Australia’s Leading Digital Marketing Agency.

Digital marketing is the use of digital channels like search engines, email, websites and social media to connect with customers where they spend most of the time: online. Do it well, and you’ll grow your visibility, bring more customers through the door, and rake in the revenue year after year.

There are plenty of tactics and channels that fall under the umbrella of digital marketing. One of the most common is “SEO”. This is the process of optimising your web pages using keyword research, in order to rank higher in search engine results and increase the amount of organic traffic to your web page. On the other end of the spectrum, there’s paid digital advertising, or Pay Per Click. With PPC, you bid to display your website on advertising channels, such as Google or YouTube. If a customer clicks on your ad and goes to your website, you pay for that click.

Content marketing is another popular digital marketing tactic. This is the creation and promotion of content, such as blog posts, ebooks and infographics, to generate brand awareness, traffic and lead generation. Content is more than blogging – if you harness its power, it should move your prospect along the customer journey from awareness to consideration and conversion.

We also can’t talk about digital marketing without mentioning social media advertising. More and more people are hanging out on social media platforms, like Facebook, Instagram and LinkedIn — and in fact, as of late 2021, Facebook alone had 1.93 BILLION daily active users. So if you want to get your offer seen by your target audience, these social media channels are a pretty good place to start.

And this is just the beginning. Digital marketing also includes a range of other tactics, from conversion rate optimisation (CRO) to email marketing, web design, web development, influencer marketing, and more. What’s more, regardless of which platform you choose, it’s far more customisable than traditional marketing methods. You can continuously track and adjust your digital marketing strategy based on what you can see is bringing in the big conversions, and what’s falling short. This constant fine-tuning means you can really turbocharge your ROI.

One final thing you need to know about digital marketing? It’s NOT an option. Any business with an online presence, and even some without, must have a digital marketing strategy in place. You simply cannot be expected to survive without it.

Our number one focus is delivering digital marketing strategies that generate serious revenue for our clients. Talk to other digital marketing agencies, and they’ll probably promise results in clicks and website traffic. But we’re here to deliver the results that matter most: the ones with a dollar sign.

We know fast growth and incredible returns are achievable through digital. Just take a look at our case studies to see for yourself: 20:1 ROI, 400% more leads, 10x revenue growth.

So, how do we deliver revenue-shifting results through digital? Data. We’re obsessed with using the power of data to drive the best outcomes.

And unlike some digital agencies that hide the data, we’ll show you exactly how we make decisions. It’s your money, after all. We’re committed to proving that we’re helping you invest it in the right places, with one goal in mind: results.

Another reason we deliver exceptional growth? Our team of Digital Growth Gurus. They don’t just know the latest digital marketing tactics; they know how to apply them to turbocharge your return on investment. With experience working across industries and company sizes, our Gurus know how to craft razor-sharp digital marketing campaigns that get results.

Remember when we said we think we’re the best digital agency in Australia? We’re not the only ones who say that. With over 450 reviews from happy clients, the proof speaks for itself. We’ve also been recognised with seven industry awards, including the Smart50, BRW Fast Starters, and the Australian Business Award for Business Excellence.

But the best way to see our value is to talk to us yourself. Claim your FREE digital marketing audit (worth $4,000), and we’ll show you exactly how we can supercharge your sales with digital.

A digital marketing agency team should be results-driven, transparent, and bring local expertise.

Let’s start with the most important one: results. The digital agency team should have a proven track record of getting results for clients using tactics such as SEO, SEM, social media advertising, or content marketing. It’s not enough to have the qualifications — they need to have demonstrated that they can put their know-how to work with clients in different industries and different locations. The best way to figure out whether a prospective team can walk the walk is to look at their case studies and reviews. If they’ve achieved stellar results for their clients time and time again and they’ve had experience with a business of your size and in your industry, you can bet they have the experience to replicate those results for you.

Then there’s transparency. You want a team that will be straight with you no matter what the results are. Your digital marketing agency should communicate openly with you from the get-go, and not be afraid to hide anything, from their game plan to your campaign data. Don’t look for a team who’s all about the smoke and mirrors: look for a team that says what they do, and do what they say.

Any standout digital marketing agency team should also have local experts that are well-versed in that specific market and have experience with local businesses. Digital marketing tactics work best when they’re hyper-targeted and laser-focused — and that requires an in-depth understanding of who your local audience is and what the local playing field is like. An agency with local expertise can tweak your campaigns for the specific target audience, whether it’s through adjusting location-based keywords for local rank or optimising your geo-targeting for ads.

Good news: we have you covered on all three fronts, and then some. With 450+ glowing Google Reviews, offices in Sydney, Melbourne & Brisbane and a team of 100+ experts gurus across Australia, we’ll help you smash through your goals with the power of digital marketing services.

A digital marketing agency can help you reach the right customers and supercharge your business growth using online platforms. With the right strategies and expert implementation, you’ll see massive gains in revenue and out-of-this-world ROI.

Digital marketing companies use their expertise to help you figure out where your customers are spending the most time online, and how to reach them most effectively at every stage of the customer journey. The best ones weave together a multi-channel approach that taps into the most relevant channels and tactics to help you reach your goals and maximise your marketing budget, whether it’s through optimising a website, running paid advertising, content, social media advertising, or any combination of the four. They’re also at the forefront of the latest movements, which means your business will never get left behind or caught out by changes like algorithm updates or new advertising formats.

Another way digital agencies can give your business the upper hand? Business insights, backed by data. Digital marketing gives you a gold mine of data — but unless you understand what to make of that data, it’s just numbers. Digital marketing experts can help you crunch the numbers and harness them to deliver more relevant, more personalised campaigns. We’re talking hyper-targeted marketing that lets you focus your efforts and dollars on those people who are most likely to convert.

Last but not least, there’s the experience that a seasoned team of experts brings to the table. Stellar agencies have worked with clients of all sizes and in all industries, from the managing director of a fitness start-up to the marketing manager and digital marketers of an FMCG brand or CEO of an enterprise-level company. When you work with them, you’re unlocking all of that knowledge for your business — which means you’ll be able to grow, faster.

However, the best way to find out what a digital marketing company can do for you is to talk to them directly. Get in touch with Online Marketing Gurus today and we’ll show you exactly how we can grow your business with a free digital audit.

If you want results, you need a digital marketing agency that delivers on its promises. And that’s where your biggest challenge lies. With so many agencies out there claiming to offer the best services, finding the right one for your company can feel daunting.

You need a team that dives deep into your business and crafts a strategy to fast-track your goals — an agency that won’t stop until they generate more revenue and provide better returns, always keeping your goals front and center.

So, how do you find this diamond in the rough? Start by listing all the services you need from your future agency. Do you just need search engine optimisation and social media marketing, or the whole package? This will help you narrow down your options.

Next, ask the agency how they plan to get results. Their answer will tell you a lot about how they work and whether they’re the right partner for you. Check their track record. Dive into their case studies to see what results they’ve achieved and how they did it. Look for proven strategies and long-term outcomes — these show they’re not just about quick wins. Be wary of agencies that won’t talk about previous clients. If they’re not shouting proudly about their results, they may not have much to shout about.

Speaking of partners, find an agency that will act as an extension of your team. That’s the only way to execute a digital strategy that gets results. Look for one that prioritises open and honest communication. Start by setting expectations and asking critical questions about how you’ll work together. At the very least, you should receive a monthly report showing the work done and the results achieved. For real impact, though, look for an agency that holds regular meetings and is responsive over the phone and email.

We get it – there’s a lot to consider when choosing the best digital marketing agency. It all starts with a conversation. Talk to us today!

At OMG, we’re committed to providing transparent reporting that helps you understand the impact of our work. Our reports include:

• Cost data for the various digital marketing campaigns we manage
• Search ranking positions for all keywords
• Conversion reports
• Overall return on investment (ROI) figures
• Campaign comparisons that highlight what worked and what didn’t

We typically provide reports to our clients on a monthly basis, but we can adjust the reporting frequency to suit your campaign needs.

Digital marketing benefits every industry, from small local businesses to massive blue-chip companies. Why? Because no matter what industry you operate in, your customers are online, searching for your products and services.

And it’s not just for online businesses. In fact, it’s quite the opposite. Many consumers decide what to buy before they even enter a store — and those decisions are heavily influenced by digital channels. Facebook reports that 49% of in-store purchases are influenced by digital interactions, with over half happening on mobile. Additionally, 78% of local Google searches lead to an offline purchase.

Shoppers are using their devices to compare products, check information, and verify availability. By leveraging digital marketing channels at these crucial moments, you can ensure consumers choose you over the competition.

Digital marketing is changing at a rapid rate. Any marketer worth their salt knows that you can never stop learning, listening and looking ahead. There are some trends no company can afford to ignore.

Some trends may not surprise you. The rise of mobile devices, for example, has been happening for a while now, which means there are no excuses for failing to meet user expectations across digital devices. But there are still many businesses yet to realise its true impact on ad spend, content and even creative. Here’s a stat that will refresh your focus: mobile will account for $156 billion of digital ad spend by 2023. (eMarketer).

When you talk about trends, search has got to be one of the fastest changing beasts. Voice search is the latest trend that companies should know about: 60% of people have started using voice search within the last year (MindMeld), and many brands have included it in their digital strategies.

Next up is programmatic advertising. This is the use of Artificial Intelligence (AI) to automate ad buying, so you can target more specific audiences more efficiently and bid on ads in real-time. The most significant advantage of programmatic advertising is that it is faster, which means higher conversions and lower customer acquisition costs.

Another AI-related trend is chatbots. This is the use of instant messaging to chat in real-time, day or night, with your website visitors. This is already happening, 80% of businesses already using or planning to use chatbots by 2020. For example, Uber uses chatbot technology to communicate with more customers online.

Next up is video marketing. If you were in any doubt about whether to include video in your digital marketing strategy, here’s a few video stats to convince you: 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate and more than 50% of consumers say that watching product videos makes them more confident in online purchase decisions.

Digital marketing is always changing. But here’s the good news: when you work with Online Marketing Gurus, you can be confident our team is on top of the latest trends and industry insights. Our team of experts is always testing new strategies to find out which ones work – and harnessing this knowledge to deliver insane results from your digital marketing campaign, time and time again.

Get your free OMG expert digital marketing audit. It’s that simple. This no-obligation audit will put our Gurus to work assessing your digital presence, however big or small that might be. We’ll look at your current organic strategy, paid advertising and social media strategy, then show you where we can make improvements. We’ll then guide you through a strategy session that recommends the next steps to help you reach your revenue targets.

Our free marketing strategy sessions are available for Australian businesses we know we can add the most value to. If this is you, lock in your free digital audit today and watch sales go through the roof.