Wouldn’t it be great to have a keyword research strategy that works?
Or better yet: What if you had seven easy tips that you can do yourself?
And each one improves your search engine rankings and drives revenue. That’s exactly what we’re going to share with you here.
Before getting to that, let’s look at why you need keyword research in the first place.
The Keyword Research Formula and Why It's Important
While searching on Google, 50% of people only look at the first three results. A staggering 91% never reach page 2.
The simple truth is that SEO is the most profitable marketing weapon in your arsenal. High rankings lead to more visibility, which translates to greater revenue.
This is why 61% of marketers’ top priority is to build organic presence through SEO improvement.
Great SEO creates long-term wins.
It drives people to your website, where they engage in your content and move further down your sales funnel.
Targeting the right keywords is a massive part of your success. That raises an issue: How do you pick the right keywords for your website? There are thousands that you could choose from. You don’t have the time to check all of them.
That’s where these keyword research tips can help.
Follow this keyword research formula to choose the right keywords for the job.
How to do Keyword Research for Ranking Effectively
Tip #1 – Build Buyer Personas
Instead of looking at your audience through the lens of sales, look at them as actual people. The ability to understand how your potential buyers think is crucial to finding the right niche keywords.
Here’s what you need to know about the people that you want to target:
- Average income (approximate)
- Their problems that you can solve
- What they’re looking to accomplish, and how your product can help.
There’s a high chance that you can craft a number of different buyer personas. All you have to do is dig a bit deeper.
The more you know about your potential customer, the better you can pinpoint the keywords they’re using to find content.
Make sure that you write these personas down, as it can give you some ideas for more of them.
Once you’ve done this, you can think about the searches that your target audience does.
This will take some advanced keyword research, but we have a couple of tricks that can help you.
Tip #2 – Narrow Your List Down
Most people start with a keyword suggestion tool. Then they pick the keywords they believe will get them the traffic they need.
In short, they see a ton of different keywords and build their content around them, hoping that will work.
Unfortunately, most of the time it doesn’t.
But why? The reason is very simple – they’re targeting so many keywords that they lose sight of their goals.
There’s a better way. First, stop using the most popular keywords that the keyword suggestion tool gives you.
Stuffing your content with the keywords everyone is using will hurt your ranking and cause a bad user experience.
Here’s what to do instead:
Tip #3 - Find Niche Keywords
When people hear the word ‘niche’, many of them think about a narrow range of audience. This isn’t the case with SEO.
Good niche keywords need to cover a broad topic, without being too generic and overused. This is why you need to be careful with keyword suggestion tools.
That’s because they deliver many keywords that are similar.
Even though some of them fit in your content nicely, truth is they don’t often ensure good ranking.
It’s all about assessing a keyword’s value before you start using it. Here’s how:
Ask the Key Questions. Does the keyword align with your website’s content? Will the searcher find something useful when they use that keyword? Will this ultimately lead to a return on your efforts?
A good niche keyword answers “yes” to all of those questions.
Search For It. Do a Google search for the keyword you’re considering. You’re looking to see what your competitors are doing with it.
If there are plenty of ads, you’ve likely found a keyword that offers value and converts traffic.
Test It. Don’t jump into targeting the keyword with SEO. Test it using AdWords. Run a small campaign using the “exact match” option.
Find out how much traffic the keyword generates when given a high positioning.
Track the number of conversions you get for a few hundred clicks. After all, it’s possible that your competitors have targeted a keyword that seems great but doesn’t get results.
Run the campaign for 24 hours before moving onto the next step.
Check the Data. Let’s say your test led to 10,000 impressions and 300 clicks in 24 hours. Of those clicks, 20 people converted into customers. They generated a total of $1800 in revenue. That means one visitor is worth ~$6 in revenue.
That’s from a 3% Click-Through Rate (CTR).
SEO can achieve anywhere between 18% and 36% if you get the top ranking. A 30% click through rate on those 10,000 impressions means 3,000 clicks.
And that equates to $18,000 in revenue per day.
That’s a worthwhile niche keyword.
Of course, your tests may provide the opposite results. You could end up with tons of impressions and no conversions. Or, you may discover that a keyword is so niche that nobody searches for it.Use this technique to assess the keyword’s value.
That’s how you target niches that convert while avoiding those that don’t.
Tip #4 – Use Long-Tail Keywords
If you’ve never used long-tail keywords, you’re missing out on an amazing way to increase your traffic and sales conversions.
Long-tail keywords are an integral part of a good keyword research formula.
So what are they exactly? Long-tail keywords are longer and more specific versions of the mainstream keywords that most businesses use.
They also make up about 70% of all searches.
The key thing to remember is that not everybody is at the buying stage when they’re using a search engine. Many are in the discovery or research stages.
They have low buying intent because they’re still gathering information. Long-tail keywords allow you to catch the attention of those audiences at different stages in their journey.
For example, let’s say you’re selling furniture. A keyword like ‘Modern furniture for sale’ targets people in the buying stage. You should aim to rank highly for it.
A good long-tail alternative could be ‘how to pick the best sofa for a modern living room?’
That answers a question that someone may have long before they reach the buying stage. If you can rank highly for that, you establish yourself as an authority and may move that person onto the next stage.
When they’re ready to buy, they may use your ‘modern furniture for sale” keyword.
You’re positioned in the right place to catch them when they have buying intent.
However, it’s your long-tail keyword that helped them to get there.
The customer recognises your brand and you increase your chances of converting them.
Tip #5 - Use Research Goldmines
This is where Google can become your best friend. A great thing about finding niche keywords is that you can do it on your own, and you can use many sources for this.
A good example is using forums for keyword research. Forums can be a true goldmine of information about your target audience. They can be a great tool for your advanced keyword research and can provide a ton of useful information about your audience.
Let’s use that furniture business as an example. There are tons of forums about interior design. What you have to do is visit those forums and do a bit of research.
Just look at this example:
There’s a list of questions that people are asking. You can use that to target niches with quality content. Structure content around the questions people ask on such forums.
After you’ve done this for some time, you’ll get a rush of ideas for your niche keywords. One of the sources that pretty much everyone has heard of, but many people ignore, is Wikipedia.
So how can you use it?
All you have to do is take a close look at the table of contents. This will help you break down a broad topic into a set of specific ones, any one of which a potential keyword idea.
You can also use all kinds of different platforms, such as Reddit, Quora, or any other place online where people meet to discuss topics.
Even though long-tail keywords comprise around 70% of all web searches, they usually don’t get nearly as much attention as the remaining 30%.
You might be thinking: ‘Well, what’s the point of using them, then?’
The answer is simple – conversions. This brings us to the next tip.
Tip #6 – Focus on Lucrative Pages
The end result that you’re trying to achieve by promoting yourself online is sales.
Many people take the long road, which requires building an audience through experimenting with all kinds of keywords.
Why not take a smart route and focus your keyword research formula on a small number of pages that will bring revenue?
You have a limited amount of time. That means you have to make the biggest impact possible quickly.
Look at the keywords that you already either have good search results for or believe that you can rank for with minimal effort. Run the niche keyword test mentioned in Tip #3 to find the most lucrative of those.
Then target them. You’ll get some short-term gains. This gives you time to focus on the long game when it comes to the more challenging keywords in your list.
There’s a great tool that can help you determine which keywords have high potential…
Tip #7 – Use Google Search Console
Google search console can be one of the most important tools in your advanced keyword research. It can provide valuable insight that you can use to find the right keywords for the right sites.
Examine the pages in the ‘Search Analysis’ option.
You’ll see your top performing pages. If you click ‘Queries’ on one of those pages, you can see the terms that bring the most traffic.
These are your best keywords. Then, try to incorporate those keywords into the pages that have the most revenue potential. If they don’t fit into the content, you can use similar keywords that will.
Once you do this, you’ll be able to create a group of high-performing keywords that make people land on the pages with the most revenue.
This way, you’ll be able to predict your conversion rates by taking into account the number of views and the history of the revenue-generating page.
Ranking high on Google is by no means an easy task. The engine algorithm changes frequently , and it can be challenging to adapt to all those changes.
However, with the right keyword research formula, you can get closer to your desired results.
If you follow the keyword research tips above, you can significantly improve your traffic, as well as your conversion rates.
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