We’re thrilled to announce that Online Marketing Gurus (OMG) has officially been recognised as the #1 agency in Australia for driving business revenue and growth at an international level, taking home the prestigious International Growth Award at the 2024 Google Agency Excellence Awards.
The recognition stems from our transformative work with CV Check NZ, where our tailored digital strategies not only fuelled their international expansion, but also delivered exceptional results that set the foundation for long-term growth across new markets.
“Being a finalist is a testament to Online Marketing Gurus’ dedication, innovation, and strategic prowess,” said Danny Andrawes, Chief Executive Officer at OMG. “This recognition reflects our team’s hard work, our commitment to delivering exceptional client results, and our role as a leading force in digital advertising.”
This annual event, held by Google, recognises the top digital marketing agencies that showcase outstanding creativity, innovation, and measurable success in driving growth for their clients in the digital space. In addition to our win in the International Growth category, OMG was also shortlisted for the Media Unification Award, further highlighting our industry leadership.
The Winning Campaign: How We Helped CV Check NZ Achieve Cost-Effective Growth
CV Check NZ, a leading background screening and verification company, aimed to scale and establish a strong presence internationally, and significantly boost sales while maintaining cost-efficiency. The main objectives were to increase revenue and return on ad spend (ROAS) across new international markets. Achieving these goals required a comprehensive strategy that could drive rapid growth without inflating costs for the business.
- Strategic Use of Google Advertising Solutions: We leveraged Google Ads and Performance Max (PMax) campaigns to boost CV Check NZ’s international presence, focusing on promoting their unique selling points and new offers.
- Advanced Budget Forecasting and Data Modelling: Utilising Google Performance Planner, we accurately forecasted budgets and optimised campaigns through data-driven insights for maximum impact.
- AI-Driven Optimisation for Cost Efficiency: We implemented automated bidding strategies and responsive search ads using Google’s AI tools, ensuring real-time adjustments for better targeting, increased visibility, and cost-effective performance across all markets.
The results? The campaign exceeded all expectations, with a staggering 1,269.20% increase in ad spend, driving a 2,045.44% surge in revenue.
These results not only propelled CV Check NZ’s growth, but also demonstrated the significant impact of effective, data-driven paid advertising on overall revenue, as well as the importance of precise budget forecasting and the use of AI-driven tools for optimal performance in driving long-term success.
Ready to Scale Globally?
At OMG, we specialise in driving scalable business outcomes with customised strategies that deliver real, sustainable growth. Whether you’re looking to boost your global presence or achieve impressive ROI, we have the expertise of our gurus to help your business thrive. Explore our core services– PPC and SEO – to discover how we can take your business to the next level.
