Wouldn’t it be great to have the tools needed to conduct awesome SEO keyword research? Those tools are at your disposal and you can start using them today. We’re going to introduce six of the best and look at how you can use them.
Before that, let’s dig a little deeper into what keyword research really is.
What is keyword analysis? The wins start with research
Keyword research involves much more than picking out a few phrases.
You have to think about the search queries people make and what your customers are looking for.
Your research has to create a list of keywords that cover everything from short tail terms to long tail terms.
Short tail keywords are usually a word or two in length and they most directly relate to your business.
Let’s say you’re a Sydney-based business selling mobile phones. A short tail keyword for you may be “Mobile phones Sydney”. These terms attract a lot of traffic and a lot of competition, meaning they can be more lucrative and also more difficult to rank for.
The long tail keywords are those longer phrases and queries that you may not think about right away.
For example, “where can I find an iPhone X in Sydney” could be a long tail term in our example.
They don’t attract as much traffic as short tail terms, but they’re also less competitive.
In fact, long tail keywords account for 70% of searches:
It’s these keywords that a lot of people miss out on.
They go for the high-volume terms and miss out on all of the traffic that comes from long tail keywords.
Search volume is just one metric when picking keywords. Relevance, conversion potential, and others all play a part.
The keywords you choose have to be relevant to the content you present.
If people don’t find relevant content for the keyword they’ve searched, they’ll bounce away. Google takes that into account when ranking your page. Less time spent on page shows that your content isn’t relevant to the query.
Your rankings drop as a result.
Conversion potential relates to the revenue the keyword brings in.
A keyword with high conversion potential is one that’s going to catch buyers and lead to sales. You just need the right keyword research tools to help you along.
Keyword research tools to crush the competition
Keyword Research Tool # 1 – The Google AdWords Estimator
The AdWords keyword planner is a reliable favourite for a reason.It gives you information straight from the source.
What makes this a great free keyword tool is the ability to check out your competitors. Check out that image above. You can pop a competitor’s URL into the “Your Landing Page” box.
In return, AdWords gives you a list of keywords that your competitor is targeting.
Straight away, you know where you need to fight hardest to get good rankings. You’ll also get an idea of the traffic those keywords generate.Plus you get a set of keywords that you can research further.
AdWords has other tools that can help you to determine how effective these keywords are in the context of a paid search campaign.
For organic SEO, it’s good to know what your competitors target. Use this as a free keyword generator during your discovery period before using other tools to complete your research.
Keyword Research Tool # 2 – KWFinder
With your initial list of keywords to hand, it’s time to start digging deeper. KWFinder is a great tool because it gives you:
- Keyword suggestions
- Autocomplete queries
- Actual questions that people ask
For example, here are the suggestions for the keyword “PPC management”.
Here’s the autocomplete:
And the questions:
The suggestions and autocomplete sections give you some ideas for additional keywords. The questions show you what people are asking, which provides plenty of topics for blog posts and other content.
It’s easy to filter through the results and the tool provides you with information about how each keyword is currently trending.
The difficulty ranking is also one of the most accurate out there. It pulls together a lot of information from the pages that already rank for your chosen keywords.
- Domain Authority
- Page Authority
- The mozTrust and mozRank of the competitors
The tool also pulls its backlink data from Moz.
All of this gives you great insight into the keywords your competitors target and how difficult it will be to compete. You may also pick up on a few questions and keywords that others haven’t focused on.
There is a caveat to this tool. You only get five free searches per day. Filtering between suggestions, autocomplete, and questions also takes up one search apiece.
To use it to its fullest, you may need to sign up for a paid plan.
Keyword Research Tool #3 – SECockpit
So you’ve got a list and some useful metrics.
Now, you need to know if the keywords on your list fit your particular niche.SECockpit is the tool of choice for this.
At first glance, it looks pretty similar to Google’s Keyword Planner:
Figure 3 - https://backlinko.com/keyword-research-tools
The Monthly Search and CPC columns come directly from AdWords. Even the Phrase column is just a bunch of keywords that Google suggests through its tool.
Now, check out the column on the left. These little bars tell you how well a keyword relates to your niche and they take several metrics into account:
- Commercial intent
- The top 10 competitors for that keyword
- Monthly search volume
The end result is an overall indicator of whether the keyword is a good choice for your campaign.
The longer the bar, the better the keyword is for your particular niche.
SECockpit is a great tool for finding more keywords as it also gives you synonyms pulled from:
- Google Suggest, Adwords, and Related Search.
- Amazon Suggest.
- YouTube Suggest.
Click on a keyword in your results box and you’ll get a screen that looks like this:
Figure 4 - https://backlinko.com/keyword-research-tools
Those are competition metrics pulled from a range of useful tools. You’ll get some useful info about how other tools see the keyword, which helps you to whittle your list down further.
With this tool, you get a solid idea of the competition you’ll face and the viability of your keywords.
You also get more suggestions from a wider range of sources.
Keyword Research Tool #4 – IMforSMB Bulk Keyword Generator
Businesses that offer local services may find the suggestions they receive from the above tools to be too general.
The Bulk Keyword Generator solves that problem for those in the following industries:
- Interior Design
Each of these main categories also has a set of sub-categories for you to choose from:
Once you’ve added your locations, you get a great list of local keywords:
You can export them to a CSV file too, which allows you to always have the list handy.
Speed is the key with this tool. These are all keywords you could probably come up with yourself if you had the time.
But the tool gets to them in a matter of seconds.
Keyword Research Tool #5 – LongTailPro
Approximately 70% of your page views will come from long-tail keywords.Customers make long-tail searches when they don’t know exactly what they’re looking for.
If “PPC Management” is your short-tail keyword, “PPC management discounts in Sydney” would be a long-tail keyword.
LongTailPro takes your short-tail keywords and generates a list of long-tail variants that you can sprinkle throughout your copy.
The benefit of these keywords is that they’re generally easier to rank for. Your competitors go for the short-tail keywords, leaving the way clear for you to target long-tail keywords.
Better yet, long-tail keywords also contain the short-tail seed, so you’re really getting two keywords for the effort of one.
LongTailPro requires a subscription. However, you can experiment with the seven-day free trial to see what it can deliver.
Keyword Research Tool #6 – Keyword In
Sticking with the long-tail theme, we have Keyword In.
Simplicity is the name of the game with this tool. You just plug in some seed keywords and let the tool do the work:
You get a list of long-tail keywords that combine the seed keywords you enter into each column.
This is also an excellent tool for generating keywords for a PPC campaign.
For example, you can apply the broad modifier to each column and get something like this:
Clicking “Exact Match” changes the formatting:
You can generate a keyword list for PPC campaigns in a matter of seconds. Plus, they’ll have the correct format.
Keep experimenting with different seed keywords to see what you come up with.
Unfortunately, the tool doesn’t offer much in the way of metrics. It’s best used for coming up with more keywords from the list you create using the other tools above.
The Final Word
You can use these tools to do the following:
- Create a list of long tail keywords that directly relate to your main keywords.
- Check important metrics, like competition and CTR.
- Figure out what other businesses in your niche have targeted.
- Get an idea of what may trend in your industry in the coming months.
- Create a list of local keywords.
That’s all vital data.
You can use it to optimise your website to the terms that will attract traffic and a greater ROI. The aim is to align each core website page to a unique set of keywords.
Plus, you can use it to create a content marketing calendar. Remember that your content plays a huge role in ranking success. Figuring out trends before they occur means you get great content out there before your competitors.
Here’s the most important thing.
You’ll discover long tail keywords that push quality traffic to your website.
The tools we’ve shared in this article give you a great starting point for your research.
However, you may have some extra questions.
In that case, you should check out what OMG has to offer.
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