magento website

Review of technical SEO elements to drive maximum longtail SEO opportunities

Steering digital PR campaigns to amplify visibility and build quality backlinks

Strategy & Execution

01.

Killer content strategy to skyrocket sales

Winning content was key for attracting and converting the right customers. OMG created content that aligned with the most profitable keywords, maximised organic traffic and facilitated conversions.

02.

Technical SEO simplified for maximum sales

With specialised knowledge of Magento eCommerce Platform, OMG optimised the Baku website from top to bottom. This involved a thorough review of technical SEO elements to drive long tail SEO opportunities.

03.

Digital PR for driving serious SEO wins

To get ahead of the curve, OMG leveraged digital PR that amplified all other digital channels. Targeted PR campaigns helped drive traffic and rankings for competitive terms such as ‘Australian Swimwear’, ‘Bikinis Online’, and ‘Bathers Online’.

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