How LPZ Plumbing Made $1.5M+ With SEO

$1.5M+

Revenue generated with SEO

30:1 ROI

Achieved from digital investment

100s

Of new organic leads generated every month

The Challenge

Key Problems

Local plumbing services is one of the most competitive niche industries

Website not attracting enough visitors and enquiries

Website migration requiring technical support to streamline process

Competitors outranking them for the most profitable keywords

LPZ Plumbing are “the little guys that look after the locals”. They’re the reliable plumbers offering true value for money and service you can simply trust. Fixed price services take the stress out of the equation for all their customers, both residential and commercial alike.

You’ll spot their friendly team of plumbers across Sydney, including Northern Beaches, Sydney CBD, Western Suburbs, Hills District and North Shore.

As the trusted local experts who are ready to help you 24/7, their digital presence needed to reflect their reputation. People were looking online everyday for plumbers, so it was crucial their website appeared where it mattered: at the top of search engine rankings.

That’s why LPZ Plumbing partnered with OMG to make impact with digital. Proven SEO strategies delivered 30:1 ROI, 100s of new customers every month and $1.5M+ in revenue. And the results just keep getting better.

Our Approach

Digital done well delivers your real revenue results. 24 hours a day, 7 days a week. That’s why LPZ Plumbing partnered with OMG to engineer a strategy for that works. Combining proven Local SEO strategies with targeted digital PR and outreach, we skyrocketed their online visibility — meaning more visitors, more conversions and more customers.

Comprehensive migration plan to accelerate and streamline the process

Hyper-targeted SEO strategy tailored to their customers across multiple locations

Targeted online PR and outreach to boost brand awareness, resulting in conversions

Strategy & Execution

01.

Comprehensive migration plan ensured a seamless transition

Moving platforms, no stress. OMG pulled together a seamless migration plan to ensure everything was sorted, while optimising for search engines along the way. This means maximum organic reach on a new platform.

02.

Building the community buzz with digital PR

Building awareness and earning trust are a huge part of winning over new customers. That’s why OMG focused on targeted digital PR and outreach opportunities that would establish LPZ Plumbing as the trusted local experts. Quality backlinks also boosted their organic visibility.

03.

Strategic onsite SEO to skyrocket organic traffic and enquiries

By aligning with the most profitable keyword opportunity, LPZ was able to reach the top of rankings. This meant qualified traffic visiting their website and converting on their forms — resulting in 100s of new enquiries each month. All without lifting a finger.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

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Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

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O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

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OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

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Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

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The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

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