Are new customers finding you online? When your traffic is too low, optimising your website can help to attract more of the right crowd.
However, with so much noise online, how do you know which techniques will actually work? Maybe you've already invested some time in optimising your website and found that the techniques you’ve tried have produced poor results.
Eventually, you give up. But that’s the wrong choice. With the right strategy, you could:
- Boost traffic by as much as 600%
- Double your leads
- Increase conversions by 300% or more.
So, what’s the secret?
It’s not about what you do.
Everybody’s singing from the same hymn sheet when it comes to the “what”.
It’s all about how you do it.
The “how” is the missing ingredient to generating traffic and getting more leads. If you don’t know how, you don’t get results. You’ve probably heard about what you need to do before. Content marketing gets people to engage with your site.
Search engine optimisation (SEO) raises your rankings in search engines. Pay-per-click (PPC) advertising drives targeted traffic to your website.
None of that matters if you don’t know how to use these techniques properly. Poor execution limits business growth.
Let’s take a look at how to do it properly.
Ready to increase website traffic fast?
Here's how one business gained a 600% traffic boost in one year
Corporate Prepaid Gift Cards is Australia’s leading prepaid card provider. They sell gift cards to businesses, which can use them for incentives, rewards, and corporate gifts.
It’s a great idea. And they’d achieved some success with the concept. But they weren’t quite hitting the peaks that they knew the business was capable of.
Their website wasn’t performing as well as they knew it could and they weren’t getting enough leads from the web.
Worse yet, they weren’t necessarily Gurus in regards to the techniques needed to increase website traffic.
From SEO to PPC, they had nothing going on. They knew some of the “what”, but they definitely didn’t know the “how”. They needed us to increase their presence on the web.
Our strategy followed three basic concepts:
- Educate the company about the techniques we use.
- Set goals for the campaign.
- Use our expertise to achieve those goals.
We started with setting up some website tracking. This gave us a better idea of the sort of traffic they generated at the time.
With the knowledge, we could set some Key Performance Indicators:
- Double their leads
- Achieve a traffic increase of 300%
Combining an array of PPC and SEO techniques, we got to work. Within a year, the company’s lead count doubled.
Better yet, these were qualified leads, which meant an increase in conversions.
But that 300% traffic increase target was the big one. We smashed that target, achieving an increase of 600% in just one year.
Needless to say, Corporate Prepaid Gift Cards were very happy with their results. They’ve enjoyed massive growth and they have no intentions of stopping yet. After these phenomenal results, they’ve set another target for 200% growth for the year.
With the right techniques, and the know-how, they’re sure to hit that one as well. It’s a great success story. But here’s the secret. You can achieve the same results, as long as you know what you’re doing. But to do that, you’re going to need the right advice.
Here are nine tips to get you started.
9 proven strategies to increase web traffic using SEO
1. Understand the Basics
Wondering how to improve Google search ranking? Everything starts with the basics.
And when you’re looking to increase website traffic, you need to know about five things:
- Content Marketing
93% of the experiences that your potential visitors have on the web start with a search engine.
SEO is how you build awareness of your brand and put it in front of people that actively search for inbound leads.
But it takes time to build good rankings, which leads many people to…
PPC is exactly what it says.
You’re paying for adverts by giving an advertising platform, such as Google Adwords, money for each click of the ad. It’s effective too.
PPC catches people right at the point where they’re ready to buy.
That’s why leads from PPC are 50% more likely to result in a purchase than leads from SEO. That’s not to say SEO isn’t required, of course.
SEO helps you to reach an audience at a different stage of the sales funnel and prime them for purchase.
But PPC is ideal for converting customers who know what they want. Target the right keywords and queries and you can generate high returns.
The world’s largest social media platform is also a great place to engage potential customers.
About 30% of Facebook users engage with businesses on a daily basis.
Plus, the platform offers a PPC platform. Almost 25% of people who click on Facebook ads end up making a purchase. It’s a great tool for raising brand awareness among people who aren’t necessarily looking for your product.
For example, let’s say you’re a car manufacturer that’s made a new vehicle.
A Facebook ad allows that new vehicle to pop up on the newsfeeds of people who aren’t actively searching for it. Some may purchase, but all who see the ad are now aware of the new product.
Later on down the line, they may want to find out more. They enter a Google search, and there’s your PPC ad for the new car.
You can see how a combination of social media and PPC strategy can help you to generate leads.
The social media platform of choice for businesses, LinkedIn is where you need to go if you’re targeting B2B leads.
In fact, 46% of the B2B traffic that comes to the average website starts on LinkedIn. You can use the platform to build your brand’s authority in its niche.
But it’s great for lead generation too.
In fact, 79% of marketers say that LinkedIn generates plenty of B2B leads for them.
Great content boosts results at all stages of the funnel. It engages people when they first start searching.
Those people may become customers and they may share your content with others. It’s your long-term brand building strategy.
And it works.
A good content strategy generates 3 times more leads than a paid strategy per dollar.
2. Make SEO Your Best Friend
Unless your business is the result of a ground-breaking idea, which nobody has thought of before, there’s a good chance that you have quite a bit of competition.
This is where Search Engine Optimisation comes into play. Good SEO puts you in front of more people. Better yet, on average the leads you get from SEO cost less than PPC leads - $60 per SEO lead compared to $71 per PPC lead.
Great SEO requires strong content, good backlinks, and an optimised website. And that’s just the start. It’s a long-term effort to get you in front of more people.
Remember, the top three results in a search get over 60% of the traffic.
Create great copy and target relevant keywords. Most importantly, avoid the black hat nonsense that plagues so many websites.
3. Socialise Online
There’s no doubt that social media is one of the best ways to increase website traffic.
In fact, social media platforms drive over 30% of the referral traffic that arrives on your website. Your social media audience consists of real people who want to engage with your brand.
Create content that they can relate to and ensure it all meshes with your brand’s message.
Also, interact with your followers.
A stagnant social media page doesn’t do you any favours. People can see that you’re not responsive. And do you know what they’ll do?
They’ll find a page that actually answers their queries. Be that page and you’ll get more traffic from social media.
4. Don’t Forget About E-Mail Marketing
Due to the expansion of social media, many people consider e-mail marketing to be old news.
This is entirely wrong.
It’s a great way to increase website traffic… as long as you use it correctly. But why uses such an “outdated” technique. It’s simple.
The average person who receives email offers spends 138% more than those who don’t.
A lot of people check their e-mail several times a day. They do it during their morning coffee, lunch break, and after work. They get tons of emails.
Your job is to make your stands out.
Your email’s subject line is a good starting point. Think about using an emoji. After all, 56% of the brands that use them report a higher open rate.
But more importantly, make sure your subject actually tells the reader something useful. Nobody wants to click on an email with a spammy subject.
After that, it’s all about the types of emails you create.
A welcome email for a new subscriber or customer engages people with your brand and can increase website traffic. People who receive welcome emails also spend 320% more than people who don’t.
Think about the purpose your email has. Are you welcoming a new customer? Clawing back an old one? Or, are you going to talk about a new offer? Every email has its place.
But you need to make them unique and interesting to drive traffic to your website.
5. Seek Referral Traffic
Referral traffic comes from someone else’s website has a link to yours. Many business owners aim for referral traffic, but not all of them benefit from it.
This is because the way they’re trying to get referrals isn’t effective. Too many people try to buy referral traffic. They spend money on backlinks, but none of them send any useful traffic their way.
Your content is the key to generating referral traffic. Create content that other people want to link to if you want to increase website traffic.
Show off your expertise and build yourself into an authority. The more people trust you, the more they will link to you.
And more strong links like those lead to more referral traffic.
6. Create Connections
If you really want to stay relevant, it’s not only your audience that needs to know about you.
The entire industry does.
This means that you need to make sure to connect with other people in your industry.
LinkedIn is a great platform for building industry connections. The social network has a B2B focus and about 500 million members.
Building content for those people builds your reputation in your industry. And as established above, a better reputation means more shares and more website traffic.
Look for the main influencers in your sector and see what they’re doing.
Mirror those strategies, with your own spin, to start building an audience.
This will help you to generate conversions too. In fact, 50% of B2B buyers use LinkedIn when making their purchasing choices.
7. Ensure Your Website Is User-Friendly
No matter how hard you try to drive traffic to your website, it won’t have any effect if your audience has trouble browsing it.
You need to make sure that the site is well-designed and that people can use it with ease.
You also need to make the site as responsive and fast as you can. After all, fast pages leads to a 16.5% boost in conversions.
Optimise images and make sure the end user has to load as little data as possible.
Remember that Australia has some of the slowest broadband connections in the world.
You need to cater for people with slow website connections to make your website accessible.
8. Use Different Forms of Content
If you want people to see your site, you need to make sure to cover as much ground as possible. This means creating different forms of content that people will find engaging.
Aside from just writing about your business on different platforms, take advantage of different kinds of media.
Create well-designed infographics and images that are interesting to you audience.
Use videos to offer alternative ways for people to consume your content.
This way, you’re available to your audience on many different platforms and you can ensure better presence on the web.
9. Find the Right Paid Methods
If you’re paying for ads, make sure you know what you’re paying for. Not every campaign is the same, so you need to find the ones that will work for you.
This way, you can ensure that you’re not throwing money away, and that you can expect results.
There are all sorts of PPC platforms available. But most use either Google Adwords or Facebook Ads. Adwords is great for targeting specific keyword searches.
Plus its Display Network reaches 98% of the web. It’s a great tool for building brand awareness. But Facebook Ads offer more in-depth targeting.
Plus, you can use them to retarget lost leads. Both can increase website traffic. Familiarise yourself with the different platforms that you can advertise on.
You’ll need to know what they offer before you can advertise effectively.
The Final Word
The right online marketing campaign boosts traffic and improves conversions. But if you get it wrong, you’re just throwing money at nothing.
You get no results and a hole in your wallet. These techniques can help you to increase website traffic.
But that’s just the start, you also need to know how to turn that traffic into conversions.
Interested in what OMG could potentially offer?
Let us help you make 10x your traffic, lead, and sales through the power of masterful SEO and PPC! Here’s what to do next:
Step #1 — Click the button above
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Step #2 — Fill out our short application form
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Step #3 — Schedule your confidential call
Once we’ve had a chance to review your application form, we’ll contact you to schedule your confidential call and discuss the results of your FREE website audit (usually valued at $2,000).